6. Town centre website - over 4500 hits a month - Over 12,000 views of pages are made per month ‘I Love Mansfield’ scheme to encourage civic pride with: - 3,150 likes on the I Love Mansfield - 5,100 Members of the ‘I Love Mansfield’ ‘Privilege card - Trent Barton Mango Bus cards - 50,000 members Extensive media promotions through local newspapers / radio/ bus advertising / leaflet promotions A dedicated press officer ‘Down Town’ Town Centre Magazine and/ or ‘Your Evening Out in Mansfield’ brochure - both having over 10,000 copies produced and distributed to only local residents, Tourist Information Centres, Hotels and high footfall destinations

7. Event / Promotion ExampleWhenOutcome / Impact Valentines GalaFebFootfall increased by 21% Weekly Summer Children eventsJuly Footfall increased between 1.2% - 9.73% dependent on event Summer evening MarketJulyFootfall increased by 7.69% Christmas evening MarketDecFootfall increased by 79.9% Olympic Torch RelayJuneOver 10,000 people attended Best Dressed window Competition Dec3,500 votes cast Town Centre Treasure HuntEaster / Christmas2,400 children took part Up Our Street 20 weeks editorialMay – Aug Estimated Advertising Value - £48,000 Summer BeachAugFootfall increased by 4.79% Christmas Light Switch on (in conjunction with local authority) NovOver 8500 people attended Mansfield’s Garden FestivalSeptOver 9000 people attended Independent retailer celebrations MayPending

9. ‘Town Centre Shopping Guide’ and ‘Your Evening out in Mansfield’ 10,000 copies are produced for circulation The introduction of the FREE town centre App with on average 50 downloads a month New key gateway signage installed welcoming visitors to Mansfield A NEW £47,000 way finding signage scheme has been installed, funds raised and project managed by the BID team. Funding and installation gained from Nottinghamshire County Council to refresh and install new directional signage in to the town

13. Businesses Said: Key Business Challenges: - The National Economy – 64.3% - Car Parking Costs – 61.5% - Increasing Business costs – 29.7% - Neighbouring competition – 29.7% Mansfield has become: - A better place to do business – 32.3% - Worse place to do business – 45.2 % - Stayed the Same – 22.6% If the BID was removed would the town suffer: - YES – 68.8% - NO – 15.1% - Unsure – 12.9% Priorities for the BID should be in the next 5 years: - The Market – 55.9% - Attraction of new businesses – 52.7% - Bigger visitor attractions – 52.7% - Cleansing & Maintenance – 46.2% - Security – 41.8% Public Said: Top likes: - Local – 52.5% - Shops – 47.1% - Compact – 26.7% - FREE Wi-Fi – 24.6% Has the town improves in the last three years: - YES – 42.5% - NO – 22.7% - Worse – 15.4% - Same – 22.7% Why people visit: - Shopping – 87% - Socialising – 42.9% - Drinking – 35.3% - Eating – 35.7% Shopping destination choice: - Mansfield – 35.7% - Nottingham – 28.5% - Meadowhall – 24.1% - Chesterfield – 7.1%