1. Indicator 1.01 (4%) – Investigate typefaces and fonts.
Essential Standard 1.00 (23%) –
Understand desktop publishing (B2).
Indicator 1.01 (4%) – Investigate typefaces and fonts.

2. Multimedia & Webpage Design
Typography
Multimedia & Webpage Design

3. Useful Websites 1.01 http://new.typographica.org/

4. Desktop Publishing
Involves using a desktop computer and publishing software to create documents for publication.
Some examples of Desktop publications include:
Flyers
Newsletters
Magazine and Newspaper Articles
Advertisements
Proposals
Brochures
Business Correspondence
Letterhead
Business cards
Envelopes

5. The Target Audience
Publications are created to convey a message to the intended audience, called the target audience.
The target audience will determine the:
Language used.
Typefaces used.
Colors used.
Graphics used.

6. Typography
Many publications will contain a large amount of text to deliver the message.
It is important to understand a few basic guidelines for working with text and typography.
Typography refers to the design of the characters and the way they are presented on the page.

7. Typefaces, Fonts, and Font Families
A typeface is the basic design of a character.
Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols.
Example:
Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Click here for more examples of typefaces.
URL:

8. Typeface Categories
Typefaces can be divided into four main categories.
Serif
Sans Serif
Script
Decorative/Ornamental

9. Serif Typefaces
Have attributes or strokes at the tips of the letters called serifs.
Examples:
 Bodoni  Courier
 Goudy  Times New Roman
Used for body text in printed publications.
 Business correspondence  Book text
Magazine article text  Newspaper text
Newsletter text
Recommended sizes for body text are 10 to 12 points. k

10. Serif Typefaces

11. Sans Serif Typefaces
There are no attributes (serifs) at the tips of the letters.
Examples:
Arial  Gill Sans
Berlin Sans  Verdana
Used for very large or very small text and for digital display.
Webpages  On-screen display
Headings  Tables
Captions  Headlines k

12. Serif vs Sans Serif Typefaces
The ends of each character do not have attributes (serifs)

13. Need To Know
Serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material.
However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.

14. Decorative/Ornamental Typefaces
Designed strictly to catch the eye
Should be used sparingly.
Can be hard to read.
Examples
Chiller  Broadway
Webdings  engravers MT
Used for decoration.
Headlines on flyers or advertisements.
Webdings can be used for symbols in logos.

15. Script Typefaces French Script
Appear to have been written by hand with a calligraphy pen or brush
Should never be used to key in all caps.
Example
French Script
Uses
Formal Invitations
Place cards
Poetry
Announcements

16. Fonts
It’s easier to understand fonts if you begin with the original definition of a font.
Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type.
Each character was a separate block of metal.
The letters were “set” on the layout to form the text.
Each typeface had a complete set of metal characters for each size, weight, etc.
Click here for an image on Wikipedia
Just for fun: Try to read what it says and figure out the meaning.

17. Fonts Continued
Each different size or weight required a completely separate set of metal characters.
Each metal set of characters was kept in its own drawer and was called a type font.
So a font is the specific size, weight and style applied to a typeface.
Examples: Arial, bold, 12 point
Arial, italic, 14 point
Arial, 10 point

18. Font Style
The font style refers to the slant, weight and special effects applied to the text.
Examples:
Bold
Italic
Underline
Shadow
Outline
Small Caps

19. Font Families
A font family is the different sizes, weights and variations of a typeface.
Examples: Arial
Arial Black
Arial Narrow
Arial Rounded MT Bold

20. Rules for Journal Entries
Must be in INK!
Top Right of Every Page
Name
Date
First line should be activity title – always include the number.
Write ALL information (questions and labels)
May write on back of page.
Always number as indicated

21. Activity 1.01 Typography Graphic Organizer (Journal)
May use the 1.01 Typography PowerPoint.
For more examples of Typography, visit the website
Questions on slides that follow:

22. 1.01 Typography Graphic Organizer
Write questions and answers. Number accordingly.
What is a typeface?
What is a font?
What is a font style?
What is a font family?

23. 1.01 Typography Graphic Organizer
Four Typeface Categories
5. Serif Characteristics:
Serif Examples:
Serif Uses:

24. 1.01 Typography Graphic Organizer
Four Typeface Categories
8. Sans Serif Characteristics: 9. Sans Serif Examples: 10. Sans Serif Uses:

25. 1.01 Typography Graphic Organizer
Four Typeface Categories
11. Decorative/Ornamental Characteristics: 12. Decorative/Ornamental Examples: 13. Decorative/Ornamental Uses:

26. 1.01 Typography Graphic Organizer
Four Typeface Categories
14. Script Characteristics: 15. Script Examples: 16. Script Uses:

27. Activity 1.01 It’s All in the Category (Journal)
Classify each typeface according to the typeface category to which it belongs.
May use the Internet and the 1.01 Typography PowerPoint for help.

28. 1.01 It’s All in the Category
Typeface
Category 1.
Cambria 2.
Arial 3.
French Script NT 4.
Baskerville Old Face 5.
Verdana 6.
Broadway 7.
Webdings 8.
Chiller 9.
Lucida handwriting
10.
Century Schoolbook
Note TO Teacher CHECK ON SCHOOL COMPUTER

29. Activity 1.01 Typeface Categories and Their Uses (Journal)
Complete the activity by selecting the appropriate typeface category for each task.
May need to refer to your notes from the 1.01 Typography Graphic Organizer.

30. 1.01 Typeface Categories and Their Uses
Jessica is writing a book detailing how to open a new business. The book will be distributed in hard copy format at retail stores across the United States. Which typeface would be appropriate for her to use for the body text? Typeface Name – Example: Times New Romans Typeface Category – Example: Serif

31. 1.01 Typeface Categories and Their Uses
1. Jason is creating invitations to his graduation to mail to his family members. Which typeface would be appropriate for him to use for the text? 1A: Typeface Name – Example: 1B: Typeface Category – Example:

32. 1.01 Typeface Categories and Their Uses
2. Jimmy is creating a website for his FBLA chapter. Which typeface would be appropriate for the bulk of the text in the body of the webpage? 2A: Typeface Name – Example: 2B: Typeface Category – Example:

33. 1.01 Typeface Categories and Their Uses
3. Janet is creating a flyer advertising her company’s Halloween party. Which typeface would be appropriate for the heading of the flyer? 3A: Typeface Name – Example: 3B: Typeface Category – Example:

34. 1.01 Typeface Categories and Their Uses
Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the body text in the articles of the newsletter?
4A. Typeface Name – Example:
4B. Typeface Category – Example:

35. 1.01 Typeface Categories and Their Uses
Jeannette is creating a flyer advertising her FBLA chapter’s car wash fundraiser. Which typeface would be appropriate for her to use for the heading of the flyer?
5A: Typeface Name – Example:
5B: Typeface Category – Example:

36. 1.01 Typeface Categories and Their Uses
Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the headings of the articles?
6A: Typeface Name – Example:
6B: Typeface Category – Example:

37. 1.01 Typeface Categories and Their Uses
Janice is creating invitations to her school’s prom to give to the seniors. Which typeface would be appropriate for her to use for the text in the invitation?
7A: Typeface Name – Example:
7B: Typeface Category – Example:

38. 1.01 Typeface Categories and Their Uses
Jean is creating an advertisement to run in various magazines advertising her store. Which typeface would be appropriate for her to use for the heading on the advertisement?
8A: Typeface Name – Example:
8B: Typeface Category – Example:

39. 1.01 Typeface Categories and Their Uses
John is writing an article that will be printed in a magazine. Which typeface would be appropriate for him to use for the body text of the article?
9A: Typeface Name – Example:
9B: Typeface Category – Example:

40. 1.01 Typeface Categories and Their Uses
10. James is placing a caption beneath an image in his FBLA chapter’s scrapbook. Which typeface would be appropriate for him to use for the caption? 10A: Typeface Name – Example: 10B: Typeface Category – Example:

41. Typeface Spacing
Monospace
Proportional
Leading
Kerning
Tracking

42. Monospaced Typefaces
Each letter takes up the same amount of space regardless of the letter size.
Advantages
Easier to see thin punctuation marks.
Similar characters look more different.
If limited to a certain number of characters per line, each line will look alike.
Used often in computer programming and biology
Courier is monospaced

43. Proportional Typefaces
The amount of space each character takes up is adjusted to the width of that character.
Therefore, an i is not as wide as an m and receives less space.
Advantages
Does not take up as much space as monospaced typefaces.
Easier to read.
Used in most documents and publications.
Times New Roman is proportional

44. Proportional vs. Monospace

45. Leading The vertical spacing between lines of text.
Pronounced “led-ding.”
In most software programs, it is referred to as line spacing.
In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text.
Teacher note: A good website to investigate for more information for yourself or for your students:

46. Leading Continued
If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read.
Used to:
Slightly increase or decrease the length of a column of text so that it is even with an adjacent column.
To make a block of text fit in a space that is larger or smaller than the text block.

47. Leading Look in the nook to find the book that you borrowed to read.
Leading (vertical spacing between lines of text)

48. Kerning Horizontal spacing between pairs of letters
Used to add or subtract space between pairs of letters to create a more visually appealing and readable text.
BOOK – before kerning.
– after kerning the O’s.

49. Kerning
Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.

50. Tracking
Horizontal spacing between all of characters in a large block of text.
Makes a block of text seem more open or more dense.
Examples

51. Tracking Continued
Makes a block of text more open and airy or more dense.
Used to expand or contract a block of text for the purpose of aligning two columns.

52. Kerning, Leading, Tracking
LOOK in the nook to find the book that you borrowed to read.
Kerning (horizontal spacing between pairs of letters)
Leading (vertical spacing between lines of text)
Tracking (horizontal spacing between all characters in a large block of text.

53. Glossary Sites Check out these sites. List in Journal. Write comment.

54. Useful Sites www.identifont.com www.typeculture.com www.typographi.com
Check out these sites.
List in Journal.
Write comment.

55. Activity 1.01 Typeface Spacing Graphic Organizer (Journal)
May use 1.01 Typography PowerPoint to complete activity.

56. 1.01 Typeface Spacing Graphic Organizer
Monospace
1A. Definition:
2B. Advantages:
3C. Uses:

57. 1.01 Typeface Spacing Graphic Organizer
2. Proportional
2A. Definition:
2B. Advantages:
2C. Uses:

58. 1.01 Typeface Spacing Graphic Organizer
3. Leading
3A. Definition:
3B. Advantages:

59. 1.01 Typeface Spacing Graphic Organizer
4. Kerning
4A. Definition:
4B. Advantages:

60. 1.01 Typeface Spacing Graphic Organizer
5. Tracking
5A. Definition:
5B. Advantages:

61. Activity 1.01 Monospaced or Proportional activity (Journal)
Classify the fonts as
monospaced (M) or
proportional (P).

62. 1.01 Monospaced or Proportional Activity Review Info
Monospaced Fonts
 Each letter takes up the same amount of space
 Example: Courier New is monospaced
 Proportional Fonts
Each letter only gets the amount of space it needs.
 Example: Arial is a proportional typeface.

63. 1.01 Monospaced or Proportional Activity Review
Font
M or P? 1.
Is the Cambria typeface proportional or Monospaced? 2.
Is the Consolas typeface proportional or monospaced? 3.
Is the Century Gothic typeface proportional or monospaced? 4.
Is the OCR Extended typeface proportional or monospaced? 5.
Is the Lucida Bright typeface proportional or monospaced?

64. Demonstration
Leading
Kerning
Tracking

65. Activity
1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action activity are located in netdocs.
This activity requires you to practice and demonstrate typeface spacing by applying them to the FBLA Dress Code.

66. 1.01 Prototype Assessment
John is adding the main heading to the school newspaper which is printed and distributed once each month. Which font is MOST appropriate?
Sun Valley Daily News

67. 1.01 Prototype Assessment
John is keying an article for the FBLA magazine. He needs the text in column 2 to align vertically with the text in column 1. Which type effect will he use?
Kerning
Leading
Monospace
Proportional

68. 1.01 Prototype Assessment
Trey is keying the text for an article for his newsletter which he prints and distributes once a month. Which font most appropriate?
Sun Valley Daily News

69. 1.01 Activities - Journal 1.01 Typography Graphic Organizer
1.01 It’s All in the Category
1.01 Typeface Categories and Their Uses
1.01 Typeface Spacing Graphic Organizer
1.01 Monospaced or Proportional

70. 1.01 Activities - netdocs
1.01 FBLA Dress Code File & 1.01 Typeface Spacing in Action 70

71. 1.01 Activities - Review
1. Glossary Sites 2. Useful Sites 3. Prototype Assessment 1.01 71