1. Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.1 1 Adobe® Acrobat® In the Enterprise 23 rd April, 2010 Joseph Sundar Business Manager

2. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 2 Adobe Mission: To revolutionize how the world engages with ideas and information.

3. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential. The Adobe Solution Bringing documents and people together anytime, anywhere on any platform AcrobatLiveCycle Ubiquitous Clients Empowering knowledge workers to reliably share information with anyone. Empowering companies to engage customers, partners, and employees in key business processes. Flash® Reader AIR Adobe Connect Empowering knowledge worker collaboration through high impact web conferencing.

4. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.4  “Long review cycles are causing delay in our time to market.”  “We can’t afford to lose our confidential information.”  “Our latest concept was leaked to the press.”  “We’re getting pressure to be more cost-effective.” Sound Familiar?

5. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.5 Gartner Information workers spend an average of 17.6 hours per week creating content and collaborating with others inside and outside of the organization. 1 80% of IT professionals recently indicated their company had experienced at least 1 data breach in the past 12 months. 2 In a survey of 950 people who lost or left their jobs in the last 12 months, 60% admitted to taking confidential company information with them. 3 Between 1-3% of revenue is spent on printing, 44% of which is avoidable. 4 Some Interesting Facts 1 IDC, Hidden Costs of Information Work: A Progress Report, Doc # 217936, May 2009 2 Ponemon Institute, The Security of Paper Documents in the Workplace, 2009 3 Ponemon Institute, Data Loss Risks during Downsizing, 2009 4 Gartner, Reducing Paper Consumption will Drive Down Costs and Improve Workflows, 2008

6. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.6 A Simple Solution Improve Business Efficiency With Acrobat ®  Enhance Collaboration  Help Reduce Costs  Protect Information  Simplify Compliance

7. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.7 A Simple Solution Enhance Collaboration

8. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.8 PDF revolutionized document sharing  De facto standard  Universal file format  Published file format specification  Prevailing document platform  Adobe PDF is a file format generated by Adobe software  Large 3 rd party developer community

9. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.9 Enhance Collaboration – Acrobat 9 Highlights  Reliably share virtually any file  Enable others to markup, comment in context, and build on each other’s input  Easily collect and organize feedback  Electronically approve or digitally sign files  More easily track approvals

10. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.10 PDF & XML – Intelligent Documents  Human-readable PDF + Machine-readable XML data  Combines PDF with XML industry standards for interoperability  Simplifies development and deployment of standards-based applications  PDF as a platform for industry XML standards  PDF can be the bridge across industry and line-of-business domains  Secure container for multiple formats  Can support industry standards for security and authenticity (digital signatures)  Not an XML version of PDF, but uses XML as the template, data, & container

11. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.11 A Simple Solution Help Reduce Costs

12. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.12 Help Reduce Costs - Acrobat 9 Highlights  Publish to PDF files to help reduce paper and handling costs  Convert paper to searchable PDF files to improve data access  Simplify form creation, tracking, and management  Electronically approve or digitally sign files

13. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.13 Beyond PDF Creation Top types of work are scanning, combining documents, and form creation. Frequency of Work Activity by Acrobat Users 57% 49% 48% 58% 38% 21% Source: WW User Survey, Adobe Global Market Research and Planning, 2008

14. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.14 What Tools Can Acrobat Replace?  Document Comparison  Redaction and Bates Numbering  On Demand Presentations  OCR Software  Image/Multimedia/3D Viewers  Compression and Packaging Utilities  Archiving Systems  Dedicated Servers:  Forms Data Collection  Collaboration

15. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.15 A Simple Solution Protect Information

16. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.16 Leverage and Extend data Across the Value-Chain with Reduced Risk Product Development Collaboration Project Reviews Value Chain Collaboration Engineering Change Orders Supplier Collaboration Sourcing (RFx) Contract Management Supply Chain Integration Manufacturing Process Management (Work Instructions) Inspection Planning Technical Documentation Assembly Process Sheets Field Service Management Customer Service Management Service & Support Documentation Service & Support Training

17. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.17 Protect Information - Acrobat 9 Highlights  Control file permissions and access  Prevent unauthorized changes to files  Find and remove sensitive information permanently  Use Acrobat with Adobe LiveCycle ® Enterprise Suite for a complete digital rights management solution

18. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.18 Business Drivers for Rights Management 1. Reduce Information Risk Protect Intellectual Property  Protect valuable trade secrets  Customer and sales data, design plans, source code, M&A docs Protect Intellectual Property  Protect valuable trade secrets  Customer and sales data, design plans, source code, M&A docs Improve Regulatory Compliance  Control and protect regulated content  Pass audits and lower penalties/fines Improve Regulatory Compliance  Control and protect regulated content  Pass audits and lower penalties/fines Reduce Business Risk  Increase Stakeholders Privacy  Reduce legal exposure/ Data Loss Prevention  Comply with data retention and expiration laws Reduce Business Risk  Increase Stakeholders Privacy  Reduce legal exposure/ Data Loss Prevention  Comply with data retention and expiration laws 2. Increase Business Productivity and Efficiency Automated Version Control  Maintain access to latest versions at all times Automated Version Control  Maintain access to latest versions at all times Secure Collaboration and Outsourcing  Gain confidence to engage additional stakeholders to innovate Secure Collaboration and Outsourcing  Gain confidence to engage additional stakeholders to innovate Fine Grained Access Control  Offer offline access to sensitive information Fine Grained Access Control  Offer offline access to sensitive information

19. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.19 Features: Versioning, Expiration, and Offline Lease Controls  Enabling Version Control:  Access to a file can be revoked at any time regardless of location  Users automatically receive latest copy of document  Offline lease allows users to access information for a specified amount of time  Automatic expiration of rights as required  Set archiving and retention policies for compliance  Improves compliance posture for audits

20. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.20 Features: Seamless Audit Trail  Track and audit actions:  Audit user actions at the document level  Edit, copy, print  When actions occurred  Online/offline  Granularity at the document and page level  Improves regulatory compliance for audits  Integrates with BAM (Business Activity Monitoring) to get finer grained details and analysis of actions.  Audit events can be imported by logging products such as Security Information and Event Management (SIEM) for consolidated reporting.

21. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.21 Features: Flexible Policy Management  Creating a policy:  Document owner/publisher protects document  Determines users who can access document  Establishes permissions of document user  Edit, print, copy, paste, work offline  Validity period of document  Administer policies quickly to organizational groups with Domain level groups creation inside and outside the firewall  MyPolicies allows users to create and deploy their own custom policies  Policy Sets allows granular administration of policy creation and visibility

22. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.22 Features: Dynamic Rights Control and Enforcement  Enforcing a policy:  Documents always “phone home” to the server to determine authorization, regardless of location  Entitlements can be changed as roles, business requirements change  Server-side Authorization SDK allow customizable authorization extensions  Enables custom user, workgroup, and enterprise wide applications for organizations  “Invite users” on demand into LC RM ecosystem deployments  Automated server side protection of both Office document and PDF.

23. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.23 Features: LiveCycle LaunchPad Desktop GUI  Intuitive GUI to expose LiveCycle Rights Management Services on the desktop:  Provides a drag and drop protection environment.  Drop a document on the LaunchPad desktop and select a policy for protection.  Improves user adoption and compliance with corporate policies.  AIR application interface

24. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.24 A Simple Solution Simplify Compliance

25. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.25 Simplify Compliance - Acrobat 9 Highlights  Use PDF/A to preserve virtually any electronic content across future decades  Easily maintain and preserve a record of comments, change requests, and approvals on any document  Use Acrobat with Adobe LiveCycle for a complete archival solution

26. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.26 PDF/A – PDF for Archiving  ISO PDF/A 19005-1 - Published October 2005  Open file format based on PDF 1.4  Standard defines what is required, recommended & prohibited  For more information visit: http://www.aiim.org/standards An archival replacement for paper Offers consistent, long-term retrieval and rendering Includes document metadata for search and retrieval Engineered for reliable migration and future compatibility Developed and maintained by PDF/A ISO committee PDF/A Restrictions:  No encryption  No multimedia  No external links  No proprietary fonts  No JavaScript

27. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.27 PDF/E – PDF for Engineering Documentation  ISO PDF/E  Open file format based on PDF 1.6  Standard is tailored for the exchange of complex engineering documentation including 3D content  For more information visit: http://www.aiim.org/standards Cost-effective and accurate means of capturing markups Trustworthy exchange across multiple applications and platforms Reduces requirements for expensive & proprietary software Lower storage and exchange costs vs. paper Engineered for reliable migration and future compatibility Developed and maintained by PDF/E ISO committee

28. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.28 PDF/UA – PDF for Universal Access  Proposed ISO PDF/UA  Open file format based on PDF 1.6  Standard defining necessary elements for PDF files to be accessible to individuals with disabilities  For more information visit: http://www.aiim.org/standards Definition of accessible PDF documents Specifies required elements for specific instances of PDF documents – i.e. - tables, forms, fonts Includes participants from government, education & private sector Developed and maintained by PDF/UA working group

29. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.29 Why Acrobat 9?  Enable users of free Adobe® Reader® to review and comment on PDF files*  Unify a wide-range of content in a PDF Portfolio  Easily integrate multimedia into PDF files  Supports the latest operating systems and Microsoft ® Office applications  Supports a wide range of deployment scenarios  Open application interface for complete customization  Broad range of third-party plug-ins to further extend functionality *Reader version 8 or 9 required.

30. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.30 Why Adobe?  Adobe is the PDF leader and innovator  Millions of dollars a year are dedicated to Acrobat R&D, quality assurance, and support  Network of 2,000+ Acrobat trainers, consultants, developers and solution partners worldwide  Adobe Acrobat customers include companies and government agencies worldwide

31. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.31 Leading Manufacturers Leverage Rights Management Results  Improved control at the document level by enabling the definition of who is authorized to view a design and for how long  Increased efficiency and productivity — customers and partners have access to data on-demand and are automatically notified when updated information exists through a portal interface Allgaier Automotive GmbH  Located in Germany with 1,700 employees, Allgaier Automotive GmbH is metal supplier for the international automotive industry Challenge Exchanging as much as 30 GB of design data each ten days in 3D models with customers and suppliers Exchanging 3D data in files that are independent of the CAD system Deliver a fast, simple and secure solution for communicating 3D design data with customers and suppliers Solution Adobe LiveCycle Rights Management, PDF Generator, and Reader Extensions “Coordinating development projects is much faster. This is true for the 100 partners, suppliers, and other external resources, as well as for our 80 employees. Most internal and external resources in a project are already using a significant amount of the workflow capability in the portal.” Ralf Schmidt, Manager, Engineering

32. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.32 TVS Motor Company Challenge  Enable faster access to mission-critical drawings and designs  Streamline collaboration among cross-functional teams  Enhance workflow management and improve productivity to address competitive business requirements Industry  Manufacturing Solution Acrobat 9 Pro Extended software and Adobe PDF to enable faster and more reliable access to mission-critical engineering drawings, 3D illustrations, and designs Results  Faster access to mission-critical engineering diagrams, drawings, and 3D illustrations  Improved collaboration among cross-functional teams and external suppliers  Enhanced workflow management and business productivity  Achieved significant savings in printing and shipping costs “The inherent 3D design viewing capabilities of Acrobat 3D software have enhanced the quality of engineering designs and information sharing among production and R&D team members. Collaboration among cross-functional teams across the country has improved immensely, resulting in greater efficiencies in workflow processes and document management, and enhanced business productivity.” Richard Gomez, General Manager

33. ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.33 ® Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.