1. COMM 3353: Communication Web Technologies I Chapter 5: News and Sports on the Web Chapter 5: News and Sports on the Web www.class.uh.edu/comm/classes/comm3353/ppt/_Pres5a.html

2. News and Sports on the Web  News on the Web  News Sources  Delivering News on the Web  History of News Delivery  News on the Web  News Sources  Delivering News on the Web  History of News Delivery

3. News on the Web  The WWW has opened the door to new methods of news distribution.  Web technology has paved the way for 24- Hour, personalized news reports delivered directly to PCs.  Web News bridges the “time-delivery” gap created by conventional printed news delivery.  The WWW has opened the door to new methods of news distribution.  Web technology has paved the way for 24- Hour, personalized news reports delivered directly to PCs.  Web News bridges the “time-delivery” gap created by conventional printed news delivery.

4. News on the Web, Continued…  Electronically delivered news has one fundamental advantage over printed media: It’s available NOW!  Newspapers, Magazines, and other classical print methods have production deadlines and schedules which are strictly enforced.  The Web almost negates that entire process through the idea of “Information-on-Demand.”  Ex. Weather.com vs. The Weather Channel  Local Forecast  Electronically delivered news has one fundamental advantage over printed media: It’s available NOW!  Newspapers, Magazines, and other classical print methods have production deadlines and schedules which are strictly enforced.  The Web almost negates that entire process through the idea of “Information-on-Demand.”  Ex. Weather.com vs. The Weather Channel  Local Forecast

5.  With Web and Push Technologies, we have immediate access to most of today’s news reporting agencies and their top stories.  Push Technology: Special online software that delivers Web Information, initiated on the Server side, rather than by the client (user).  With Web and Push Technologies, we have immediate access to most of today’s news reporting agencies and their top stories.  Push Technology: Special online software that delivers Web Information, initiated on the Server side, rather than by the client (user). News on the Web, Continued…

6. News Sources  Traditional Models of Mass Communication  A composite of:  Source / Sender  Medium / Channel  Receiver / Audience  Traditional Models of Mass Communication  A composite of:  Source / Sender  Medium / Channel  Receiver / Audience “Gatekeepers”“Receiver” “Sender”

7. News Sources, Continued...  When it comes to “Source,” The traditional model has been tainted by technology and, because of the Web, is no longer valid in today’s society.  Viewer perception of “Source” is vital to the credibility of a news story  News Anchor Phenomena  Story believability based on the “friend” principle.  But…the news agency itself is seen as distrustful.  When it comes to “Source,” The traditional model has been tainted by technology and, because of the Web, is no longer valid in today’s society.  Viewer perception of “Source” is vital to the credibility of a news story  News Anchor Phenomena  Story believability based on the “friend” principle.  But…the news agency itself is seen as distrustful.

8.  The Web is certainly no exception when it comes to believability...  In addition to the “News Editor” who typically manages site content, the Web offers three additional news sources:  Technology  The Individual  Other users  The Web is certainly no exception when it comes to believability...  In addition to the “News Editor” who typically manages site content, the Web offers three additional news sources:  Technology  The Individual  Other users News Sources, Continued...

9.  Definition of typical Web sources:  Technology: increased choices, interactivity, and advanced features which can be viewed as a source of news.  Individuals: receivers of news sources who, in turn, pass that news on to other people become unintentional sources.  Other Users: receiving news from other users can sometimes appear more credible than that which is received through the normal channels.  Definition of typical Web sources:  Technology: increased choices, interactivity, and advanced features which can be viewed as a source of news.  Individuals: receivers of news sources who, in turn, pass that news on to other people become unintentional sources.  Other Users: receiving news from other users can sometimes appear more credible than that which is received through the normal channels. News Sources, Continued...

10.  Using the Web as an avenue for news distribution has been in existence since the Internet’s inception.  Editors and publishers have promoted the Web’s use for mass media since it’s beginning.  Most have been in support of quick, technological advancement  Some have been hesitant, fearing subscription loss of conventional, printed and broadcast news.  Using the Web as an avenue for news distribution has been in existence since the Internet’s inception.  Editors and publishers have promoted the Web’s use for mass media since it’s beginning.  Most have been in support of quick, technological advancement  Some have been hesitant, fearing subscription loss of conventional, printed and broadcast news. Delivering News on the Web

11. Delivering News on the Web, Continued…  Most agree that Web media sources should supplement and not replace conventional media sources.  The biggest driving force behind Web News expansion is the advantage of a global market.  Most agree that Web media sources should supplement and not replace conventional media sources.  The biggest driving force behind Web News expansion is the advantage of a global market.

12.  Advantages of Online Delivery  Time  It’s just quicker...  Space  volumes and volumes of news articles and digital stories can be stored in the amount of space taken up by just one printed newspaper.  Advantages of Online Delivery  Time  It’s just quicker...  Space  volumes and volumes of news articles and digital stories can be stored in the amount of space taken up by just one printed newspaper. Delivering News on the Web, Continued…

13.  Advantages of Online Delivery, Cont.  Cost  You don’t need a printing press, chemicals, or storage space for online data  Efficiency  Stories can be summarized and linked to the “full” version, allowing a reader to skim the headlines without turning pages.  Advantages of Online Delivery, Cont.  Cost  You don’t need a printing press, chemicals, or storage space for online data  Efficiency  Stories can be summarized and linked to the “full” version, allowing a reader to skim the headlines without turning pages. Delivering News on the Web, Continued…

14.  Advantages of Online Delivery, Cont.  The Web is a global venue for local news.  Information can be retrieved anywhere  The Web offers expatriates and others hometown news no matter where in the world they are living.  Late-breaking news can be added to the web almost instantaneously.  Advantages of Online Delivery, Cont.  The Web is a global venue for local news.  Information can be retrieved anywhere  The Web offers expatriates and others hometown news no matter where in the world they are living.  Late-breaking news can be added to the web almost instantaneously. Delivering News on the Web, Continued…

15.  Disadvantages of Online Delivery  Lacks convenience in some cases  On the beach  Lacks pleasantness associated with traditional, conventional news sources  Sitting back in the living room reading the daily paper or watching the TV.  Lacks portability (newspaper, magazines)  Disadvantages of Online Delivery  Lacks convenience in some cases  On the beach  Lacks pleasantness associated with traditional, conventional news sources  Sitting back in the living room reading the daily paper or watching the TV.  Lacks portability (newspaper, magazines) Delivering News on the Web, Continued…

16.  Disadvantages of Online Delivery, Cont.  Web content is considered by many to be “repurposed” news  Originating in newsprint or broadcast and recreated for the Web  Writing styles for Web news differ from that of broadcast or printed news.  Some find it difficult to traverse the different styles.  Disadvantages of Online Delivery, Cont.  Web content is considered by many to be “repurposed” news  Originating in newsprint or broadcast and recreated for the Web  Writing styles for Web news differ from that of broadcast or printed news.  Some find it difficult to traverse the different styles. Delivering News on the Web, Continued…

17.  From Newspapers to Netpapers  In the Beginning...  The oldest and worst possible method of disseminating news: Word of mouth  Chinese Block Printing  First mass print reproduction  Gutenberg’s Printing Press (1455)  200 copies of a 42-line Bible  Led to growth and expansion of printed text and led the way to the Newspaper.  From Newspapers to Netpapers  In the Beginning...  The oldest and worst possible method of disseminating news: Word of mouth  Chinese Block Printing  First mass print reproduction  Gutenberg’s Printing Press (1455)  200 copies of a 42-line Bible  Led to growth and expansion of printed text and led the way to the Newspaper. History of News Delivery

18. History of News Delivery, Continued…  From Newspapers to Netpapers, Cont.  The Penny Press (1800s)  Cost a penny  Single-most cause for expanded readership  More daily newspapers existed at the open of the 1900s than exist now at the close.  Searching for Accuracy (mid 1900s)  Readership more cautious about credibility  Led to formal training in journalism  From Newspapers to Netpapers, Cont.  The Penny Press (1800s)  Cost a penny  Single-most cause for expanded readership  More daily newspapers existed at the open of the 1900s than exist now at the close.  Searching for Accuracy (mid 1900s)  Readership more cautious about credibility  Led to formal training in journalism

19.  From Newspapers to Netpapers, Cont.  Today’s Paper  Considered reliable  Provides in-depth coverage  Visually stimulating and comfortable  But...  Increasing costs  Technological Advances  Number of Papers dropped from approx. 2600 in 1920 to approx. 1500 today.  From Newspapers to Netpapers, Cont.  Today’s Paper  Considered reliable  Provides in-depth coverage  Visually stimulating and comfortable  But...  Increasing costs  Technological Advances  Number of Papers dropped from approx. 2600 in 1920 to approx. 1500 today. History of News Delivery, Continued…

20.  Netpapers  Some recent statistics:  40 to 60 percent of all major newspapers now have a web presence.  Up 400 percent from 1995  Many people envision a time when ALL newsprint will be delivered electronically.  In addition to delivering news, Netpapers serve as promotional vehicles for the newspaper itself.  A modern site improves the Newspaper’s image.  Netpapers  Some recent statistics:  40 to 60 percent of all major newspapers now have a web presence.  Up 400 percent from 1995  Many people envision a time when ALL newsprint will be delivered electronically.  In addition to delivering news, Netpapers serve as promotional vehicles for the newspaper itself.  A modern site improves the Newspaper’s image. History of News Delivery, Continued…

21.  Fee-For-Service Netpapers  Charging the consumer (user) for access to articles and information.  Readers are not willing to pay for general news but are willing to pay for premium information.  Business and Analysis Netpapers are commonly accessed as fee-for-service  Fee-For-Service Netpapers  Charging the consumer (user) for access to articles and information.  Readers are not willing to pay for general news but are willing to pay for premium information.  Business and Analysis Netpapers are commonly accessed as fee-for-service History of News Delivery, Continued…

22.  Print Journalists in an Online World  Can be a complicated transition  Catchy phrases are being replaced by impressive graphics  Increase in computer literacy a must  Lack of monetary and human resources in the field (24/7).  More than half of Netpaper material is from the wire, versus 10 percent in local newspapers.  Print Journalists in an Online World  Can be a complicated transition  Catchy phrases are being replaced by impressive graphics  Increase in computer literacy a must  Lack of monetary and human resources in the field (24/7).  More than half of Netpaper material is from the wire, versus 10 percent in local newspapers. History of News Delivery, Continued…

23.  Printed to Online News Magazines  “News Magazine” (1923, Henry Luce)  Time  Publish in-depth reports on news items  Provide many different points of view  Research lasting and political effects and fallout of a particular event  Like Newspapers, Magazines are searching for innovative ways to promote themselves on the Web.  Printed to Online News Magazines  “News Magazine” (1923, Henry Luce)  Time  Publish in-depth reports on news items  Provide many different points of view  Research lasting and political effects and fallout of a particular event  Like Newspapers, Magazines are searching for innovative ways to promote themselves on the Web. History of News Delivery, Continued…

24.  Over-the-Air to Net Radio  Radio was unregulated until 1927  FM Radio accounts for 75 - 80 percent of all listeners, while AM Radio assumes the rest.  Web radio allows programmers to circumvent high costs, licensing, and regulation  Web Radio is considered by most to be “Radio of the Future.”  Over-the-Air to Net Radio  Radio was unregulated until 1927  FM Radio accounts for 75 - 80 percent of all listeners, while AM Radio assumes the rest.  Web radio allows programmers to circumvent high costs, licensing, and regulation  Web Radio is considered by most to be “Radio of the Future.” History of News Delivery, Continued…

25. The Internet and the World Wide Web End Chapter 5, Part I.