1. FCA BROWN BAG DECEMBER 2013 @JENNI_BURTON

2. GROWING DIGITAL CONNECTIONS | DEFINING DIGITAL CONNECTIONS 2 2M Email Addresses 900K Mobile #’s 20K FB Fans 10K Twitter 2K Insta

3. GROWING DIGITAL CONNECTIONS | PRINT 3

4. 4 Pass Around Items Instagram CTA (Package Inserts) Catalog – Video/Pinterest Example (Digital First) Scannable Cards (Class Meetings)

5. GROWING DIGITAL CONNECTIONS | DIGITALLY 5 Cross Marketing Consistency  FB Advertising  Promotions

6. GROWING DIGITAL CONNECTIONS | FB ADS 6

7. 7 If you are serious about using Facebook as a marketing tool, you have to spend advertising dollars.

8. GROWING DIGITAL CONNECTIONS | PROMOTIONS 8 Why are we doing this? How long are we running this for (when?) What is success? How are we going to promote (and what’s our budget)? Promoting the promotion! What is the prize? What are the methods of entry? Who is the target? What is the look/feel of the promotion?

9. GROWING DIGITAL CONNECTIONS | PROMOTIONS 9

10. 10 Tool Tips: Seen Moment + Statigram

11. PROMOTIONS  CONTENT MARKETING 11 In Process  Instagram Tile Preview (Pass Around) Pre-Sales + Post Sales Integrate images into catalogs (ring + FP) Examples Utilize Images As Email Content Awareness/Relevancy Future  Additional Print Pieces To Support (Poster?) Additional promotion of campaign Traditional PR Video Montage

12. CONTENT MARKETING | DEFINED + PURPOSE 12 Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

13. CONTENT MARKETING | ACTIVATING YOUR STYLE SETTER CONTENT 13 Live View: stylesetter.simon.comstylesetter.simon.com Quick Recap – WHY? Engaging Fashion Content Become Voice For Local Fashion Consistency Across Mediums Change/Enhance Consumer Behavior Where Can Content Go (Beyond The Blog!) Emails FB Posts Tweets Instagram Posts Website How Do You Turn Blog Content Into Other Content…

14. CONTENT MARKETING | TWITTER 14

15. CONTENT MARKETING | FACEBOOK 15

16. CONTENT MARKETING | EMAIL 16 P.S. – Struggling with summer office appropriate outfits? Get some inspiration from our Style Setter Jaclyn here. Be sure to stop by J.Crew – they have a ton of great summer office looks – get inspired on our Style Setter Blog.

17. CONTENT MARKETING | INSTAGRAM 17

18. CONTENT MARKETING | PLANS FOR HJ 18

19. CONTENT MARKETING | PLANS FOR HJ 19

20. CONTENT MARKETING | QUESTIONS TO ASK YOURSELF 20 Why are we doing this? Who is writing/creating the content? How often (when)? What is their incentive (why)? What is the editorial process? Where does the content “live”? Where else can we utilize the content?

21. FCA SPECIFIC IDEAS/THOUGHTS – LIFE TIPS 21 Instagram Engage with hashtags – i.e. - #kkg #kappa Have contest/promo around a specific fraternity wide tradition/symbol (i.e. – kites, keys) Re-utilize images in marketing/print pieces Content/Blogging Use Leadership Consultants as bloggers? Engage with a promotion to become a member or alumni blogger Decide how much content you need/want and go from there on # Compensate Email – 2x’s/month // Consistency Text – 1-2x’s/month “Happy Founders Day” Twitter Create lists Rule of 1/3’s Your content General interest Interaction w/ others