1. World Questions Presented by Kings Honorary Fellow Sir Robert Worcester Founder, MORI 3 November 2010

2. Eight countries covered – across five continents – 7,055 elite adults interviewed Eight Countries elite adults (16-64, 7 - 21.9.10) Australia (1,001)India (1,005) Brazil (1,018)Saudi Arabia (504) China (1,018)South Africa (504) Great Britain (1,005)USA (1,000) Data weighted to the known population profile

3. War & terrorism + global warming concern most citizens USA: War & Terrorism (62%) Brazil: Global Warming (56%) GB: War & Terrorism (60%) India: War & Terrorism (56%) S. Arabia: War & Terrorism (50%) China: Global Warming (67%) Australia: War & Terrorism (54%) S. Africa: Global Warming (54%) Q1 "Which, if any, of the following do you think are the two or three greatest challenges that face the world?"

4. Other principal concerns are poverty and pollution USA: War & Terrorism – 62% The Economy – 56% Poverty – 38% Brazil: Global Warming – 56% Poverty – 53% Pollution – 34% Great Britain: War & Terrorism – 60% Over population – 40% Poverty – 39% = The Economy – 39% = Saudi Arabia: War & Terrorism – 50% Global warming – 44% Poverty – 43% India: War & Terrorism – 56% Global warming – 53% Pollution – 29% = Over population – 29% = China: Global Warming – 67% Pollution – 52% Over population – 25% Australia: War & Terrorism – 54% Global warming – 37% Poverty – 35% = Over population – 35%= South Africa: Global Warming – 54% Poverty – 47% Aids – 37% Q1 "Which, if any, of the following do you think are the two or three greatest challenges that face the world?"

6. Own countrys concerns? Economy & poverty USA: The Economy (82%) Brazil: Poverty (61%) GB: The Economy (74%) S. Arabia: Poverty (46%) India: Poverty (45%) China: Pollution (47%) Australia: The Economy (44%) S. Africa: Poverty (70%) Q2 "Which, if any, of the following do you think are the two or three greatest challenges that face the your own country?"

7. And then war & terrorism, aids and ageing USA: The Economy – 82% War & Terrorism – 46% Poverty – 37% Brazil: Poverty – 61% Lack of adequate shelter – 39% Pollution – 35% GB: The Economy – 74% Over Population – 44% War and Terrorism – 27% Poverty – 27% S. Arabia: Poverty – 46% War & Terrorism – 35% The Economy – 34% India: Poverty – 45% Over Population – 42% War & Terrorism – 40% China: Pollution – 47% Over Population – 46% Ageing – 35% Australia: The Economy – 44% Global Warming – 37% Mental health – 35% S. Africa: Poverty – 70% Aids – 63% The Economy – 44% Q2 "Which, if any, of the following do you think are the two or three greatest challenges that face the your own country?"

8. 8

9. Poverty Global warming War/terrorism Pollution The Economy Over population Different contexts, different concerns (1) Cancer Sanitation World Own country Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online Aids Q1 & Q2 "Which, if any, of the following do you think are the two or three greatest challenges that face (a) the world (b) your own country?"

10. Mental health Access to basic education Ageing Discrimination against women Lack of adequate shelter None of these Dont know World Own country Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online Q1 & Q2 "Which, if any, of the following do you think are the two or three greatest challenges that face (a) the world (b) your own country?" Different contexts, different concerns (2)

11. THANK YOU rmworcester@yahoo.com

12. Greatest challenges facing the world

13. World Problems – Global warming: by country (1 st Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Global Warming Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

14. World Problems – War and terrorism: by country (2 nd Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – War and terrorism Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online * National Security in China

15. World Problems – Poverty: by country (3 rd Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Poverty Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

16. World Problems – The Economy: by country (4 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – The Economy Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

17. World Problems – Pollution: by country (5 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Pollution Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

18. World Problems – Over Population: by country (6 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Over population Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

19. World Problems – Poor sanitation and infectious diseases: by country (7 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Poor sanitation and infectious diseases Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

20. World Problems – Aids: by country (8 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Aids Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

21. World Problems – Cancer: by country (9 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Cancer Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

22. World Problems – Access to basic education: by country (10 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Access to basic education Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

23. World Problems – Ageing: by country (11 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Ageing Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

24. World Problems – Mental health: by country (12 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Mental health Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

25. World Problems – Lack of adequate shelter: by country (13 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Lack of adequate shelter Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

26. World Problems – Discrimination against women: by country (14 th Globally) Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? – Discrimination against women Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

27. Greatest challenges facing your own country

28. Problems in your own country – The Economy: by country (1 st Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

29. Problems in your own country – Poverty: by country (2 nd Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

30. Problems in your own country – Over Population: by country (3 rd Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

31. Problems in your own country – Global warming: by country (4 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

32. Problems in your own country – War and terrorism: by country (5 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online * National Security in China

33. Problems in your own country – Pollution: by country (6 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

34. Problems in your own country – Access to basic education: by country (7 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

35. Problems in your own country – Cancer: by country (8 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

36. Problems in your own country – Ageing: by country (9 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

37. Problems in your own country – Poor sanitation and infection diseases: by country (10 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

38. Problems in your own country – Aids: by country (11 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

39. Problems in your own country – Lack of adequate shelter: by country (12 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

40. Problems in your own country – Mental health: by country (13 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

41. Problems in your own country – Discrimination against women: by country (14 th Globally) Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online

42. Perception of World Challenges within each country

43. Challenges facing the World – India Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,005 elite adults in India, 7th – 21st September 2010 - Online

44. Challenges facing the World – South Africa Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 504 elite adults in South Africa, 7th – 21st September 2010 - Online

45. Challenges facing the World – Great Britain Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,005 elite adults in Great Britain, 7th – 21st September 2010 - Online

46. Challenges facing the World – USA Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,000 elite adults in the USA, 7th – 21st September 2010 - Online

47. Challenges facing the World – Saudi Arabia Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 504 elite adults in Saudi Arabia, 7th – 21st September 2010 - Online

48. Challenges facing the World – Australia Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,001 elite adults in Australia, 7th – 21st September 2010 - Online

49. Challenges facing the World – China Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,018 elite adults in China, 7th – 21st September 2010 - Online

50. Challenges facing the World – Brazil Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 1,018 elite adults in Brazil, 7th – 21st September 2010 - Online

51. Challenges thought to be facing each country

52. Challenges facing your Own Country – India Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,005 elite adults in India, 7th – 21st September 2010 - Online

53. Challenges facing your Own Country – Saudi Arabia Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 504 elite adults in Saudi Arabia, 7th – 21st September 2010 - Online

54. Challenges facing your Own Country – South Africa Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 504 elite adults in South Africa, 7th – 21st September 2010 - Online

55. Challenges facing your Own Country – Great Britain Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,005 elite adults in Great Britain, 7th – 21st September 2010 - Online

56. Challenges facing your Own Country – USA Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,000 elite adults in the USA, 7th – 21st September 2010 - Online

57. Challenges facing your Own Country – Australia Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,001 elite adults in Australia, 7th – 21st September 2010 - Online

58. Challenges facing your Own Country – China Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,018 elite adults in China, 7th – 21st September 2010 - Online

59. Challenges facing your Own Country – Brazil Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 1,018 elite adults in Brazil, 7th – 21st September 2010 - Online

60. Demographic Profile

61. AllAust ralia BrazilChinaGBIndiaS. ArabiaS. AfricaUSA Base (unweighted) 705510011018 1005 504 1000 %%%% Gender Male515049504952574849 Female495051505148435251 Age under 35483954403755605736 35 - 49342932423532382732 50 - 6419321317281221632 Country Profile (1)

62. AllAust ralia BrazilChinaGBIndiaS. ArabiaS. AfricaUSA Base (unweighted) 705510011018 1005 504 1000 %%%% Education Low35267315403314946 Medium2859212931826 25 High36156562988432528 Work status Full/part time + self- employed 726462886788658362 Not employed 283638123312351738 Country Profile (2)

63. THANK YOU rmworcester@yahoo.com

64. 7,055 adults (16 – 64) interviewed on-line CountryUnweighted sampleWeighted sample Australia1,001500 Brazil1,018500 China1,018500 Great Britain1,005500 India1,005500 Saudi Arabia504500 South Africa504500 USA1,000500 Elite adults aged 16 – 64 years of age Data weighted to the known population profile All fieldwork carried out between 7 th – 21 st September 2010

65. Global warming and war concern most citizens Q1.Which, if any, of the following do you think are the two or three greatest challenges that face the world? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online * National Security in China

66. Challenges facing your Own Country Q2. Which, if any, of the following do you think are the two or three greatest challenges that face your own country? Base: 7,055 elite adults across eight countries, 7th – 21st September 2010 - Online * National Security in China