1. Content Marketing on WordPress Megan Harris www.mharriseditor.com

2. Who Am I? Long-time WordPress User Hats I’ve Worn: Copywriter SEO/Social Media Coordinator

3. What’s Content Marketing? Attract and retain customers through content that is...  Relevant  Valuable  Informative  Professional

4. What Content Marketing is NOT It’s not...  A Facebook page  A shot-in-the-dark, “viral” campaign  Hard sell promotion

5. What’s Content Marketing...for the Web?  Infographics  Case Studies  Interactive Content

6. Determining Your Content Strategy Who What When Where Why How

7. Who...do you want to reach?  Hammer down your audience  What’s your ideal customer like?

8. What...do you want to tell them?  Plan your message  Plan your platforms  Plan your release

9. When...should this message be finalized? Be kind to your creatives – plan ahead! (If you can)

10. Where...are users going to best respond?  Create a content strategy  The “Who” comes into play here

11. Why...is this message important?

12. How...does this campaign fit into my content plans?  Relevant  Valuable  Informative  Professional

13. So...where does WordPress come in?  Drive your leads to your website, hosted on...WordPress  Give your creatives a space to work, using...WordPress  Track your successes using plugins in, you guessed it....WordPress!

14. Getting Started Do you know who can access what? If not, manage your users first!

15. Permission Levels for Your Team Suggested top-level access users: Project Managers – Developers – Graphics Team  Super Admin  Administrator  Editor

16. Permission Levels (Continue) Junior Members – Interns – Entry Level  Author  Contributor  Subscriber

17. Posts vs. Pages  Pages – Long-Term Content Strategy  Posts – Smaller Building Blocks for Your Strategy

18. Media  Videos/Audio (.mp4,.mov,.wmv, etc.)  Images (.jpg,.png,.gif, etc.)  Documents (.doc,.pdf,.ppt, etc.)

19. What Are Some Essential Plugins for Content Marketing?  WordPress SEO by Team Yoast  WordPress Editorial Calendar  Google Analytics Dashboard for WP  Fast Secure Contact Form

20. Yoast SEO

21. WordPress Editorial Calendar

22. Google Analytics Dashboard for WP

23. Fast Secure Contact Form

24. How else can I leverage WordPress for content marketing?

25. Get to Know the WYSIWYG (What You See is What You Get) Great for any user level!

26. Quick Draft Jot down ideas quickly from the Dashboard!

27. Q&A Favorite content marketing tools:  GatherContent – definitely great for content teams and working with freelance writers! GatherContent How do you keep up to date on SEO?  Moz.com Moz.com  Search Engine Journal Search Engine Journal  Search Engine Land Search Engine Land What other plugins do you like?  Slideshow is used on my website to showcase books I’ve edited – it’s great for sharing quick information in an interactive way. Slideshow

28. Questions? Megan Harris www.mharriseditor.com  Twitter: @MHarrisEditor  Facebook: https://www.facebook.com/mharriseditorhttps://www.facebook.com/mharriseditor  LinkedIn: https://www.linkedin.com/in/mharriseditorhttps://www.linkedin.com/in/mharriseditor Thank you!