1. Copyright 2009 Sony Corporation Sony Pictures Entertainment Technology Briefing April 8, 2010

2. Copyright 2009 Sony Corporation Sony Attendees Rob Wiesenthal, Chief Financial Officer, Sony Corporation of America (SCA) Sam Levenson, Senior Vice President, Investor Relations, SCA Chris Cookson, President, Sony Pictures Technologies and Chief Officer, 3D Technology Center, SCA Buzz Hays, Senior Vice President, 3D Technology Center, SCA Tony Beswick, Senior Vice President, Operations & Technologies, SPE Toshihiko Ohnishi, Senior General Manager, Business to Business, Sony Electronics George Joblove, Executive Vice President, Sony Pictures Technologies, SPE Jim Underwood, Executive Vice President, Corporate Development, Sony Pictures Entertainment (SPE) Toshino Yuhaku, Senior Vice President, Corporate Alliances, SPE

3. Copyright 2009 Sony Corporation Entertainment from end-to-end

4. Copyright 2009 Sony Corporation Agenda Thursday, April 8, 2010 – 9:30 am - 3:00 pm 9:30 amOverview/Welcome – Dash Demo 10:00 am 3D overview Education/Concept Stage (3D Tech Center, Capra 116) 11:00 amLive 3D Shoot Demo Production/Creation Stage (Stage 7) 11:30 am Digital Intermediate (DI)Post Production/Finishing Stage (Colorworks, Stage 6) 12:15 pm Digital Work FlowAll Stages (Thalberg 3119) 1:30 pm Digital Cinema/4KOutput/Display Stage (Theater 1, SPP) 1:30 pmDigital Cinema 2:00 pm4K Demo