1. NEW WAVES IN DIGITAL WORLD Mehmet C. TOROS Vice President Sectorial Relations & Project Management Coordinator Caspian Telecoms’2013 – 18th April 2013

2. Digitizing The Environment Mobility Social Network Social Media Content – News Agencies ( video recording by phones) 2

3. Connected Consumer – Everywhere at anytime Empowered Personelized content Instant access – Impacts to daily life Health, Travel, Home, Work, Education, Driving…. 34 times per day smart phone check Emotional dependency on technology – Changing the behavior Content ovnership Content accessibility Content on demand whereever the people are… all the time Keep the devices turned on 3 Digitizing The Environment

4. Connected Home – Internet Households 680 million households ( 37% Globally) in 2012 The number of internet households will reach to 814 million by YE 2016 Over 94% will have Broadband Wireless broadband outpaces fixed line services in some regions. – Concumer Electronics CE CE Devices 4 Digitizing The Environment INTEGRATE Second Screen Apps Online Content

5. Mobiles & Portables – Mobile Phones Mobile –Cellular subscriptions were 6.4 billion in 2012 It will reach to 7 billion in 2014 – Mobile Broad Band Total number of Mobile BB subscription were 1.1 billinon in 2012 It will climbed to 2.1 billion at the end of 2013 – Smart Devices Appr. 1 billion smartphones are in use globally Google is activating 1.3 million Android devices a day Each new version of the iphone sells as much as previous versions combined 5 Mobility

6. What is social network ? YOU !…. POPULAR !… INTERNET !... 6 Social Network

7. People doing what people do… 7 Social Network – Talking – Arguing – Gossiping – Sharing Interests – Real Life Connections – Creating Ideas – Making New Friends – Family – Friends – Work Colleagues – Neighbors – Community Members with

8. Awareness – Awareness of social network sites is very high Facebook is close to 100% Twitter reaches 80% Google+ is known by 70% B KONTAKTE is big in Russia. 52% Awareness. Awareness of Qzone is 63% in China. – Over 2 billion people use social network sites More then 7 out of 10 internet users are member of at least one social network It will climbed to 2.1 billion at the end of 2013 8 Social Network

9. Media Effects – 40 million photos per day and 1,000 comments per second are inserted into INSTAGRAM – 8 million people watched Felix Baumgartner’s SKYDIVE live on YouTube – Financial Times has more digital subs then newspaper buyers (300.000) – El James’ Fifty Shades trilogy became the best selling author ever on Amazon UK – The Daily Mail Online is the most visited newspaper site in the world. 9 Social Media

10. Content Effects (Olympic Games) Beijing 2008 ; Digital Olympics – 9.66 million Tweets mentioned the opening ceremony London 2012; Most Digital Connected Olympics – More then 150 million Tweets – 450 million clicks on offical web site – 39,6 billion pages viewed – 1.45 Tbps data transfer – 16.000 hours daily video streaming 10 Content

11. 11 Having a coffee… Get together in a restaurant… Supporting the team… Enjoying the beauty in a museum… Pleasantly chatting in cofe… Enjoying the day at the beach…

12. 12 "I fear the day when the technology overlaps with our humanity......"

13. THANK YOU…. www.turktelekom.com.tr