1. Mobile Health in China: What works and does not work www.xingshulin.com Yusheng Zhang, MD,MPH,MBA Dec. 6 th, 2011

2. Chinese Healthcare System Payors: -Mostly Gov sponsored -Cover 90%+ population -FFS, DRG, Cap mixed -Private ones: complementary Patients: -Aging rapidly -Chronic diseases burden high -Used to pay out of pocket Providers: -2 million physicians -Mostly Gov employees -Salary based mostly

3. China Mobile Market

4. Mobile Health Market in China Asian Pacific by 2017 mhealth market will be worth $7 billion, CAGR 70% Market share: monitoring services, 55%; diagnostic services, 24%. China by 2017 mhealth market is expected to reach $2.4 billion Driven by aging, spreading population, high penetration of mobile devices and rising spending in healthcare Mobile Health – Enabling Healthcare, GSMA and PwC report, 2011

5. What works and what does not work Personalized health education: Medlink by China Mobile Hospital triage and appointment reservation: 12580 by China Mobile Texts for pregnancy: various providers Heart monitoring: Life Care Networks and Qualcomm Smart phone drug list app: DXY Drug Assistant Insurer sponsored health intervention programs Consumer targeted prescription drug programs Services charging individual physicians and physician offices

6. The vision of Apricot Forest Provide high quality medical updates and references for health professionals in China through mobile devices. Chinese version: Up to Date and Epocrates Business model: e-marketing for pharmaceutical companies and data analytics Status: first App will be launched in 2 months Angel round funding from a silicon valley VC