1. Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au www.IMBAcademy.com.au www.radioinfo.com.au www.steveahern.com.au

2. CurriculumTechnology Mobile platforms Social Media Broadcast Platforms TerrestrialSatellite Digital/ Analog Production Audio capture Audio editing and mixing Video capture Video editing and mixing ContentAudienceBusiness

3. Social Media Audiences Workflow & StaffingTraining & Leadership New Technology and Mobile Journalism

4. EventGossipRadioReactionTVNewspapersReaction The Old News Cycle

5. Tweet Instagram Facebook Social Media Discussion YouTube Long Tail content, retweets, sharing Going viral

6. Audiences Some research

7. 41,000 Artists 90,000 Tracks 361,523 Registered Users 37,000 Facebook fans 23,000 Twitter followers With an average per month of: 400,000 Downloads 1 million Streams 500,000 Visits 230,000 Unique Visitors triple j Unearthed A brand extension of main FM youth network: digital radio channel, website, streaming, on demand audio, apps, magazine, tv shows, catch up content, concerts…

8. Source ACMA Screens Report 2013

10. From Gavin Parry

11. The Connected Household

12. Multiple consumption trends TV – entertainment, games Radio – while doing something else iPad/Tablet – search and surf Mobile Phone – connect and interact 60% of audiences are simultaneously online in Australia The Connected Household

13. Source Nielsen Media The Connected Household

14. ABC Radio App Radio & TV Apps

15. Workflow Changes Pilat Media Grass Valley Playbox

16. Media 2.0 is Interactive Collaborative Social Cross platform

17. Media 2.0 is Interactive Collaborative Social Cross platform Know – How fast you can turn on your phone camera audio, get your camera from your kit, take a photo, edit and file it.

18. Social Media Content It’s all about content !

19. Keeping Track of it all Monitoring, engaging and reputation management are important

20. Capturing audio on mobile devices Location recording principles Mic types for mobile devices Rode Mic & App

21. Capturing audio on mobile devices Location recording principles Mic types for mobile devices Audio Editing Apps WavePad App

22. Radio Program Directors/Managers course 40 weeks, online delivery, flexible learning www.IMBAcademy.asia www.IMBAcademy.com.au

23. Steve Ahern Ahern Media & Training Pty Ltd CEO I.M.B.A. + 61 412 884465 amt_ahern@hotmail.com steve@steveahern.com.au www.IMBAcademy.com.au www.radioinfo.com.au www.steveahern.com.au