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Workshop on Mango Research, Development and Extension in Pakistan and Australia Mango Exports and Linkages with Agribusiness in Pakistan Muhammad Iqbal Chief Operating Officer Pakistan Horticulture Development & Export Board
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GROW AND GLOBALIZE PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD MANGO KING OF FRUITS
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PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5 Production Fruits 6.0 Million Tons Vegetables 7.0 Million Tons Value US$ 2 Billion Export Fruits0.30 Million Tons Vegetables0.20 Million Tons Value US$ 140 Million Source: Federal Bureau of Statistics Pakistan
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PRODUCTION & EXPORT OF MANGOES 2004 World Production28.0 Mil Tons World Exports (Q)0.9 Mil Tons World Exports (V)US$ 585 Mil Pak Production (Q)1.7 Mil Tons Pak Exports (Q)82,000 Tons Pak Export (V)US$ 25 Mil Source: FAO
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INDUSTRY LEADERS (PRODUCTION) India 10.8 Mil Tons China 3.7 Mil Tons Thailand 1.8 Mil Tons Pakistan 1.7 Mil Tons Mexico 1.5 Mil Tons Source: FAO : 2005
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MANGO EXPORTS 2004 Pakistan9.0% Mexico23.4% India17.2% Brazil12.2% Peru6.6% Netherlands5.6% Philippine3.9% Others22.1%
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MANGO IMPORTS 2004 USA33.7% Gulf15.5% EU28.4% China3.4% Others19.0%
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PER UNIT PRICE CountryUS$/KG Philippines0.86 China0.57 Mexico0.51 Brazil0.49 Thailand0.46 India0.39 South Africa0.38 Pakistan0.30 World0.51
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TIME WINDOW
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COMMERCIAL VARIETIES-EXPORT Sindhri Chaunsa Beganpali Sonehra
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PAKISTAN MANGO EXPORT TREND YearQuantity (tonnes) Value (000 US$) 1999/0047,60211,576 2000/0153,44417,005 2001/0247,54114,036 2002/0358,84417,626 2003/0477,46823,426
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PAKISTAN MANGO EXPORT DIRECTION Middle East63% Europe16% Far East 2% Others19%
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MODE OF SHIPMENT AirSea Reefer Non-Reefer Middle East40% 30% 30% Far East 100% - - Europe 100% - - Others75% 10% 15%
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LEADING EXISTING IMPORT MARKETS-PAKISTAN UAE SAUDI ARABIA OMAN UK FRANCE GERMANY
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EMERGING MARKETS PAKISTAN CHINA PEOPLES REPUBLIC IRAN ISLAMIC REPUBLIC EAST EUROPE SOUTH KOREA? INDIA? JAPAN? USA?
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CONSUMER PREFERENCES Golden yellow/reddish 400-600 gm No stains/contamination Well presented (packaging) Firm (texture) Less sweet Non-fibrous
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IMPORTING COUNTRIES CONCERNS Pest infestations (fruit flies spp) Bactrocera zonata Bactrocera dorsalis Traceability Quality Management (GAP, GMP) Quality Assurance (EUREPGAP, HACCP)
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INDUSTRY ISSUES Production/Supplies Limited time window Low/in-consistent yield/quality Quick decline Pest management (fruit flies) Harvest & Field Operations Poor harvesting practices Sap burn Field heat removal Post-harvest Infrastructure Limitations Thermal Treatment (hot water/vapor heat) Ripening Chambers Sorting, grading & waxing
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INDUSTRY ISSUES Logistics Main reliance on air shipment for distant markets High air freight (2/3 rd of export price) Sea shipment by reefer considered highly risky Un-even ripening on arrival at import destination Un-even coloring on arrival at import destination Chilling injury International compliances SPS GAP (EUREPGAP) GMP (HACCP)
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AGRIBUSINESS LINKAGES Quality management GAP (Increased time window-late varieties)….? Traceability GMP Company standards Trade standards National standards (harmonization) Post-harvest Operations Sea freighting of mangoes to distant markets TBT Issues (packaging & labeling) International marketing National branding
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THANKS
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