1. MGT 386 – What have we learned?

2. Concepts of entrepreneurship
Who is an entrepreneur?
What is an opportunity?
What are the attributes of entrepreneurial opportunities?
How do entrepreneurs recognize and pursue opportunities?
The process model of entrepreneurship

3. A framework for evaluating opportunities:
The Timmons Model for Entrepreneurial Success
Bygrave & Zacharakis

4. Adding the environment…
Bygrave & Zacharakis

5. Analytical frameworks for entrepreneurship
Lean startup
Business model canvas
Value proposition canvas
Attributes of an MVP
Customer development
Approaches to successful crowdfunding campaigns

6. Lean startup concepts

7. 3 components of the lean method
Business model design
Customer development
Agile engineering

8. There are no facts inside your building – get outside!

9. Why not a business plan?
Business plans are full of untested assumptions and rarely survive first contact with customers
Nobody, aside from venture capitalists and the former Soviet Union, requires five-year plans to forecast a series of unknowns.
Startups are not smaller versions of large companies. Successful startups go quickly from failure to failure while adapting, testing new iterations, and improving ideas with continual feedback from customers

10. The business model canvas

12. Minimum viable product
"version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."
Goal of an MVP is to test fundamental business hypotheses (or leap-of-faith assumptions) and to jump start learning process as quickly as possible.

13. Value proposition
Customer segment

14. Module 2: Getting out of the building
Customer development
Module 2: Getting out of the building

15. Founder versus salesperson in customer development
Job: Discovery
The founder is the first person to get out of the building – this is your idea!
Founders lead the customer development team and use information to iterate and pivot in real time
Job: Execution

16. Run an insanely successful campaign
Craig Armstrong, Ph.D.

17. Tools you learned how to use