1. Baltic PR Week – Time for opportunities

2. Andréasson Public Relations Andréasson PR is one of Sweden's oldest PR-firms, founded by Petter Andréasson in 1987. Fifteen senior consultants, based in Stockholm. Swedish representative of Fleishman-Hillard. Specialists in Public Affairs, brand building PR, media relations, market-PR, investor relations, corporate communications, crisis communications.

3. People Business Society Corporate Services and products Thinking outside the box

4. Communication in change Changing media landscape Less authority – more participants Recipients demands value Exploding competition but more fragmentasized media

5. European communication trends 1 Recession accelerate changes People are tired of advertising Generation Free Away from one-way communication

6. European communication trends 2

7. European communication trends 3 Polarization of demand of services Towards the strategic level AND Towards in store-marketing Traditional market-PR evolving. Brand building takes place in social media.

8. European communcations industry trends 1 Larger agencies survives the recession Bigger is safer PR-firms develop PA-services Brains are cheaper!

9. European communications industry trends 2 A new market of social media services Monitoring Planning Engaging

10. European economy in recession… GDP drop and unemployment rise Substantial EU27 countries GDP-drop. Forecast for 2009 -3,2 and 2010 0,2%, unemployment up to 9% 2009. Industrial production in EU27 countries fell 17% June 2009 compared to June 2008. Purchases of capital goods fell 20,5%, durable consumer goods 21,8% and non durable consumer goods 2,4% the same time Economic recovery sighted but lag in employment. Unemployment peaks in 2011

11. …creates new opportunities 1 Hardship promotes innovation Creativity compensate lack of funds “Creative destruction” Disney, Microsoft, Apple’s iPod all launched during recessions

12. …creates new opportunities 2 Earned media rather than paid media Cutbacks in advertising budgets opens up PR/PA opportunities Alternatives becomes more attractive New land to discover

13. …creates new opportunities 3 PR/PA plays a key role in recessions Complex messages Lot’s of stakeholders up on their toes Businesses in trouble often need us more than their successful counterparts

14. Conclusion “It is not the strong, nor the intelligent who survive, but those who are quickest to adapt.” Charles Darwin

15. Contact information Petter Andréasson +46 (0)70 752 22 25 petter.andreasson@anpr.se