1. Smart Internet Technology Cooperative Research Centre (CRC): Process Mapping & Value Chain Alex Burns & Peter Bruges Process Mapping Thursday 9 August 2006

2. Dated 9 August 2006Process MappingSlide 2 CRC Value Proposition To provide high-value Internet-based technologies, solutions, services and research for CRC Partners which are internationally competitive and provide value creation CRC Value Chain Activities a) Primary Activities: Program, conduct and deliver research and market intelligence for commercialisation and CRC Partner value creation b) Support activities: Administrative, organisational and operational support to achieve the Primary Activities in a timely, accurate and relevant manner Process and Value Chain Relationship CRC has developed specific processes for the Primary Activities in the Value Chain, and is undertaking process redesign in CRC R&D & Market Intelligence Importance to Understand CRC Value Chain The Cooperative Research Centre (CRC) value chain model faces new challenges: globalisation, ‘open’ research models, web services, disruptive & user-led innovation Smart Internet CRC Value Chain

3. Dated 9 August 2006Process MappingSlide 3 Value Proposition & Value Chain of Smart Internet Technology CRC CRC R&D & Market Intelligence Program & Project Management Mission Statement: “To capitalise the outcomes of world class Internet research and development for Australia” (innovative R&D for CRC Partners & Australian public). R&D Audit & IP Protection Marketing & Strategic Communications HR Management of Staff & University Researchers Financial & Portfolio Management Primary Activities Secondary Activities Back-end Admin & Operations Management Commercialisation Governance, Quality Assurance & Risk Management Change Management, IS Planning & Technology Assessment CRC Partner Innovation & Value Creation

4. Dated 9 August 2006Process MappingSlide 4 IS/IT Applications Used In Smart Internet Technology CRC R&D Outcomes of the Primary Activities: ICE: Immersive Communications Environment for Massively Multi-Player Online Games & collaborative groupware Enikos: MPEG-21 next-generation multimedia applications PRM: Privacy Rights Management & cryptography 3MC: Architecture & applications for “smart home” environment CRC R&D & Market Intelligence Program & Project Management R&D Audit & IP Protection Primary Activities Commercialisation CRC Partner Innovation & Value Creation MS Office & Project, ERP, Distributed Decision Support Endnote, Text Mining, Argument Mapping, RSS Enterprise Blogs & Wikis, Web 2.0 Social Software Patent Tracking, Digital Archiving