1. WAVE OF CHANGE How PR Increases our Collective Impact Kamali Brooks, Public Relations Manager, SIA

2. PR and Collective Impact Collective Impact Increased Recognition Increased Recognition

3. Recognition Goal Soroptimist will be recognized for its efforts to improve the lives of women and girls. Soroptimist will be recognized for its efforts to improve the lives of women and girls.

4. Collective Impact

5. Social & Economic Empowerment

6. How people hear about SIA 2007- 2008 2008- 2009 2009- 2010 2010- 2011 2011- 2012 Number of introduction forms received 1,0231,0581,1381,1611,267 Word of mouth (friend, family, co-worker, another member, etc.) 43% 38%39%35% Internet/web search (trafficking, scholarships, women’s organizations, etc.) 12%17%20%23%19% Local project or event or the promotion of a local project or event 9%8%10%8%

7. How people hear about SIA 2007- 2008 2008- 2009 2009- 2010 2010- 2011 2011- 2012 Number of introduction forms received 1,0231,0581,1381,1611,267 Word of mouth (friend, family, co-worker, another member, etc.) 43% 38%39%35% Internet/web search (trafficking, scholarships, women’s organizations, etc.) 12%17%20%23%19% Local project or event or the promotion of a local project or event 9%8%10%8%

8. Search Engine Optimization

9. Live Your Dream

10. Increase Collective Impact  Promote Women’s Opportunity Awards  Promote women- and girl-focused projects  Promote and support Live Your Dream  Implement SIA’s visual identity  Develop club website  Use social media Increase Awareness

11. Promote Women’s Opportunity Awards

12. Benefits of Promoting  Get more women to apply  Improves recipients’ quality of life  Helps recipients build confidence  Strengthens self-determination  Multiplies cycle of growth Women’s Opportunity Awards

13. Benefits of Promoting  Increase donations for award  More financial support = Help more women  Increase amount of money given to each recipient (award dollars)  Increase total number of awards given Women’s Opportunity Awards

14. Benefits of Promoting  Program becomes synonymous with Soroptimist and its mission. Women’s Opportunity Awards

15. Promote women- and girl-focused projects

16. PR Resources

17. Logos

18. Customizable Templates  Club and region website templates  Media templates  Club stationery templates Customizable Templates

19. Local Publicity Tools  New club publicity template  Publicity kits  Speeches  Audio PSAs  Media Kit 101 Local Publicity Tools

20. PR Guides  Website guidelines  Graphic Identity & Style Manual  Exhibit Guide  Photo Guide PR Guides

21. Translated Resources 臺灣資源 Español Português 한국 자원 日本語資料

22. Benefits of Promoting  Clubs will be known for helping women and girls  Global recognition  Increase # people interested in Soroptimist  Potential to increase financial support Mission-focused Projects

23. Promote Live Your Dream

24.  Deliver our mission  Engage members at club and individual level  Cultivate Soroptimist brand  Increase financial resources Live Your Dream Offers Alternative Ways to

25. Promote Live Your Dream  Post Live Your Dream song online  Encourage people to download

26. Promote Live Your Dream Share promotional videos

27. Promote Live Your Dream Share virtual badges

28. Promote Live Your Dream Sport Live Your Dream merchandise!

29. Promote Live Your Dream Hand out promotional materials

30.  Increase recognition  Strengthen Soroptimist brand  Engage more people in mission  Enable us to help more women  Relieve financial burden on members Live Your Dream Benefits of Promoting

31. Success of Live Your Dream = YOU!

32. Implement SIA’s Visual Identity

33. SIASI

34.  Our unique look becomes synonymous with organization and mission  Using Soroptimist and Live Your Dream logos together shows relationship between them Soroptimist’s Visual Identifiers Benefits of Using

35. Soroptimist’s Visual Identifiers Graphic Identity & Style Manual

36. Club/Region Website

37.  Inform people about Soroptimist  Provides instant visualization  Accessible 24/7  Easily updated  Save on printing costs Club/Region Website Benefits of Having Website

39. Use Social Media

40.  Eliminates gatekeepers  Adds value to membership  Communicate with a lot of people at once  Cost efficient Social Media Benefits of Using Social Media

41. Increase Public Awareness  Promote Women’s Opportunity Awards  Promote women- and girl-focused projects  Promote and support Live Your Dream  Implement SIA’s visual identity  Develop club website  Use social media TO SUM IT UP!

42. Increase Awareness, Increase Collective Impact Help women and girls around the world to live their dreams!

43. PR Questions? Contact Me: kamali@soroptimist.org 215-893-9000 x130