2. Location Hub of Northern Finland and the gateway to the Arctic areas Capital of Northern Scandinavia Located midway between Asia and North America Excellent global and local connections 65°01‘N, 25°28’E

3. The city

4. Oulu is the biggest urban centre in Northern Scandinavia 250,000 citizens in the Oulu region Moderate cost of living – 50% lower than Helsinki’s real estate prices* Active and rapidly developing city centre with new underground parking premises in 2015 *www.etuovi.com Urban centre The city

5. Surrounded by nature

6. The miracle of Oulu ICT The ICT success story begun in the 1970s Nowadays OuluCard, UBI screens and OmaOulu services facilitate the lives of local citizens The widespread panOULU network provides a free Wi-Fi connection The city

7. Easy access to Oulu Second busiest airport in Finland with one million passengers per year* Helsinki and Stockholm within an hour by plane Main international roads and railways run via Oulu Excellent public transport network Congestion-free urban area *Finavia, statistics, 2012 The city

8. Cycling all year round

9. Nominated the world’s best winter cycling city in 2013* The most active cycling city in Finland 600 km of cycle paths kept in top condition to enable winter cycling 20% of commuting done on bikes *Navico Ltd The city

10. Oulu People

11. Young at heart

12. Median age 34 years Versatile service structure for all demographics Warm-hearted and open-minded urban community Oulu people

13. Charged with brainpower Highly educated citizens – 33% with a university degree A city of 40,000 students* Intensive collaboration between companies, the public sector and further education institutes Efficient and scalable value chain in all business areas and environments *both secondary and higher level combined Oulu people

14. Creativity makes Oulu interesting Oulu is the home of air guitar and a versatile cultural life - workshops, art, music and sports clubs International childrens’ theatre and film festival Creativity beyond art – multidisciplinary innovations Oulu people

15. Full of Talent

16. Experts with vision Oulu has the willpower and confidence for future growth Collaboration and networking is in Oulu’s DNA, from politicians to professionals The sharing of new knowledge and experience between different industries creates novel value-adding solutions - e.g. connected health, cleantech and printed intelligence Full of Talent

17. World class experience Oulu has many international success stories - 2 billion people use mobile network technologies developed in Oulu* - Most intelligent city in Europe in 2012, ICF Top7 2013** - Impressive ICT track record since the 1980s Leading-edge research in key industries *60% of the global network technologies originate from Oulu ** Intelligent Community Forum, NY Full of Talent

18. ICT track record Full of Talent

19. University of Oulu

20. Exceptionally wide scientific base Internationally networked scientific university with six faculties - Collaboration agreements with 60 foreign universities - Erasmus Network: some 520 contracts and around 350 partner universities Results throught multidisciplinary research in 70 fields of science Full of Talent

21. Oulu University of Applied Sciences More than 30 study programs Theory and practice in balance Active research both internationally and regionally Close cooperation with regional business life Full of Talent

22. Oulu Vocational College OSAO One of the biggest vocational schools in Finland 11 units, seven industries Basic education for future experts and professionals Full of Talent

23. Business and research networks

24. Pioneer of public – private partnership Oulu has shown the way in developing cooperation between education and research institutes, companies and the public sector Oulu’s ICT success was built on this cooperation in the 1980s The first asymmetric public-private venture capital fund, Northern Startup Fund, was founded in 2012* *managed by Butterfly Ventures Business and research networks

25. Oulu Innovation Alliance (OIA) Strategic alliance between the City of Oulu, the University of Oulu, Oulu University of Applied Sciences, VTT Technical Research Centre of Finland and Technopolis A globally unique cooperation structure Partners committed to focusing on innovation areas, investing in infrastructures and developing mechanisms for joint use Business and research networks

26. Research Centers

27. National Excellence Program BusinessOulu implements a national excellence programme in the Oulu Region Supports innovation hubs that are internationally desirable partners Helps companies gain competitive edge Results: new companies, new business, growth companies, new business models and new services Business and research networks

28. International recognition

29. The smartest in Europe in 2012 Oulu – ranked in the top 7 in the Intelligent Community Awards in 2012 and 2013 Oulu was the only European city in the ICF top 7 Facts that make Oulu smart: - public-private partnership - panOulu free Wi-Fi - extensive public services structure for all demographics - citizen participation and creative culture life International recognition

30. Global hotbed for intelligence 7 Best New Cities For Startups, Fortune Magazine, 19.9.2012 15 Surprising Global Technology Cities, CNBC Tech Edge, 10.10.2012 Local ICT companies rated on the "Fast 50" lists by Business Week, Red Herring and Deloitte International recognition

31. Oulu in 2025

32. International actor Creating New Tech – the new wave of ICT Reconstructing sustainable and eco-efficient living Leading the way in better health services Major business fields over the next decade: mining, connected health, energy and smart living Oulu in 2025

33. Foresight for new business areas New Tech from Oulu – the different applications of ICT Connected Health – the future hospital on the OuluHealth Campus Oulu Mining School – catering for the needs of a growth industry Oulu in 2025

34. Spirit of the New North Investments worth over €300 million are realised in completed projects in the city centre By 2025 the estimated investments in Northern Finland are €26 billion By the 2020s, €227 billion will be invested in the Nordic and Barents Region as a whole* *Lapland´s Chamber of Commerce Oulu in 2025

35. Capital of Northern Scandinavia

36. The Oulu brand Largest population center in Northern Scandinavia An appealing and internationally recognized city The most important commercial, logistics and cultural centre in Northern Scandinavia Capital of Northern Scandinavia

37. 100 Acts. From Oulu A good reputation stems from solid acts An act can be big or small, but it has to be concrete and from Oulu The 100 acts together develop the Oulu region into a better place to live, work and study Learn more: 100tekoa.oulu.com/en Capital of Northern Scandinavia

38. Thank you and Welcome to Oulu