1. Canada’s Most Popular Radio Travel Shows The Chris Robinson Travel Shows 2010 - 2011 Together we will excite Canadians to experience your travel destinations and products

2. The Essentials  Two unique, separate, similarly formatted, one hour Travel Shows on Canada’s biggest talk show stations: Newstalk 1010 in Ontario & CJAD 800 Montreal in Quebec  The Travel Show package provides a unique opportunity for significant, guaranteed, controlled air time coverage – you cannot buy this anywhere else!  Reaches a prime demographic in the two largest Canadian outbound travel markets: Ontario and Quebec  Unique Travel Show partnership package allows organizations to showcase their destination or product for one hour on each radio show – the most popular travel shows on Canadian radio  The Travel Show format is a live balance of conversation and listener calls and emails; partner promotional content is permitted and encouraged  Each Travel Show sponsorship package also includes a strong support campaign of ads and promo spots in the preceding week, coverage on www.ChrisRobinsonTravelShow.com and the Newstalk 1010 & CJAD websites, and the opportunity to email Travel Show listeners after the broadcast.www.ChrisRobinsonTravelShow.com  Travel Show sponsorship costs $9700 net plus HST for the two show packages, plus a prize trip for two for each show, given away live on air at the end of the shows  Partners investment of time is minimal, largely confined to appearing as guests on the shows

3. Previous Partner Testimonials  “Our appearance on the Chris Robinson Travel Show provided significant value and new exposure in an important market for Burlington International Airport and Burlington and the Lake Champlain Region. Chris and Dara were very helpful in preparing for our appearance. Their create work to forge “win-win” liaisons with other organizations was especially welcome and productive. We were quite satisfied with our Chris Robinson Travel Show appearance, and would recommend them to other destinations as well.” James Tabor, Spokesperson, Burlington International Airport, Lake Champlain Regional Chamber of Commerce  “I received a call from the office minutes after the show ended – the phones are ringing off the hook with inquiries on the long stay offer we featured on the show.” Lori Copeland, Business Development Manager, Merit Travel Group  “Thank you for hosting the recent travel show featuring Toronto in the Montreal market. The response in emails and listener calls was – once again – more than we could handle during the hour on the air, which is a sign of your loyal listeners and their genuine interest in travel. The format of the show makes it an ideal way to talk about our destination in a level of detail and engagement that simply is not possible in traditional advertising. The week of promotional ad spots also adds value by repeatedly reaching CJAD’s wide audience at key times with brief messages about our destination. In the three times I have been on your show I have been impressed by your detailed preparation that ensures our priority messages are delivered. And your on-air ease makes it a comfortable environment for guests of any level of radio experience. We are looking ahead to some possible dates for the Chris Robinson Travel Show in the year ahead and look forward to continuing to work together.” Andrew Weir, Vice President Communications, Toronto Tourism

4. The Chris Robinson Travel Shows  Two, weekly, 1 hour, live phone-in radio shows airing live on Saturdays from 10am to 11am on Newstalk 1010 and from 11am to 12 noon on CJAD (both EST)  The whole show is dedicated to YOUR destination or travel product  Live phone-in and email question show format - all about YOUR product  Prize trip given away at the end of each show – showcasing YOUR product  Your Representative joins Travel Industry Guru Chris Robinson and radio personality co-hosts - John Donabie on Newstalk 1010 - Sharman Yarnell on CJAD  Combine PR, promotion and advertising to promote your new products, destinations, events, consumer offers, websites and call to actions  www.ChrisRobinsonTravelShow.com integrates your show messaging with an exciting incentivised consumer website www.ChrisRobinsonTravelShow.com

5. The most effective radio travel promotion medium in Canada  One hour prime time coverage in each market –The Travel Shows air consecutively in prime time every Saturday –Allows for efficient reach across both markets in one buy  PLUS powerful support campaign in the week prior to the show –5 x 90 second travel vignette feature, rotates between 10am – 4pm daily, Mon – Fri. –19 x 60 second commercials at breakfast, midday and drive-time, Mon - Sat.* –20 x 30 second pre-produced promotional show announcements, Mon – Sat ** –Ads provide opportunity to promote your name, product, key messages, website or 1-800 number, supplier partners if appropriate and the prize –Includes creative and media buy –1 week feature on the www.Newstalk1010.com and www.CJAD.comwww.Newstalk1010.comwww.CJAD.com –1 year feature on www.ChrisRobinsonTravelShow.com website with additional promotional opportunitieswww.ChrisRobinsonTravelShow.com  You can come as a guest on the show –Act as ambassador for your destination or travel product –Join Chris and John at Newstalk 1010 in Toronto, or Sharman at CJAD in Montreal –Or simply phone into the show from destination or your office * CJAD 16 spots ** CJAD 18 spots

6. The top Canadian talk show stations  The most listened to talk radio stations in Canada –Newstalk 1010 and CJAD are part of Astral Media – the largest radio broadcaster in Canada. –Newstalk 1010 is the top ranked Radio station for time spent listening in the Toronto Market –CJAD is the top English talk radio station in Quebec and its Morning Show is #1 in the Montreal Anglo market. CJAD has a market share of 32% in the Montreal Anglo market (Adults 35-54)  The Chris Robinson Travel Show is the most listened-to travel radio show package in Canada –Newstalk 1010 reaches 679,000* listeners Total Coverage and CJAD 800 reaches 370,000** listeners weekly Total Coverage –Travel Show has been on air for over 10 years and has recently celebrated 500 shows –The Chris Robinson Travel Show is the 7 th most listened to broadcast of all shows on all stations in Anglophone Quebec*** and it is #1 in its programming grid on Saturday –Newstalk 1010’s audience is exclusive to the station – 21% do not listen to any other Toronto Radio Station –Over 80% of the Travel Show partners in the last year are repeat partners –The www.ChrisRobinsonTravelShow.com website provides value add e-marketing opportunitieswww.ChrisRobinsonTravelShow.com  Talk radio is a potent medium for travel messages **** –93% talk radio listeners tune in to hear radio personalities (only 12% for music radio) –86% talk radio listeners pay attention to commercials (only 22% for music radio) –22% talk show listeners switch channels at least once per half hour (73% for music radio) * R01 10 FC A2+ M-SU 2A-2A ** BBM Canada Radio Meter (Infosys), Winter 2009-2010 (Nov.30-Feb28), Montreal Anglo, Sa 11ap-12pm, A2+, Profile based on listening hours, AMM / *FC, A2+ weekly reach. *** BBM Montreal Central Anglo Top 40 Programs A2+ **** Talkers Magazine Survey, Adults 25-54

7. Travel Show website: www.ChrisRobinsonTravelShow.com  Value add for Show Partners at no additional cost –More in depth destination information featured in the week prior to the show –Featured links to partner websites, links to order visitor guides, email and 1-800 numbers provide strong call to action –Destination page is archived and accessible for 12 months after the show –Plus downloadable travel notes for visitors to print out and keep –Radio station website coverage on www.Newstalk 1010.com and www.cjad.com is additional in the week prior to the showwww.Newstalk 1010.comwww.cjad.com  Optional linked website promotion –“Chris Talks Travel” section with destination advertisement and 3 minute sound file/podcast where Chris Robinson describes the destination highlights and lends personal experience and endorsement –Cost: $2600 net plus GST per year, including sound file production (four updates per year)

8. Getting the most from your Chris Robinson Travel Shows  An integrated marketing campaign –The Travel Show package already gives you a ready made integrated marketing campaign with radio ads, promotion, website coverage and 1 hour broadcast –Involve your trade partners as guests, prizing partners and to leverage co-op funding –Integrate the timing with launch events, festivals, or your special offers in the market –Link your own website to the destination page on www.chrisrobinsontravelshow.com and place offers in our Hot News Sectionwww.chrisrobinsontravelshow.com –Consider advertising on www.chrisrobinsontravelshow.com to gain further coveragewww.chrisrobinsontravelshow.com –Use the sound file of the 1hr broadcast, or extracts, afterwards on your website or at events  Even greater value added if you book both Newstalk 1010 and CJAD –Partners taking both shows will receive priority placement in the Hot News Section of www.chrisrobinsontravelshow.com www.chrisrobinsontravelshow.com –Partners taking both shows will have the broadcasts posted on the radio station websites for 3 months following the broadcast to further extend the opportunity for listenership  Optional linked website promotion –“Chris Talks Travel” section with destination advertisement and 3 minute sound file/podcast where Chris Robinson describes the destination highlights and lends personal experience and endorsement –Cost: $2600 net plus GST per year, including sound file production (four updates per year) –Plus there are additional advertising opportunities – see Appendix 7 for full rate card

9. How to book YOUR Chris Robinson Travel Show  1 week show package – your investment –Cost of package: each show may be purchased independently of the other Newstalk 1010: $6950 net plus HST including 1 hour show and 44 promo spots CJAD: $2750 net plus HST including 1 hour show and 39 promo spots Combo: $9700 net plus HST including two 1 hour shows and 83 promo spots Costs include Travel Shows, promo spots, websites and all production, creative and media buy –On-location shows in destination are possible by arrangement –Provision of prize trip for two (travel & accommodation) - awarded live on each show –Optional website promotional opportunity $2600 net plus HST for one year podcast  Minimal time commitment – this will not take a lot of your time! –Simple brief on your key marketing messages –Promo script approval and provision of prize trip details –Guest on the show in studio in Toronto or Montreal, or by phone  Contact Chris for available Show dates over the next 12 months: –Tel: (416) 925-1437 Cell: (416) 845-9253 Fax: (416) 925 0322 –Email: Chris@ChrisRobinsonTravelShow.caChris@ChrisRobinsonTravelShow.ca

10. Appendix 1 Recent Travel Show Partners  Overseas Tourist Boards Antigua & Barbuda* - Arizona* - Aruba* - Atlantic City* - Austria* - Bahamas* - Barbados* - Belfast CVB*- Bermuda – Berlin - California - Cayman Islands* - Colorado* - Costa Rica* - Curacao* - Dallas/Fort Worth* - Daytona Beach CVB* - Denver – England’s North Country - Finger Lakes* - Fort Lauderdale CVB - French Tourist Board - German NTO* - Glasgow CVB – Greece* - Grenada* - Heart of England - Hong Kong* - Hungary* - Iceland - Jordan - London (UK) – Louisiana* – Maine - Miami* -Orlando CVB* - Madrid* - Massachusetts – Missouri* - Myrtle Beach CVB - New Hampshire* - New Zealand – North Carolina - Panama – Riviera Nayarit- Rochester* – St Vincent & the Grenadines* - San Diego CVB - St. Lucia* - St. Maarten* - Visit St. Petersburg Clearwater* - Spain* - Tahiti - Tasmania - Texas* - Tourism Ireland* - Travel South USA - Turks & Caicos - Virginia* - Visit Britain* - Visit Pittsburgh*- Visit Scotland* - Visit Wales*  Canadian Partners Bas-Saint-Laurent* - Butchart Gardens* - Calgary Stampede - Canmore* – Charlevoix - Destination Halifax - Destination Quebec * - Edmonton Tourism - Haliburton County* - Iles de la Madeleine - Kingston Tourism* - Montreal Tourism - New Brunswick Tourism* - Newfoundland and Labrador* - North West Territories Tourism* - Nova Scotia Tourism* – Nunavik* - Nunavut - Ontario Festivals and Events* - Ontario Tourism* - Ottawa Tourism* - Quebec City CVB* - Prince Edward Island Tourism* - Rideau Heritage Route* - Rocky Mountaineer Vacations* - Royal Botanical Gardens – Saguenay Lac-Saint-John - SEPAQ* - St. John’s* - Stratford Tourism - Thunder Bay* - Toronto Tourism* – Tremblant Tourism - Tourism British Columbia* -Tourism Victoria - Travel Alberta –- VIA Rail* – Wine Council of Ontario -Yukon Tourism*  Tour Operators & Cruise Lines Air Canada Vacations* - Canadian Affair - Carnival Cruises* - Collette Vacations* - Costa Cruises – Crystal Cruises – CruiseEscapes - Cruise North Expeditions* - CTMA Groupe - DeNure Tours* - Disney Cruise Line - Encore Cruises*- Freewheeling Adventures - Globus Family of Brands* –GM Tours - Goway Travel* - Hanover Holidays* - Hola Sun - Holiday House* - Insight Vacations* - Maxxim Vacations* - Merit Vacations* – Nolitours* - Signature Vacations* - Sunquest Vacations* - Sunwing Vacations - Trafalgar Tours* - Transat Holidays* - Varaplaya Tours - WestJet Vacations*  Airlines & Hotels Air Canada* - Air North - Barcelo Hotels & Resorts* - Bahia Principe Clubs and Resorts - Blueberry Lake Resort - British Airways – Burlington Int Airport* - Club Med* - Delta Chelsea* - Fiddler Lake Resort - Grand Lodge Tremblant*- Intrawest Blue Mountain Resort* - Intrawest Tremblant – Karisma Resorts - Occidental Allegro Hotels & Resorts*- Ocean Hotels* - Paradores of Spain - Porter Airlines* - Riotel - Sandals Resorts - Sol Melia Cuba* - Sol Melia Hotels and Resorts* - SuperClubs* - Tremblant Elysium* – WestJet*  Travel Agents & Others Air Miles Reward Program* - Advantage Travel - Busch Gardens* – CAA Quebec – CAA South Central Ontario - CARP Travel – Club Voyages* - Expedia Canada* - Disney World of Sport - Frommer’s Guides - InsureMyTrip.com – Maritime Travel - Marlin Travel* - Merit Travel* - Pacesetter Travel - RBC Travel Insurance* - Sears Travel* - Toronto’s Ultimate Travel Show* - Thomas Cook* - Travel Industry Council of Ontario – TripCentral - Universal Orlando Resort* - Walt Disney Parks and Resorts* * Repeat Travel Show partners (over 80% of Partners in the last year are repeating Partners)

11. Appendix 2 NEWSTALK 1010 Listenership  Weekly Travel Show campaign coverage* –A 12+: Weekly Full Coverage schedule reach of 190,169 with a 3.2 frequency –A 12+ Full Coverage: Impressions per week: 1,173,000 –A 12+ CPM: $5.92 –The Contest Section on www.newstalk1010.com receives 251,480 page views per year and the Chris Robinson Travel Show is consistently in the top 3 contests viewed. Plus www.chrisrobinsontravelshow.com receives 316, 480 page views per yearwww.newstalk1010.comwww.chrisrobinsontravelshow.com  Newstalk 1010 Profile ** –Newstalk 1010 reaches 679,000 listeners Full Coverage each week –Of these listeners, 21% do not listen to any other Toronto radio station –Audience profile: 51% female; 82% homeowners; 14% have children under 12; 57% of listeners have a household incomes $75k+; 30% college/university education; 86.5% aged 35+ –55% of Newstalk 1010 listeners who own a home do NOT have a mortgage –16.2 % vacationed in the Caribbean / Mexico in the past year – Index 149 –34.3% vacationed in the USA in the past year – Index 137 –12% vacationed in Europe in the past year – Index 158 –28.1% vacationed in Canada in the past year – Index 95 –124,903 belong to Air Canada Aeroplan – Index 110 –114,572 personally used in the last year to book their vacation via a full service travel agent – Index 111 –43,049 booked a package tour – Index 127 –74,159 have booked a cruiseship vacation in the past 3 years – Index 153 –58,698 personally spent $4,000+ on their last vacation – Index 117 –Average spend on vacation is $1,800 – Index 120 – Tied for top in the market Source: * R01 10 FC A12+ M-SU 2A-2A ** BBM S209 FC M-SU 5A-1A / DEMO 5199 12+

12. Appendix 3 CJAD Listenership  Weekly Travel Show campaign coverage* –A 12+: Reach of 190,755 with a 4.7 Avg Frequency –A 12+ Impressions per week: 896,800 –CPM: $3.06 –The Contest Section on www.cjad.com receives 272,152 page views per year and the Chris Robinson Travel Show is consistently in the top 3 contests viewed. Plus www.chrisrobinsontravelshow.com receives 316, 480 page views per yearwww.cjad.comwww.chrisrobinsontravelshow.com  CJAD Profile** –CJAD is Montreal's prime Anglophone Talk Radio Station, reaching 40% Anglophones –CJAD reaches 403,000 (central area) each week –Average listener spends 6.2 hrs listening to CJAD each week –Official Language: 55% are both English and French speakers 83% aged 35+ –Audience profile: 56% female; 37% household incomes > $60k+ (index 100); 60% have completed some form of further technical, college or university education (index 116); 17% are Owners, Managers or Professionals (index 131) –23 % vacationed in the Caribbean / Mexico in the past 3 years –43% vacationed in the USA in the past 3 years –21% vacationed in Europe in the past 3 years –54% vacationed in Canada in the past 3 years –38% vacationed in their own province in the past year –33,700 personally used in the last year to book their vacation via a full service travel agent –33,200 booked an all inclusive resort in the past year –20,600 have booked a cruise ship vacation in the past 3 years – Index 143 –21,900 personally spent $4,000+ on their last vacation – Index 119 * BBM Canada Radio Meter (Infosys), Winter 2009-2010 (Nov.30-Feb28), Montreal Anglo, Sa 11ap-12pm, A12+, Profile based on listening hours, AMM / *FC, A2+ weekly reach. ** BBM Dec1 08- Mar 1 09 Montreal Anglo, M-SU 5A-1A A2+

13. Appendix 4 Listenership Footprints Newstalk 1010 Coverage in OntarioCJAD 800 Coverage in Quebec

14. Appendix 5 Format of the website advertising Ad on home page scrolling bar Click to listen to 3 min “Chris Talks Travel”

15. Appendix 6 Website Demographics  3.2% under 25;  10.6% aged 26-35;  24.9% aged 36-45;  31.8% aged 46-55;  28.5% aged 56-75;  0.9% aged over 75  67% female; 33% male  75% married; 25% not married  57% no children; 43% have children under 18  70% vacationed in Canada in last 3 years;  79% vacationed outside Canada in last 3 years  Planned destinations: 25% don’t know; 20% U.S; 17% Caribbean; 12% Canada; 12% Europe; 4% UK and Ireland; 4% Mexico 4% Other Source (2010) :3067 website visitors signing up to submit questions to the shows online

16. Appendix 7 - www.Chrisrobinsontravelshow.com 2010 - 2011 Advertising Rate Card www.Chrisrobinsontravelshow.com The Chris Robinson Travel Show has been running on the influential talk radio stations, NewsTalk 1010 and CJAD 800 Montreal for many years. It has amassed an audience of loyal fans, who are actively engaged with the program through phone in and email. The innovative website, launched in 2007, is frequently mentioned during the two hours of Travel Show broadcasting every week, and it is the call to action for listeners to interact with the Chris Robinson Travel Show, find travel information and to enter contests to win trip prizes. The website is promoted every week in a series of radio ads on Newstalk 1010 and CJAD, and linked from the radio station websites www.newstalk1010.com and www.cjad.com. www.ChrisRobinsonTravelShow.com is updated weekly to keep the content fresh and encourage repeat visitation.www.newstalk1010.comwww.cjad.comwww.ChrisRobinsonTravelShow.com As a result of this continued promotion, traffic has built and the site received over 5,500 listener emails, 30919 unique visitors and 316,480 page views in 2009. Visitors are prime demographic for travel related products and services. The site has been updated to maximize SEO optimization, and site traffic is expected to continue to build into the future. ItemAd SizeFormatPositionLength of campaign Price Package of Header Banner and Toolbox Content Page 606 x 129 pixelsJpg Gif or BmpHeader all pages1 Year$2,600 Package of Home page ad and “Chris Talks Travel” content page and 3 mins podcast 141 x 141 pixelsJpg Gif or BmpHome page1 Year$2,600 Side Large Ad155 x 220 pixelsJpg Gif or BmpLeft side bar all pages6 months$1200 Side Medium Ad155 x 110 pixelsJpg Gif or BmpLeft side bar all pages6 months$700 Side Small Ad155 x 55 pixelsJpg Gif or BmpLeft side bar all pages6 months$350 Submission of Art Work 1.Art work supplied by client to specification or, at an additional cost, Chris Robinson Associates will create ads for you 2.For Toolbox and Chris Talks Travel content pages created by Chris Robinson Associates, logos (.eps or.jpeg), images and copy points need to be supplied 3.Ads will be live max 2 weeks from receipt of artwork. Original material created by Chris Robinson Associates will be subject to client approval, which must be in writing or by email 4.Creative may be refreshed every 3 months if desired and points 1-3 above apply Terms and Conditions 1.Advertising will be billed in advance for the full period once live, and payment terms are 30 days net 2.Original artwork provided by Chris Robinson Associates will be confirmed with a screen capture upon approval. If errors are found in artwork after approval, further changes may be subject to additional charges