1. Juan Estrada-Valle, COP Denalda Kuzumi, MIS Manager Albania’s Market Information System

2. Outline Overview The process of Information Flow through SITA SITA products Upcoming products Challenges of MIS implementation in a national context –Reliability and sustainability

3. SITA Concept Challenges Early development The fully grown creature

4. The Process of Information flow through SITA 1 Data C. at markets Uniform Platform Conditional Formatting to stimulate investigation predefined Process 1,320 data points/ market Total of 5,280 data points I-Data collection Automatic Data Entry Automatic Elaboration Data extracts for dif. purposes: Daily Report, Website, TV and other Predefined Process Possibility to correct errors. II-Data elaboration Email distribution Website publication Several TV platforms KASH Newspaper Link to SMS Platform Price Delivery via SMS. Market Information Boards. III- Data disemination

5. Products The database –22 products covered 7 tree fruits and 15 vegetables –Availability of Daily Wholesale prices –Availability of Daily Retail prices –Price differentiation on variety, size, market and origin (imported/domestic) –Price series available with different criteria's from February 1 st till today –4 markets covered: Lushnja, Korca, Tirana, Fier Daily email report – Wholesale and retail prices Weekly email report – Wholesale and retail prices Daily Prices for TV programs – in specific format Monthly analysis and trends Articles and other forms designed for print

6. Distribution Platform Prices via SMS 6 Market information boards in main Wholesale Markets Other channels: partners and regional offices KASH Newspaper Platform with Market Information Issues such as prices trends, agribusiness related articles, price forecasts Greenmarket Website with a component dedicated to the SITA products such as daily price information and other products. www.greenmarket.alwww.greenmarket.al Daily news aired by two TV Channels: Top News and SCAN

7. Upcoming Activities System for collection of trade volumes in the WS Markets. –Pilot project – Tirana Market, 3 other markets to follow Market intelligence –Contacts (lists of importers, traders, producers) –Trade leads and opportunities –Linking producers with traders –Ongoing work: traders survey Enhancing SITA USAGE –Training of Traders in the Wholesale Markets –Training of Farmers –Cooperation with other projects to cover remote areas Improvement of the distribution platform –Introduction of a tabular and graph interactive time-series on the GM website –Customized forms to be used for agricultural news on TV –Other innovative solutions for trade facilitation

8. SITA Products’ Distribution: Examples

10. Challenges Expected –Reliability R = f (timeliness, data validity and sustainability) –Sustainability… Specific for Albania –Slow transition to the market economy –Poor understanding of market forces –Risk averse behavior