1. The Relative Importance of Newspaper Media Particularly as it relates to Advertising

3. Read a Daily Printed Newspaper Yesterday 67.3 million 36% of U.S. Adults including 27 Million 18-49 Year Olds

4. 12.9 million 18-49 Year Olds Visited a Newspaper Web Site Yesterday 1.1 million 18-49 Year Olds Read a Newspaper e-Edition Yesterday 22.3 million 18-49 Year Olds Visited a Newspaper on Mobile Device in Past 30 Days

5. Used Newspaper Media 90.7 million 48% of U.S. Adults including 45.4 Million 18-49 Year Olds

6. Reaching 18-49 Year Olds THE OSCARS 16.4 million NEWSPAPERS 45.4 million 53Sunday

7. Reaching Mobile’s 18+ Year Olds WALA TV 59,600 viewers Press-Register 256,328 readers

8. But, you ask, how does newspaper market share stack up against other leaders in their industries?

9. Daily Newspaper Market Share36% Percent of U.S. Adults Who Read A Newspaper Yesterday 25% 1 8% 6 18% 4 22% 3 9% 5 23% 2 vs. Other Major Businesses 1) Drank past 7 days; 2) bank household uses; 3) used for lunch past 30 days; 4)shopped past 30 days; 5) Auto insurance provider; 6) used for breakfast past 30 days

10. The Size of the Newspaper Total Audience U.S. Adults Audience Number Percent Any Newspaper Media past 7 days (mobile past 30 days) 132,000,02970.1% Used MasterCard or VISA in past 3 months 130,922,49069.5% Always vote in presidential elections 130,361,14869.2% Visited Google in past 30 days 122,305,71065.0% Use Wireless/Cell Phone for Text messaging 118,766,93463.1% Total U.S. Adults 188,269,300100%

11. Newspaper Advertising Benefits Include: Newspapers are invited into the home – often for advertising information Broad reach – more than one third of adults weekdays, half on any Sunday Demographic targeting based on reader interest Geographic targeting - zoned or full run advertising Immediacy – advertising carries timeliness of daily news Demographically desirable audience – informed and upscale Short deadlines, turnaround time on ad production and placement Multiple platforms – in Print, Online, Mobile and Direct Mail Creative ad sizes and ad Positions Credible news source Reaches deal seekers with couponing, Daily Deals