2. WHO WE ARE

3. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Nº 1 in Spain 2003 Pioneers in our sector 2010 International Expansion Results orientated marketing agency leader in Spain: clients, employees & turnover

4. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Search Marketing Agency of the Year Interactiva Awards 2006-2011 Best agency for capturing online traffic SEO – SEM Awards Social Media Agency finalist

5. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Partners We work closely Trusted Technology Partners & Professional Associations

6. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Our Philosophy Customer service Tools and technology Results orientated

7. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. T2O Group. Companies Portfolio T2O mediaJOT Internet Media New business IahorroMirayvuelaC-DateImpactingViamedius Arbitrage Targetopia

8. WHAT WE DO

9. OUR AIM

10. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. SEM: Sponsored Links  Bidirectional communication: Exhaustive Conversion Tracking.  Bid management per Campaign, Group and Keyword according conversions.  Cleaning and activation of new Keywords and Creativities.  Budget optimization and CPC’s per time frames and days (week-ends vs labour days...).  Exhaustive tracking of competitors movements.  Creativities management according CTR’s and Conversions. Campaign Tracking Campaign Management Campaign Maintenance Results Analysis Proposal for optimizations Setting up Consolidation Feedback and learnings Weekly & daily reports Statistics Analysis Management and Optimization Monitoring Continuous improvement

11. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Visibility & Competitive Analysis Keep an eye on your competitors to find the best strategy for you Optimizing Landing Pages Improve the user experience, improve your ROI SEM: Sponsored Links Tools & Technology that help us to optimize campaign performance Highly skilled and experienced professionals

12. OUR AIM

13. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. 1 Improve visibility and Internet presence so potential customers can easily find your business. 2 Increase qualified traffic and visits to your website over the time. 3 Return of Investment (ROI) through your website’s sales and commercial activity. 4 Increase conversion rate between visits and customers. SEO: Search Engine Optimization Objectives

14. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. All you need to obtain visibility and popularity Consultation Implementation Analysis and Measurement Measurement and Re-optimization Strategic Consultancy Linkbuilding NetlinkingSocial Media Optimization SEO: Customized Strategy

15. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL.  SEO basic training  In situ presentation  Consultancy Report: Technical Semantic Visibility Popularity Competition Action Plan  Protocols/Implementation Guides  Optimized templates, standard changes and pages  Final KW Assessment  Webmaster tools management  Search Engine and Directory submission management  Google Analytics basic Set up  Monthly Reporting: KW Rankings Visibility Popularity Users Traffic Content Indexation  Monthly Reports:  Technique  Visibility  Semantic  Popularity 12 months 1 Year Project Management Support = You will never be alone! BaseCamp Document Repository Management 1 month 3- 5 months6 - 8 months SEO: Road Map

16. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. 1 Social Media Optimization (SMO) Increase brand/web site virality. Generate traffic towards the web site. Generate external links to the web site. 2 Netlinking Improve web site popularity through an external links strategy. Help on positioning for KW related with the business sector (through the anchor text). Generate a higher volume of visits towards the web site. SEO: Link Acquisition and Visibility

17. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Social Networks Social Bookmarking Blogs Videos Forums Discussion Groups Images Press Releases Articles Communities Media News RSS Feeds SEO: Social Platforms

18. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Specialized Directory Submission Company Directory Submissions Negotiation with Webmasters The service is supported by:  Monthly Activity Reporting  Follow-up meetings  Help Desk  Email communication  BaseCamp Document Management  Webmaster Tools Accounts 1. SEO: Manual Strategic Submissions

19. OUR AIM

20. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. PERFORMANCE Design and production of campaign results (from micro sites) A range of remuneration options You receive a fixed price on closed sales Cost per LeadCost per SaleCost per ClickPermission Marketing

21. OUR AIM

22. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. SMM: Social Networks We advise you how to improve your relationship with clients and your brand presence across the Social Media spectrums; likewise we can help you to get new leads, clients and sales. We audit, evaluate and optimize results. We help you to design your Social Media strategy

23. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. How we understand our clients needs STRATEGIES - PERSPECTIVE PUSHPULL Short-term Lead management, Email Marketing, Lead scoring = Performance, Facebook Ads SMM Sponsored links = SEM Medium-term Affiliation, Niche Portals, Content Network, Retargeting = Performance Search Engines Index, Linkbuilding, Social Media, Blogs = SEO Long-termDatabase = Performance Online Reputation Management = SEO/SMO

24. WHO WE WORK FOR

25. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. TravelFinancialEducationRetailOthers More than 200 clients

26. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. Cases stories we have worked on Telefónica Retailer has increased by 3 their conversion rate and by 400% the contracts rate in just 12 months. Tele2 España: their contract number has rose 4 times more than in the past years and is continuously increasing thanks to the T2O media campaign management. Ing Direct: we increased by 18% the number of online applications for Ingdirect.es, thanks to our SEM strategy. CEAC has decreased by 25% the acquisition costs while maintaining the volume of applications with our proposed campaign structure. Lufthansa.es has doubled the sale of online flights and decreased by 50% its CPA rates thanks to our online Affiliate strategy. Sanitas increased by 144% their health insurance leads and health services leads supported by its new website. IKEA doubled their newsletter’s sign-ups in just 5 months.

27. This document is confidential. Copyright © 2004-2011 T2O AdMedia Services SL. ¿What do they say? Working with T2O means that they help you from start to finish in all areas of online marketing as they have extensive knowledge & experience in different sectors and an overall global vision for advertising. Diego López-Salazar Director Manager We’re very pleased with the work of T2O managing our SEM campaigns in 5 countries. They always demonstrate their professionalism and expertise in the industry & we appreciate their constant suggestions for improvements and for increasing our conversion rates. Susana Garcia Marketing Manager

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