2. ” “ Traditional philanthropy and non-profits generate a social gain, but they do not design their programs as self-sustaining business models. A charitable dollar can be used only once. A dollar invested in a self sustaining social enterprise is recycled endlessly. Mohammad Yunus Founder, Grameen Bank Nobel Peace Prize Winner Join the Future

3. YOUR CAUSE IS YOUR PRODUCT!

4. ” “ Social entrepreneurs are not content to give a fish, or teach how to fish. They will not rest until they have revolutionized the fishing industry. Bill Drayton CEO, Ashoka

5. NON PROFITS Trends in Enterprise FOR PROFITS Pressure to demonstrate sustainability & effectiveness. Increase need for services and solutions. Increase discipline: scope + focus + measurement Increased pressure to demonstrate social and environmental responsibility to consumers, employees, community. More difficult to stand out. More difficult to engage employees in business goals.

6. Non-Profits and For-Profits can achieve significant results together that are often impossible alone. THEHYBRIDENTERPRISE

7. FEATURES BENEFITS VALUES Noble Intent Hardest to duplicate and to do well, source of greatest brand loyalty. Easy to duplicate, highly competitive. Easiest to do - Many others do the same thing. Socially-Strategic Branding IDENTITY (EMOTIONAL) Good for all. FUNCTIONALITY (RATIONAL) Good for me. YOUR CAUSE IS the “Secret Sauce”!

8. Old Promise--Cause Marketing IMPROVE Brand Reputation INSPIRE Employees INVOLVE Employees

9. The power of a brand comes from Your Motives CHANGE THE WORLD - My work expresses my core values. ACHIEVE GOALS - Grow and excel. BEAT THE COMPEITION - Win SURVIVAL - Save my job. 1. 2. 3. 4. Levels of Organizational Motivation

10. Unique Value Creation Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value Violence PeaceHealth Disease Environment Collapse Education/Arts Ignorance Human Rights Oppression Poverty Wealth

11. REPUTATION (Cause Marketing) CLUELESS (What cause?) STRATEGY (THE CAUSE) A Million Dinosaurs Exxon Chevron Fast Followers Early Adopters Toyota Virgin Air Apple GE Patagonia Clifbar Starbucks Grameen Bank Newman’s Own Whole Foods DOW GM

12. Whole Enterprise Transformation STRATEGY BRAND CULTURE Think Feel Do

13. MARKETPLACE WORKPLACE COMMUNITY WEB 3.0 Engaging customers, employees and the community in your cause partnership, online and in-person. Impact of Your Cause

14. Surfers Saving the World Authentic Surf Wear Industry Quiksilver + 240 others SURFAID INTERNATIONAL Fake Surf Wear “Mallister” + 1000’s of others Brand Aligned + Employees Engaged + Consumers Engaged

15. Mission Aligned + Employees, Volunteers & Consumers Engaged

16. Large, Complex CHALLENGES Trend 2 Multi Sector Partnerships Non-Profit Business Government Education

17. STEP UP SAN DIEGO

18.  Hot + Dry  More Wildfires  Higher Seal Level  Population  Congestion Source: 2050 Understanding the San Diego Region/ San Diego Foundation  Water Shortages  Public Health  Degraded Air quality  Bio-Diversity  Quality of Life 2050 ASK WILL ABOUT THIS ONE

19. CAUSE POLUZA Science Festival Bio Blitz Pro Natura Intl. BioTech Companies Science Education S.T.G.M. Science Grads Local Tech & BioTech Companies BIOBRIDGE UCSD

20. Our whole world is…

21. Real Baseball played by Real Athletes. SAN DIEGO PADRES

22. Second Chance Human Sustainability Recycling high quality humans for a high quality future.

23. Funny about Food Serious about Health