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Published byElisabeth Knight Modified over 9 years ago
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AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER WWW.JOURNALISM.ORG ASMITCH@JOURNALISM.ORG News in Our Digital Lives
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The State of the Industry 46% get news online regularly 40% for newspapers Only local TV is more popular at 50% Online news consumption surpassed newspapers in 2010
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The Young Turn more to Late Night Comedy percent who regularly watch/read/listen to... Total18-29 News Online4648 Local TV news5031 Daily newspaper4023 Community Papers3017 Network Evening2814 Fox News2317 CNN1813 Daily Show713 Colbert613
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The Young Get More News through Social Nets
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Audiences Turn to Web Percentage Change in Audience, 2009-2010 Newspapers Online Local TV Network TV Audio Magazines Cable TV
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Consumers Today are News Grazers
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WHERE DO PEOPLE GO FOR DIFFERENT KINDS OF INFORMATION & WHAT ROLE DOES EACH MEDIA OUTLET PLAY? Local Community News
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Newspaper Newsrooms Hardest hit $1.6 billion lost in print news budgets from 2006– 2010 Lost 48% of its revenue in that time Staff down by more than 30% since 2000 = Few pages, shorter stories, no beat jst’s
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The Popularity of Different Local Topics
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The Popularity of Different Local Media 74% Local TV News Broadcasts and/or Websites 55%Word of Mouth 51%Radio 50%Local Newspaper and/or Websites 47%Internet (search, sns, blogs, online only) 9%Print Newsletter
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Local TV
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Local Newspapers
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The Internet
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Age Matters... A Lot
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Social 25% share links to local stories 17% get local news from Social nets 16% have commented on local news 16% share local news on sns
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Mobile 47% get local news on a mobile device 36% weather reports 31% local restaurants or businesses 25% local News 20% local sports scores 19% local traffic or transportation
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Tablet Computers
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News is a Top Activity
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Educated but not Especially Young
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Brand Matters 33%Turn to news news sources 52%Keep up with their favorite sources more 80+%Went directly to news site or App 84%Say organization is a big factor in App choice
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Satisfaction is High
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Apps Don’t Dominate for News
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News in the 21 st Century UNDERSTANDING THE “NEW” CITIZEN & THE FUNCTION NEWS PLAYS IN OUR LIVES & MULTIPLE TYPES OF AUDIENCE
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AMY MITCHELL DEPUTY DIRECTOR PROJECT FOR EXCELLENCE IN JOURNALISM PEW RESEARCH CENTER WWW.JOURNALISM.ORG ASMITCH@JOURNALISM.ORG News in Our Digital Lives
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