1. Increasing HG awareness on the web

2. Aim “cost-effective use of the internet to increase awareness, understanding and take-up of Human Givens ideas”

3. How Increased mentions of HG on the web (text, audio, video) Increased association between Human Givens and key words/phrases like therapy, depression, anger, stress, wellness …. etc. Increased availability and prominence of useful, quality, centrally supplied HG information on web Optimising HG / Therapy websites to feature more prominently on search engines

4. Measured by Increased traffic to HG websites Increased website back links to HG websites Increased mentions of HG Ideas on search engines and social networks Increased take up of HG training Increased enquiries made to HG therapists

5. Therapist Websites Youtube / other Other Websites (special interest, business) Other Websites (special interest, business) HG Websites Facebook / Linked In Twitter Blogs News aggregators Email Print Arrows represent flow of traffic on web All of these are indexed by Google Facebook page, mentions, Likes, Comments Tweets and re-tweets The flow of ideas across the web Viewings, comments Read, view, comment

6. Example Scenario National stress week – HG press release on stress (includes blog + catchy paragraph) with links to a video on youtube and to a relevant page on HG website – HG tweets about this on twitter (followers re-tweet and follow links to video or site) [factor 1000] – Twitter/HG updates facebook status and friends “Like” or follow links (video imbedded) – Viewers on youtube and facebook comment about the video – Google indexes (relevant to current news) – strengthens link between HG and stress keywords – News aggregators pick up – A percentage of above traffic ends up at an HG website

8. Key activities Content Generation Frequent updates in key areas (twitter, You tube, Facebook, blogs, emails) Website optimisation (HG websites and therapist websites) to improve google search rankings Measurement (Google Analytics) Test, Learn, Improve

9. Dynamic Content Generation Underpins all of this Mixture of PR and provision of genuinely useful information Daily twitter and Facebook updates Weekly/fortnightly blogs/emails (text, video) Regular videos covering specific concepts, issues Release of mixture of above content liked to specific themes in media (e.g. National smoking day / response to a current media story) Response to comments 1 or 2 people with excellent writing skills and sound knowledge of HG ideas Needs daily attention

10. Static Content Generation Consistent, clear, useful information on HG and therapist websites Not simply copying information across websites, must be individually tailored Separate activity to optimize HG websites and educate Therapists on website content Requires education for therapists – perhaps via peer group presentations Wikipedia etc. 1 central HG person, individual therapists responsible for own websites

11. Who will be looking for “Human Givens”? Answer is “Nobody” People seeking therapeutic help? People seeking self help People seeking training for therapy / hypnosis… Etc… They wont be searching for “Human Givens” Our websites, messages, blogs, videos need to reflect what people actually type in to search engines

13. Start narrow then expand…

14. Free information (law of reciprocity) Packs to all HG people with guidelines (literature, websites…)

15. Resources - Budget - Time - People

16. parking lot Standard PR Press Releases (look for services that can provide this) Publicity talks Non web based media Radio

17. Notes on videos Content generation – Videos which provide useful and informative information about HG (max 10 minutes) – Each specific to a relevant subject e.g. Stress, panic, anger….. – Core set of videos explaining key HG ideas and concepts – Viewers must experience getting free and useful material that they can do something with (and share with others)

18. Approaches PR feeds linked to key stories and specific days (e.g. national smoking week) Social Network Updates (using Likes) Twitter updates (re-tweeting) Blog updates You tube videos Wikipedia Website optimisation  HG sites Website optimisation  Therapist Sites Emails (link back to videos etc – like the HG update)