1. Mass Media The History of Media in Politics BREAKING NEWS: The crawl at the bottom of the 24-hour news channels was born on 9/11

2. What percentage of Americans….. Are black? Are white? Are American Indian? Are Asian? Are of Hispanic/Latino origin? Were born in a foreign country? Speak a language other than English at home? Graduated from high school? Graduated with a BA/BS or higher? Live below the poverty line?

3. Yellow Journalism- 1890s Newspaper battle between Pulitzer and Hearst “You provide the pictures, I’ll Provide the war.”

4. FDR’s Fireside Chats- 1930s

5. Checkers Speech September 23, 1952 How television and A black and white spotted Dog saved Nixon’s career “And I don’t care what they say, we’re going to keep him.”

6. Nixon-Kennedy Debates 1960 First ever Televised debates People who listened on radio thought Nixon won but people on TV thought Kennedy won.

7. LBJ

9. The Great Communicator(s)

10. The Amazing Shrinking Soundbite

11. “If you spin….. you will win” Spin Doctors Spin Alley Can you spin it? “Why does a dog wag -Is the dog public opinion, its tail? Because a dog is and the tail the media? smarter than its tail. If the - Is the dog the media,and tail was smarter, the tail the tail campaign managers? would wag the dog.” - Is the dog the people and the tail the government?

12. White House Press Secretary Ari Fleischer, Scott McClellan, Tony Snow, Dana Perino, Robert Gibbs, Jay Carney “Outer Orbit”

13. White House Press Conferences? “We’ve secretly Replaced the White House Press Corps with actual Reporters.” To have a good career as a reporter Do you have to drink the Kool- Aid? Heroic Secret Service Agent Takes question intended for Bush.

15. Take Out the Trash Day Dump your smelly news on the day that people pay the least attention to the news Which is?

16. LEAKS

17. Media Conglomerates Concentrated ownership of the media Gannett owns USA Today and controls the biggest daily circulation in the nation + owns 100 additional papers Rupert Murdoch owns 124 radio stations, New York Post, Weekly Standard, FOX News, and Wall Street Journal

20. Regulates the content, nature, and existence of radio and television broadcasting. Need a license to broadcast Rules - Broadcast TV>Cable>Print Fines for violations Control the airways (digital cable switchover)

21. The Amazing Race NCIS The Big Bang Theory How I Met Your Mother Young and the Restless 60 Minute Person of Interest Conservatives Children Teens Men Liberals Adults “old people” women

22. Children Conservatives Teens Men Liberals Adults Women “Old people”

23. Essential Question: To what extent does the media influence your political views?

24. Propaganda Techniques and the Media Name-calling - use of derogatory language or words carrying a negative connotation; attempt to arouse prejudice Card-stacking - aka selective omission; only presenting information that is positive to an idea and omitting information contrary to it Plain Folks - views reflect those of the common person; working for benefit of common person; “one of you”

25. Transfer - transfer blame or bad feelings from one politician to another Glittering generalities - words that have different positive meaning for individual subjects, but linked to highly valued concepts; i.e. honor, glory, love of country, freedom Bandwagon - one side is the winning side; join in because others are doing so as well

26. testimonial - endorsements, in or out of context, attempting to connect a famous or respectable person with a product or item.

27. Follow Up: Which advertising techniques do you think are the most effective, and why? The least effective, and why?