1. Utilizing Blogs, Podcasts, and Websites to Publish Course Content Dec. 5, 2006 John Gallaugher Dept. of Information Systems Carroll School of Management http://www.gallaugher.com

2. Topics we’ll cover Let’s record a podcast! Textbook publishers in crisis Adventures in ‘new media’ –Podcasts –Blogs –Self-published content –Online course content –The AdSense experiment Let’s post a podcast!

3. Podcasting is easy Podcast – it’s just audio recording Lots of alternatives to record –ProfCast (Mac) –ARWizard (Windows) –Mic in an iPod Visit the guru –scott.kinder@bc.eduscott.kinder@bc.edu

4. 4 Starting a Podcast

5. Textbook Industry in Crisis Four figures: –$6.5 billion, $900, 65%, 2x

6. Gray Market Threats "I think I'm losing 10 percent of my sales to overseas books". –Purdue Bookstore Manager "We buy from the U.K., France, Israel, and the Far East… As long as the publishers are offering books at less than half the price that's available here, we'll take advantage of it.“ –U. Minn. Bookstore Manager

7. ‘Dead Trees’ Can’t Keep Up

8. More Threats See previous slide – it’s all online!

9. More Free Content

10. Thinking Beyond Royalties

11. Early Mover Advantages

12. eCommerce Access Stats

13. Podcast feedback

14. Benefits of the Blog

15. For Love not Money…

16. 16 1 Click GarageBand to iTunes

17. 17 Upload via Browser