1. Workshop on Mango Research, Development and Extension in Pakistan and Australia Mango Exports and Linkages with Agribusiness in Pakistan Muhammad Iqbal Chief Operating Officer Pakistan Horticulture Development & Export Board

2. GROW AND GLOBALIZE PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD MANGO KING OF FRUITS

3. PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5 Production Fruits 6.0 Million Tons Vegetables 7.0 Million Tons Value US$ 2 Billion Export Fruits0.30 Million Tons Vegetables0.20 Million Tons Value US$ 140 Million Source: Federal Bureau of Statistics Pakistan

4. PRODUCTION & EXPORT OF MANGOES 2004  World Production28.0 Mil Tons  World Exports (Q)0.9 Mil Tons  World Exports (V)US$ 585 Mil  Pak Production (Q)1.7 Mil Tons  Pak Exports (Q)82,000 Tons  Pak Export (V)US$ 25 Mil Source: FAO

5. INDUSTRY LEADERS (PRODUCTION)  India 10.8 Mil Tons  China 3.7 Mil Tons  Thailand 1.8 Mil Tons  Pakistan 1.7 Mil Tons  Mexico 1.5 Mil Tons  Source: FAO : 2005

6. MANGO EXPORTS 2004 Pakistan9.0% Mexico23.4% India17.2% Brazil12.2% Peru6.6% Netherlands5.6% Philippine3.9% Others22.1%

7. MANGO IMPORTS 2004 USA33.7% Gulf15.5% EU28.4% China3.4% Others19.0%

8. PER UNIT PRICE CountryUS$/KG  Philippines0.86  China0.57  Mexico0.51  Brazil0.49  Thailand0.46  India0.39  South Africa0.38  Pakistan0.30  World0.51

9. TIME WINDOW

11. COMMERCIAL VARIETIES-EXPORT  Sindhri  Chaunsa  Beganpali  Sonehra

12. PAKISTAN MANGO EXPORT TREND YearQuantity (tonnes) Value (000 US$) 1999/0047,60211,576 2000/0153,44417,005 2001/0247,54114,036 2002/0358,84417,626 2003/0477,46823,426

13. PAKISTAN MANGO EXPORT DIRECTION  Middle East63%  Europe16%  Far East 2%  Others19%

14. MODE OF SHIPMENT AirSea Reefer Non-Reefer Middle East40% 30% 30% Far East 100% - - Europe 100% - - Others75% 10% 15%

15. LEADING EXISTING IMPORT MARKETS-PAKISTAN  UAE  SAUDI ARABIA  OMAN  UK  FRANCE  GERMANY

16. EMERGING MARKETS PAKISTAN  CHINA PEOPLES REPUBLIC  IRAN ISLAMIC REPUBLIC  EAST EUROPE  SOUTH KOREA?  INDIA?  JAPAN?  USA?

17. CONSUMER PREFERENCES  Golden yellow/reddish  400-600 gm  No stains/contamination  Well presented (packaging)  Firm (texture)  Less sweet  Non-fibrous

18. IMPORTING COUNTRIES CONCERNS  Pest infestations (fruit flies spp) Bactrocera zonata Bactrocera dorsalis  Traceability  Quality Management (GAP, GMP)  Quality Assurance (EUREPGAP, HACCP)

20. INDUSTRY ISSUES  Production/Supplies Limited time window Low/in-consistent yield/quality Quick decline Pest management (fruit flies)  Harvest & Field Operations Poor harvesting practices Sap burn Field heat removal  Post-harvest Infrastructure Limitations Thermal Treatment (hot water/vapor heat) Ripening Chambers Sorting, grading & waxing

21. INDUSTRY ISSUES  Logistics Main reliance on air shipment for distant markets High air freight (2/3 rd of export price) Sea shipment by reefer considered highly risky Un-even ripening on arrival at import destination Un-even coloring on arrival at import destination Chilling injury  International compliances SPS GAP (EUREPGAP) GMP (HACCP)

22. AGRIBUSINESS LINKAGES  Quality management GAP (Increased time window-late varieties)….? Traceability GMP  Company standards  Trade standards  National standards (harmonization)  Post-harvest Operations Sea freighting of mangoes to distant markets TBT Issues (packaging & labeling)  International marketing National branding

23. THANKS