1. Indonesia’s Digital Creative Profile & Opportunities
Indra Purnama
Bandung Digital Valley
Bilpen Nainggolan
PT. Telekomunikasi Indonesia

2. Market Profile

3. Indonesia’s Key Figures
the size
Internet Users in SEA
Indonesia’s Key Figures
Source: TechinAsia, November 2013
More than half of Indonesia’s Internet Users are younger than 20 years old

4. the growth driver
20% Y-Y Growth
30% Penetration

5. Source: www.emarketer.com & IDC Indonesia
mobile internet
Source: & IDC Indonesia

6. mobile behavior Where to Access Mobile (%) Media Consumption
(Minutes / Day)
Activities (%)
Source: inMobi

7. digital [un]divide Geographic
Promising market is now shifting to eastern region
Demographic
Low-End users could spent up to 30% of their salary for mobile services

8. e-commerce market
Buyer (Million)
Trx (US$ Billion)
70% of Indonesian online users intend to make an online purchase
Source: eMarketer,March 2013

9. ecosystem & key players

10. startup communities

11. industry’s associations
game
telematics
e-commerce
software
content
animation
digital creative

12. ICT incubators
Corporation
Venture Capital
University
Government
i2TY

13. venture capitals

14. enterprise initiatives
Telco Operator
Mobile Operator
Mobile Operator
Bank
Consumer Corporation

15. opportunities

16. Payment Method for e-commerce
#1: Payment Solution
Payment Method for e-commerce
in Million
Source: Indonesia Credit Card Association, 2013, VelaAsia

17. in search of Indonesian Paypal
Bank
Payment Gateway
Telco Operator

18. #2: Solution for Low-End Users
The only touch point is Mobile Phone Feature-phone optimized apps

19. #3: software as a service
SAAS is now only feasible to SME
40 Million SMEs in Indonesia
Represents 99% of all companies
Retail sales US$ 134 Billion

20. #4: [vertical] e-commerce
E-commerce market size will be US$ 4.5 Billion in 2016
No dominant player yet
Vertical e-commerce is believed to have a good opportunity in Indonesia.

21. regulations

22. related regulations Law of The Republic of Indonesia No. 11 / 2008
Electronic Information & Transaction
Government Regulation No. 82
Implementation of Electronic System & Transaction
Draft Government Regulation – Electronic Commerce Ministry of Trade
Draft Government Regulation – Foreign Investment – Ministry of Trade
Government Regulation No.82
Signed by President October 2012
Certification
Data centre > to protect from cyber crime
Domain .id > to protect from cyber crime
Public service?
Foreign Investment
Still a proposal by Secretary General of Ministry of Trade
If approved, online retail must be fully owned by Indonesian citizenship or Foreign must open a 2,000 square meters store/warehouse.
BKPM has closed application from foreign investors

23. Thank You Indra Purnama indra@mikti.org Bilpen Nainggolan