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Attracting and retaining talent

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Presentation on theme: "Attracting and retaining talent"— Presentation transcript:

1 Attracting and retaining talent
Elanie Kruger, Head of Talent Acquisition Nick Thomson, Solutions Development Director

2 The talent crisis “ Any organisation has to become as efficient and effective as possible, and can do so by using, not wasting - talent more effectively,…” “Instead of the war for talent, I would call today’s challenge, the waste of talent” Dr John Sullivan

3 Why is there a crisis? The supply of talent is changing
Ageing population The changing mindset Loyalty has been redefined

4 What UK research shows? By the age of 25, most people can expect to experience 4 different jobs compared to 2, 20 years ago 20% of the workforce are working mothers and 80% of growth in the workforce till 2010 is anticipated to be women 10% reduction in workforce aged by 2010 Growing tendency to shift from time spent at work to quality of contribution made whilst at work International competition for labour due to global shortages Increased focus on individual needs reflective of an increasingly diverse workforce 25% of employees leave within twelve months The attitudes and behaviour of senior management as well as their capabilities and knowledge are key enablers in 70% of any change/re-organisation process.

5 Taking the lead We have to acquire and retain top talent quickly and cost effectively

6 Our approach to talent management
We believe that our focus in terms of talent management should not be limited to attracting and engaging talented people to join our organisation but to harness internal talent at all levels rigorously developing and deploying employees to ensure enhanced capability, minimised vulnerabilities and improved business performance.

7 How do we manage talent? Capability gap
Build & develop, engage and leverage existing employees Attract the required capabilities and cultural fit Retain high-performing, high-engaging employees

8 How do we manage talent? Engagement Capability gap
Build & develop, engage and leverage existing employees Attract the required capabilities and cultural fit Engagement Retain high-performing, high-engaging employees

9 What is Engagement? Engagement Know what to do… Can do… Build
Leverage Want to do it…

10 Attitude about the business
How do we manage talent? Attitude to the Job Most critical needs Current work situation What I want out of a job… The relationship I desire with my manager… The work situation I prefer… The type of organisation I want to be part of… The role Manager actions The work environment Organisation characteristics FIT Attitude about the business

11 Frightening facts 40% of recruitment decisions are actually made on the basis of appearance alone Research shows that every manager or professional who resigns costs a company up to 18 month’s salary

12 Potential development
Talent Management Ceridian standards What we value? How we want you to behave? The competencies you should have for a role? Job profile Talent Acquisition Individual profile Your potential/ability? (past experience/performance) The potential employee Personal attributes/natural competence Potential development Past experience/acquired competence Past achievements/adapted competence

13 Want to do it (engagement)
Talent Management Ceridian standards Know what to do What we value? Can do How we want you to behave? The competencies you should have for a role? Job profile Individual profile Your potential/ability? (past experience/performance) Want to do it (engagement) The potential employee

14 Talent build, leveraging and engagement
Ceridian standards Ceridian expectations Succession planning What we value? How we want you to behave? The competencies you should have for a role? Job profile Development & growth Your potential/ability? (past experience/performance) Your Ceridian contribution (i.e. your value add in terms of behaviour (conduct) and goal attainment Individual profile Career planning Individual expectations The employee

15 Taking the lead – the latest trends
Is your resourcing strategy linked to your business strategy? Are you flexible in your approach? Potential, migrant workers, reward Do you make use of prioritisation? High impact, mission critical positions Do you optimise your competency framework? Do you make use of different assessment methodologies? Do you measure quality of hire? Do you know the needs of your employees? Does your recruitment technology enhance your processes?

16 The talent acquisition maxim
“Let technology aid differentiation, not drive it.”

17 Taking the lead Taleo Research 2007 0% 10% 20% 30% 40% 50% 60% 70% 80%
90% 100% 1998 1999 2000 2001 2002 2003 No corporate website No corporate career Corporate career Taleo Research 2007

18 Traditional recruitment model
High cost First choice Recruitment agencies Paper-based advertising/events Online attraction strategy Reputation management The main point to get across from the next to slides is the traditional model of corporate recruitment is to use the easiest (but most expensive first) recruitment method. The aim is to help turn the triangle the other way up and promote the use of talent banking and direct sourcing first. Some clients may already have started this process and hence the reason why there is significant differential in the prices which can be charged depending on how far they have got. Either way we will help them get further along in this process by using the software and implementing a strategy to allow this to occur ERP* Talent bank Last choice Low cost *Employer referral scheme

19 Professional recruitment model
Low cost First choice Talent bank ERP* Reputation management Online attraction strategy Paper-based advertising/events Recruitment agencies Last choice High cost *Employer referral scheme

20 The technology Recruitment manager Career site 1 Graduates
Developing a collaborative hub around which all recruitment activity can flow. Agency 1 Agency 2 Agency 3 Recruitment manager Job board 1 Job board 2 Job board 3 Career site 1 Graduates Career site 2 General Offline media Banner Adverts

21 Source: 2006 Recruiting Metrics and Performance Benchmark Report
Room for improvement? Interview experience 16% Job description 19% Orientation 2% Scheduling interviews 5% Offer Pre-employment 7% Communication & follow up 46% We could spend an age describing the recruitment functionality and what it does. However I don’t want to drive the only part of the audience who are still into a deep sleep. So instead I would prefer to try and put the whole process in context by considering where candidates feel the process needs to be improved and then I will discuss how we strive to improve these areas with the right combination of technology and process. Source: 2006 Recruiting Metrics and Performance Benchmark Report

22 Communication & follow Up (46%)
Aim Develop informative, content rich career sites Personalised content for each candidate Each and every candidate communicated with Visibility to the process. Where am I? What happens next? Engage as efficiently with agencies as you do candidates Technology Easily content manage career site Mail merge communication templates Automated rejection process , documents & SMS Integrated engine Record of every communication sent and received Online agency management Process Advice and support in developing career site content. Incorporate branding message into every sent Send and SMS concurrently Communication & Follow Up – 46% of candidates Aim –Technology - Process

23 Job description (19%) Aim Attractive, informative and concise
Limit adverts to a maximum of 5000 characters Drive the audience to view job descriptions Remember who you are competing against Technology Build a bank of position templates Ability to provide a job specification download Monitor web viewing statistics Distribution of job description to all recruitment sources. Process Advice on writing copy for adverts Advice on wording of competencies Who should freehand and who should not? Need to think of a weird competency which

24 Interview experience & scheduling (21%)
Aim Ensure all candidates are informed Assess all candidates against appropriate criteria Drive assessment online to ensure quality Technology Record all interview events, attendees and outcomes Production of communications ( , Doc, SMS) Online Interview Booking (Due Summer ’07) Bespoke application form questions Integrated online psychometric testing Process Advice on the management of interview events Advice on application of competency based interviewing Send text messages to all attendees prior to event Okay spent All for nought

25 CERIDIAN Exchange Tower 2 Harbour Exchange Square London E14 9GE
Tel: Fax: Web: © 2007 Ceridian Corporation. All rights reserved.


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