1. Extending your reach !

2. Extending your reach… Delivering your message to millions of online users Online traffic Our online services deliver your message to millions of online users with four million page views per month. Users are accessing continually updated information on entertainment, sports, news, lifestyle, travel, health, special section, the daily classifieds, obits, Home Select and Show and Sell. Main Free Press server: www.lfpress.com London Free Press website servers: lfpress.com, lfpress.ca and canoe.ca Over 5 million page views per month and growing 20% monthly 81% on online readers are between the age of 18-49! 42% have an average household income of $60,000 plus 44% are exclusive online readers 60% log on at work Over 80,000 unique readers/day on the Home Page Source: NADbank 2004 - CANOE Web usage data 2005

3. Maximum Impact through Multi Media combining the power and reach of the newspaper and our Web site to achieve a results driven cost-effective multimedia advertising solution! utilizing our multiple medias to: assure a better return on advertising through a single multimedia program. expand the reach of newspaper advertising to a unique online audience. enhance the frequency of a newspaper campaign’s exposure by hundreds of thousands of impressions! London Free Press Print Readers lfpress.com Online Readers Over 226,000 readers / day Over 80,000 “unique” readers / day on the Home page Over 80,000 “unique” readers / day on the Home page Source: NADbank 2004 - CANOE Web usage data 2005

4. Super Banner - Print Program Limited # of banners based on 100,000 impressions per month for Print Advertisers Only! Banner position at top of all pages throughout site! Guaranteed 100,000 impressions per month! One Year Commitment! Must include at least two monthly print advertisements Banner ad will link to your print ad every week Further links to client’s website/ email located on print ad Changes to online advertisements every 2 weeks! Price: $199/week investment combined with a print and yearly contract = $8 per/M impressions

5. Super Banner -Online Only Program Banner position at top of all pages throughout site! Guaranteed 100,000 impressions per month! Further links to client’s website/ email located on print ad Changes online advertisements every 2 weeks Price: $450/week investment Minimum 1 month commitment = $18 per/M impressions Price: $350/week investment with 2 to 12 month commitment =$14 per/M impressions

6. Reader clicks on banner Prompts PDF version of client’s ad Ad can be printed or emailed. Readers can email or link to advertiser’s website

7. Skyscraper - Print Program Limited # of skyscrapers based on 100,000 impressions per month for Print Advertisers Only! Vertical position at the side of all pages! Guaranteed 100,000 impressions per month! Must include at least two monthly print advertisements. One Year Commitment Weekly link to your Print Ad. Further links to client’s website/ email located on print ad Changes online advertisements every 2 weeks! Price: $199/week investment combined with a print and yearly contract = $14 per/M impressions Skyscraper Ad

8. Sky Scraper Online Only Program Vertical position at the side of all pages! Guaranteed 100,000 impressions per month! Further links to client’s website/ email located on print ad. Changes online advertisements every 2 weeks! Price: $450/week investment with 1 month commitment =$18 per/M impressions Price: $350/week investment with 2 to 12 month commitment =$14 per/M impressions

9. The Big Box - Print Program Limited # of Big Boxes available based on 100,000 impressions per month for Print Advertisers Only! Guaranteed 100,000 impressions per month! Will link to two monthly print advertisements. Further links to client’s website/email located on print ad Changes to online advertisements every 2 weeks One Year Commitment Targets readers of News, Today, Sports, Opinion and Business Price: $250/week investment combined with a print and yearly contract = $10 per/M impression

10. The Big Box - Online Only Guaranteed 100,000 impressions per month! Further links to client’s website/email located on print ad Changes to online advertisements every 2 weeks Targets readers of News, Today, Sports, Opinion and Business Price: $650 /week investment with 1 month commitment = $26 per/M impression Price: $450/week investment with 2 to 12 month commitment =$18 per/M impressions

11. 4 Buttons Print Package Offer Rotation through all available Button Spots! Guaranteed 100,000 impressions per month! One Year Commitment! Must include at least two monthly print advertisements. Link to your print ad! Further links to client’s website/ email located on print ad. Changes online advertisements every 2 weeks Price: Only $125/week investment combined with a print and yearly contract = $5 per/M impression

12. 4 Buttons Online Only Offer Rotation through all available Button Spots! Guaranteed 100,000 impressions per month! Further links to client’s website/ email located on print ad. Changes online advertisements every 2 weeks Price $175/week Minimum 6 month contract = $7 per/M impression

13. Online Traffic The London Free Press Web-site: Over 4 million page views per month Main Free Press Server: www.lfpress.comwww.lfpress.com January 2006: over 1,287,028 pg views / week Monthly Page Views: –Homepage: 784,741 –Classified: 1,373,436 –Verticals: 160,579 –Page view: each time a web page with all elements is loaded. All reported numbers related to page views are approximated.