1. Best Buy Co., Inc. Lynae Rambousek Shu Fang (Jenny) Abdullahi Ainab Gunbilegt Byambadorj

2. History  1966 – First established as Sound of Music.  1984-1987 – Grew rapidly  2000 – Entered into Ecommerce market.  2002 – Bought Geek Squad which gave Best Buy advantage in customer support.  2004 – announced as company of the year.

3. Current And Future Profile  Leader in innovation and quality  Europe, Canada, China, USA, and Mexico earning $45 billion annually  Going to benefit from rapidly increasing E-commerce.  Opening many more stores

4. SWOT

5. Unique Sales Strategy  Attract Customers  Maintain and Acquire Customers  Build Relationships  Stand Out

6. Unique Sales Strategy  No Commission  Channel Conflict  Physical vs. Online Stores  Minimize Channel Conflict

7. Unique Sales Strategy

12. The compound annual growth rate of the sector in the period 2004- 2008 was 6.3%. Computer & Electronics Retail Industry

14. 3

15. Competitors

16. Compete with

17. Competitors

18. StoreDec. 2008 Dec. 2009+/- Best Buy29.8% 33.1% 3.3 Sears 1.6%2.0%0.4

19. Competitors

20. Competition Advantages  Low, Low Prices  Online Rebate Coupons and Offers  Customer Service  Geared for Individual &Corporate Requirements

21. Recommendation