1. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary ©2012, Cognizant Community The rise of experience makers & Website Strategy for UWS Mani Thiru Practice Head Digital Transformation Australia and New Zealand Digital Transformation

2. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 2 Meet RoboThespian; a life sized humanoid robot designed for human interaction in a public environment Angela Merkel with British Prime Minister David Cameron holding the hand of a humanoid robot during his opening tour across the CeBIT fair in Hanover, Germany @ManiThiru

3. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 3 Hong Kong protesters turn to mesh networks to evade China’s censorship @ManiThiru

4. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 4 Fantastically disruptive, Tesla have announced their charge into the Australian market Elon Musk’s electric car company is disrupting the auto-industry @ManiThiru

5. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 5 Cloud MobileSocial Analytics WearablesIoT Robotics Big Data Apps @briansolis 3D-printing @ManiThiru

6. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary To us, Digital represents human interaction with customer or partner-facing technology. Digital is customer –centric, cross- platform/channel, and driven by creating innovative ways of connecting people, brands and ideas.

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8. 8 Digital arises from the Consumerisation of IT and the rise of the experience economy @ManiThiru The Monday Morning Experience iPhone: $300 Social apps: Free Experience: Priceless The Sunday Night Experience

9. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 9 From Functional utility @ManiThiru To Design for experiences

10. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 10 From “You’ll get what we give you” @ManiThiru To “Let’s create together”

11. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary 11 @ManiThiru You are Experience Makers It starts with data and technology. But ends with customers

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15. Donors Business partners Alumni Students (Current & Future) Faculty & staff Compliance to standards Multi-Channel presence Global Student registrations Enriching User experience Build Student Loyalty Support Social collaboration & integration Open architecture Ease of maintenance Scalability for usability & content Deliver Brand Promise In the age of highly social, connected and digitally savvy students, the UWS Web Services Unit recognize an effective website can strengthen institutional credibility and brand. User experience becomes the guiding principle in the strategy and design phase Solution Drivers The focus is on enhancing user 1 experience and leveraging the website to contribute to larger institutional goals towards seeing clear return on investment. 1 Users include students, staff, donors, alumni, partners.

16. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary We’re taking a User Centred Design approach to designing an interactive and engaging website that considers the overall experience of end user UX Usability Design Brand Content Clean, elegant design to make strong first impressions. Use compelling visuals to instantly engage with students. Position engaging stories to build affinity with prospective students Organise content and flows around distinct personas Build key value propositions into the information architecture Integrate social media channels seamlessly Blur the lines between physical and digital campus

17. ©Cognizant Technology Solutions, 2014 | Confidential and Proprietary The central premise of user centred design is that the best designed products and services results from understanding the needs of the people who will use them. On that premise – we’d like to spend some time now to get your input as a vital part of the web community. POLLING TIME | 17 User experience design involves a heavy emphasis on customer & stakeholder consultation