1. Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with Gartner's official approval. Such approvals may be requested via e-mail — vendor.relations@gartner.com. Basic Content Services - Providing Affordable Content Management for Everyone Karen Shegda

2. The Enterprise Content Management Challenge Balancing the Needs of Business Users and IT

3. Key Issues 1.What key trends are changing Content Management? 2.How are Content Management vendors evolving? 3.What are best practices for implementing and leveraging BCS and ECM?

4. BCS Will Be a Common Element of the Future Workplace Basic document library services, imaging, document collaboration, document routing and Web publishing capabilities are priced for mass deployment. The mass adoption of BCS represents a significant technical and market discontinuity. Action Item: Prepare for BCS in your strategy.

5. Strategic direction/ competitive advantage Organizational Impact Individual employee performance Enterprise or team performance/ competitive parity Tactical Scope of Initiative TransformationalIncremental b Strategic Content Management Business Impact Revenue and risk Efficiency and cost Effectiveness Faster info access Better quality response More timely response Reuse work and ideas Reduce storage costs Faster response Quicker revenue recognition Reuse work and ideas Reduce reputation risk Drive revenue with effective websites Fines and penalties

6. The 2006 Content Management Hype Cycle Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity time visibility Years to mainstream adoption: less than 2 years2 to 5 years5 to 10 yearsmore than 10 years obsolete before plateau As of July 2006 Role-Based Personalization IDARS Web Content Management Really Simple Syndication: Blogs Document-Centric Collaboration Knowledge Management Taxonomy Streaming Media Web-Based Distributed Authoring and Versioning Enterprise Content Management Suites Digital Asset Management Digital Rights Management (Enterprise) XML-Aware Editors Records Management E-Forms Enterprise Digital Asset Management Consumer Digital Rights Management Wikis E-Mail Archiving Information Extraction XML Rendering JSR 168 Virtual Content Repositories JSR 170 Smart Enterprise Suites Content Integration Desktop Search (Personal Knowledge Search) Basic Content Services CEVA Open Document Format for Office Applications (OpenDocument) RSS Enterprise E-Discovery Software Enterprise Information Management Office Open XML File Formats WCM Outsourcing

7. The Role of Basic Content Services Enterprise Needs for the Office Worker: Version control, improved document access, process efficiency, knowledge sharing, intranet/extranet support Limitations: Technology immaturity Basic Content Services: General office worker-focused Ease of use Rapid deployment Low cost Providers include MSFT, IBM, Oracle, SAP, Xythos, Xerox What you get: Core library services Replacement for shared drives Enhanced personal or team productivity A better way to share documents What's limited: Process control Life-cycle management Less content

8. ECM Complex infrastructure Process-centric High cost Services-intensive Long implementation Integration and federation BCS Workplace platform Easy to deploy Reasonable cost Low services required Leverage infrastructure Modular functionality ECM vs BCS: Varying Degrees of Difficulty

9. Critical documents have different life cycles. The Shift to Content-Enabled Vertical Applications (CEVA) Top Five CEVAs 1.Loan Origination Financial Services 2.Claims Processing Insurance/Healthcare/All 3.Compliance All Industries 4.Policies and Contracts All Industries 5.New Drug Applications Life Sciences ConceptDestroy Review/ Approve Create/ Revise Aggregate/ Manage Access/ Distribute Archive

10. 2006 ECM Magic Quadrant (Magic Quadrant for Enterprise Content Management, 2006; Committed 10/12/2006) Consolidation a likely reality –Best-of-breed acquisitions still taking place –2006 should see a few major deals Focus on CEVAs is increasing Some vendors focus on process, others on BCS –BCS may be driving factor in consolidation challengersleaders niche playersvisionaries completeness of vision ability to execute As of October 2006 EMC IBM Hyland Software Open Text Stellent Vignette Interwoven Xerox Microsoft Day Software EVER TEAM Objective Oracle Tower Software SAP Xythos Cimage SunGard Data Systems

11. Basic Content Services Contenders Rolling out Content DB Sharepoint deployments increasing Office 2007 due out Q1 07 Workplace/ WebSphere vs. DB2 Content Manager Quietly adding major customers Simple Web-based CM

12. You Get What You Pay For Cost Functionality Core Library Services Document Capture Document-Centric Collaboration ECM Suites Compound Document Management Records Management Production Imaging Business Process Management (BPM) Web Publishing Web Content Management

13. Basic Content Management Becoming Very Affordable Departmental Deployment BCS – 100 users $15,000 BCS – 100 users $15,000 ECM Suite – 100 users $250,000 ECM Suite – 100 users $250,000 Software license and services estimates only. Does not include hardware or other required software (OS and databases) Enterprise Deployment BCS – 10,000 users $1.5 million BCS – 10,000 users $1.5 million ECM Suite – 10,000 users $12,000,000 ECM Suite – 10,000 users $12,000,000

14. Case Study: A High Performance University On-line course materials, reference links… Software applications required by faculty Sharable storage for individual/team work Platform independence Security and Authentication Personalization Ad-Hoc Teaming Secure Collaboration Web-based applications and storage Content Management Portal Common Interface

15. Top Reasons to Implement Basic Content Services When all you need is core library services When budgets are tight When time to deploy is key To replace shared file drives To eliminate inappropriate use of e-mail for document management/routing For personal or team productivity For horizontal applications

16. Action Plan Perform a needs analysis; determine the problem you are trying to solve Understand that more than one platform may be required — Basic Content Services and ECM suites can co-exist. Consider platform dependencies of solutions and their interoperability. Look at Basic Content Services as a capability that all knowledge workers should have. Match the tool to the task.

17. Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with Gartner's official approval. Such approvals may be requested via e-mail — vendor.relations@gartner.com. Basic Content Services - Providing Affordable Content Management for Everyone Karen Shegda