1. Presentation Pitch Template Rukn.me

2.  Please use this presentation as a template for your startup. You can modify the template if you wish.  Please avoid adding extra slides.  Use graphs, illustrations, logos, pictures as much as possible – don’t rely purely on writing.  Use your own formatting – don’t use ours! Basic Advice

3.  Offer complete contact info & a tagline if you’ve got it. Cover Slide

4. Market Problem  Without yet getting into your product or service, describe the nature of the issue you address and its relation to the ICT market.  Emphasize the pain level and the inability of existing solutions to satisfy the need.  What is your market opportunity & what is its size?  Have you conducted any market research? Elaborate (research methods used, tools used, results).  How established or new is the market (any data based on your market research)?

5. Product / Solution  Describe your ICT product or service.  How does it solve your customer’s problem/issue in the ICT market?  What is unique about your ICT product/service?  What are the benefits that address the market problem/issue you just described (your solution)? 5

6. Mission & Vision Select a clear mission statement that is achievable, but not yet achieved. What is your vision & specifically where do you want to be in the future?

7. Target Customer  Who are your existing customers?  Who is your target customer?  What defines an ‘ideal’ customer prospect?  Use specific customer examples where possible. 7

8. Competition  Who is your existing & likely competition?  Who is adjacent to you in the market that could enter your market and compete or could be co-opted partner?  What are their strengths/weaknesses?  Be sure to anticipate competitive responses and never deny that you have competitors no matter how unique you think you are. 8

9. Management Team Introduce the team: Who is your management team? What is their experience? 9

10. Revenue Model/Business Model  What is your revenue model?  How will you make money?  What is required to become profitable?  Do you have any partnerships? 10

11. Status  What stage of development are you at?  What is your stage of development? Technology/product? Team? Historic financials/revenue?  What has been the progress to date (make reality and future clear)?  What are your future milestones?  Show off early customer or distribution progress: numbers, logos, testimonials

12.  Brad Feld, Mobius Venture Capital  The Torturous World of Powerpoint The Torturous World of Powerpoint http://www.feld.com/blog/archives/2004/06/the_torturous_w.html  “The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.”  David Cowan, Bessemer Venture Partners  How Not to Write a Business Plan How Not to Write a Business Plan http://whohastimeforthis.blogspot.com/2005/11/how-to-not-write- business-plan.html  “Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.”  Guy Kawasaki, Garage Technology Ventures  The 10/20/30 Rule of Powerpoint The 10/20/30 Rule of Powerpoint http://blog.guykawasaki.com/2005/12/the_102030_rule.html  “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” Appendix 1 – Extra reading