1. One Day Training Programme for Business Trainers and Mentors

2. I NTRODUCTION TO THE D AY 09.15 Registration/coffee 09.30 Introduction 09.45 Module 1: Your Inner Innovator 11.00 Coffee (15 Mins) 11.15 Module 2: 12.15 Module 3: The Innovation Process 13.00 LUNCH 14.00 Module 3: The Innovation Process 14.30 Module 4: 15.15 Coffee (15 Mins) 15.30 Module 4: 16.45 Open questions and answers 17.00 Close

3. I NNOVATION I N M ICRO -E NTERPRISES Module 3 – The Innovation Process

4. The Innovation Process or... mapping your innovation journey/route "Everyone has the key of their innovation engine, is up to them to turn it"

5. In the beginning there was the theory Theories Innovation theory …provides a lot of different theories about "standardized innovation processes" … but innovation PRACTICE shows that …there‘s no one size fits all approach. …innovations cannot be designed divorced from reality …successful innovations need creative and analytical skills …innovation processes should be kept simple

6. The Fours Steps 1. Creativity 2. Strategy 3. Implementation 4. Profitability

7. Step 1: Creativity OBJECTIVES What can I do (to improve my creativity)? Knowledge, Observation Imagination Attitude, Drive & Motivation What depends of my environment? Context Resources Culture

8. Step 1: Creativity Definition: 1."Using old things in new places, ways and combinations“ 2.Creative behaviors possessing an element of newness, novelty, and difference (Herrmann, 1996) 3.Creativity is an act, an idea, or product that changes an existing domain, or that transforms an existing domain into a new one, and creative person is whose thoughts or actions bring these changes. (Csikszentmihalyi)

9. Step 1: Creativity 8 Ways Entrepreneurs can Master the Creative Mind 1.Forever curious. 2.Always open to new things 3.Embrace ambiguity 4.Finding and transferring principles 5.Searching for integrity 6.Knowing you can solve the problem 7.Able to visualize other worlds 8.Think the opposite

10. Step 1: Creativity What can I do (to improve my creativity)? Knowledge &Observation (RESEARCH is required) “Innovation is at 1% inspiration and 99% perspiration, not only the genius of ideas but also lots of hard work” 1.Thinking like a traveler 2.Field Observation with Fresh Eyes 3.Capture your observations in a "Mind Map“

11. Step 1: Creativity What can I do (to improve my creativity)? Imagination “Every child is an artist. The problem is how to remain an artist once we grow up.” Picasso 1.See the World Through a Child’s Eyes. 2.Connect & Combine ideas

12. Step 1: Creativity What can I do (to improve my creativity)? Imagination 3.Framing and Reframing Problems 4.Challenge Assumptions (Problem with the first right answer) Practicing Innovation (Exercise) Draw a house exercise Different uses for common things

13. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation 1.Using your whole brain

14. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation 2.Cultivating an Attitude of Wisdom: “Healthy balance between confidence on what you know and to keep thirsty about more knowledge”

15. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation Don't see your self as a puzzle builder If you are missing one or two pieces you can not reach your goal

16. Step 1: Creativity What can I do (to improve my creativity)? Attitude, Drive & Motivation True innovator see themselves as a collage maker People who use all resources around to create something fascinate

17. Step 1: Creativity What depends of my environment? Context 1.Constraints 2.People you work with 3.Physical Space

18. Step 1: Creativity What depends of my environment? Context Constraints People you work with

19. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: Kindergarten Successful Creativity

20. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: High School Keep calm, don't talk,

21. Step 1: Creativity What depends of my environment? Context 1.Physical Space - See evolution from: Office Why my workers are not creative?

22. Step 1: Creativity What depends of my environment? Resources 1.Money is ok, but not enough

23. Step 1: Creativity What depends of my environment? Resources 2.All things you have around How to identify an entrepreneurship? --->

24. Step 1: Creativity What depends of my environment? Culture (The background music of any community) Weird, or just different?

25. Step 2: Strategy "Determining the usefulness of an idea" Six Thinking Hats: Innovation & Creative Thinking (Edward De Bono)

26. Step 3: Implementation "Putting the new idea into action" 1.The benefits of Mapping Plan A 2.Treat Life as an Experiment 3.Failing is part of the Innovation Process

27. Step 4: Profitability "Maximizing the added value from the implementation of the new idea"

28. Practical example - BASF Do it as simple as possible, but make sure that actions are taken. Implement clear roles and responsibilities. Rather give guidelines than rules, because one size doensn‘t fit all. Focussed project work, creativity, efficiency and culture are core elements of innovation processes. Quelle: http://www.refa-chemie.de/media/56.pdf

29. Practical example - SIEMENS Innovations follow the customers and thus the market. Research is a neccessary, but not the only requirement for innovation. Successfull innovation needs implementation on the market. (Innovation) networks are the catalysts for innovation. Economical value results from successfull innovation. Quelle: http://www.siemens.com/innovation/pool/de/2009/innovation_at_sieme ns_27_04_2009_d.pdf

30. Practical example - Google Defining a foundation that sets innovation objectives and mobilizes your efforts. Developing a stream of original ideas tied to real business objectives. Creating a streamlined and flexible approach to shepherd innovative ideas to market. Building a thriving work environment that drives innovation across your organization. Quelle: http://www.docstoc.com/docs/26763113/Innovation-Case-Study-Google a strateg y idea s climat e proces s ideas climat e proces s strategy proces s idea s climat e strategy climate idea s strategy proces s

31. Practical example - Google Five ways of achieving innovation: Open office hours Free thinking time The ideas list Big brainstorms Acquire good ideas Quelle: http://www.google.de/intl/de/corporate/tenthings.html Smart people + creative environment + outlet for ideas = innovation

32. Big enterprises say, successful innovation needs: intensive collaborations with customers and research institutions, taking technological AND economical aspects into account, inclusion of technology trends and innovations from all markets, development of new markets beside the core business, close networking of firms and researchers along the value added chain, use of external sources,