1. 1 Corporate Communication

2. 2 Identity VisionLogos

3. 3 Communication Channels Written –Letters –Advertisements –Billboards Speaking –Advertisements –Corporate meetings

4. 4 Advertising TelevisionRadioMagazinesInternetBillboards

5. 5 Memorable Advertisements The Geico Insurance Lizard and cavemen Kellogg’s Tony the Tiger and Frosted Flakes Citibank Identity Theft AFLAC Duck Verizon Can you hear me now? commercials

6. 6 Media Relations Where is media focus? Responding to media –Cultivate relationships –Be cognizant of deadlines Can a media department manage the interview? –Try to find something out about the reporter –View/read a couple of latest stories –Anticipate what questions might be asked –Be able to succinctly state facts of your story

7. 7 Image Insurance Positive image Support of community activities Active public relations

8. 8 Employee Communication Purpose –Vision –Branding Newsletters/MagazinesIntranetHandbooks Employee related issues

9. 9 Investor Relations Objectives Annual report Proxies Investment portfolios Brochures/pamphlets

10. 10 Crisis Communication Pre-crisis preparation Stages of Crisis Crisis Communication

11. 11 Crisis Communication Stages of Crisis –Prodromal (warning) stage –Acute –Chronic –Resolution

12. 12 Crisis Communication Pre-crisis preparation –Vigilance –Preparation –Crisis management teams

13. 13 Crisis Communication No comment Incorrect information Designated spokespersons

14. 14 References Paul A. Argenti, Corporate Communications, (Mcgraw-Hill Companies, Inc., New York) Michael Z. Hackman and Craig E. Johnson, Leadership, (Waveland Press, Illinois) pp.234-244