1. THE HR APPRENTICERICHMOND THE HR APPRENTICE RICHMOND Branding Our Story: To Members

2. Beginning State Conference Call with Team-45 min Reviewed 2007 strategic plan Brainstormed ideas around each of the tactics and execution of the 5 tactics Today Reframed key performance measures to start with Measuring Metrics Collaborated with the Branding Team to ensure consistency in message and reduce duplication of effort

3. Strategy: Educate Our Members On Our Story 1. Create & Tell PAST, PRESENT, FUTURE Story 2. Update Website Weekly to Usefullness 3. Create 1/4ly Message from President 4. Develop FAQs and Provide Resources 5. Summarize content of Monthly meetings to provide value to Members

4. Key Components of Our Plan Website Brochure Newspaper Presence Relationships with HR Professors Speakers Bureau

5. Our Story: Metrics Meeting Attendance # Members # Companies w/ RHRMA Members # Calendar Entries # Web Updates Completed Weekly # Web Hits

6. Key Components of Our Plan: Website Tell our story!! Content -History/Benefits of joining RHRMA -Feature article of prior month’s meeting -Calendar includes meetings of other Prof Orgs -Member Profile -HR Tools and Topics—convenient access -Links to SHRM, DOL, etc. -VA specific HR topics -Legal Column—employment law issues -Member Message Board--FAQ and topics of interest -Volunteer Opportunities

7. Key Components of Our Plan: Website Tell our story!! Methods -Expand Communications Committee (Internal PR) -Paid Web Master (pt) -Testimonials from members on Benefits, Volunteering, etc. -Video Interviews

8. Key Components of Our Plan Brochure -Joint effort with Branding group -Color, with photos -Brief History -Committees & Volunteer Ops -Sponsored Events and Community Contributions -Testimonials from Members on Benefits -Linkage to SHRM

9. Key Components of Our Plan 3. Newspaper Presence -”Ask HR”: Regular column on Q & A from readers employee/employer relationships -submit to local newspapers-buy space - byline is for the RHRMA Chapter, with chapter story, contact info, meeting info, website

10. Key Components of Our Plan 4. Relationships with HR Professors -Get our story out to HR professors at UR, VCU, VU, other -Provide speakers/expertise on HR subjects -Use existing chapter members with connections to Universities -Coordinate with Student Chapter Liason

11. Key Components of Our Plan 5. Speakers Bureau—provide “script” of Our Story -Past presidents -Member volunteers -Board members -Director of Communications/Communications Committee

12. Infrastructure, Processes & Procedures to Ensure Success Our Story Team will contact the people/committees and ask for their help in 2008 Get approval from Board to include responsibilities in the job description on Committee chairs/committees Recommend budget approval to Board to cover 2009 and 2021 budget Explore in-kind sponsorships in lieu of budget $$

13. Deadlines & Accountabilities for 2008 WhatWhoDate Budget Approval/ Additions of Duties BoardFall 08 Develop journalism internship w/ UR-VCU Our Story TeamSummer 08 Create dedicated Internal PR section of Communications Committee BoardFall 08 Research/ Begin Recruiting Web Master Communications Committee Fall 08 Dialog with Student Chapter Liason ab HR Professors Our Story TeamSummer 08

14. Deadlines & Accountabilities for 2009 WhatWhoDate Recruit members to write articles Communications Committee Jan 09 Manage journalism intern to write interviews “Jan-April 09 Hire Web masterBoard/Communications Committee Jan 09 Develop Legal Column & contributors Communications Committee Feb 09 Develop Message Board/Va topics Web master and Comm Comm March 09

15. WhatWhoDate Infrastructure for Speakers Bureau Community Relations Committee Jan 2010 Explore options for “Partner Membership” Board/Community Relations Feb-April 2010 Deadlines & Accountabilities for 2010

16. Overall Vision Our Dynamic Story + Our Dynamic Chapter = Great Potential for Future!

17. THE HR APPRENTICERICHMOND THE HR APPRENTICE RICHMOND Richmond Human Resource Management Association 50 Years Serving Greater Richmond Questions?