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Published byMadison Andrews Modified over 9 years ago
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CFO: Jolie Dubois CTO: Emily Pope CEO: Shaylene Burd
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Background Supercross was founded in 2012 Provide cheaper dirt bikes and accessories Market college students Provide riding lessons Started because of love for dirt bikes
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Background Cont. Our business is located in Boise, Idaho Expanding to Colorado and Wyoming in 2013 Met in a dirt bike lover’s club Jolie was a finance major Emily loves technology Shaylene’s brother is a pro rider Travis Pastrana
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Online Customers able to buy bikes and equipment Design their own bike Customers can sign up for lessons Lessons from Travis Pastrana Enter into different races Safety features for using dirt bikes
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In Store Purchase bikes Sign up for lessons Buy apparel and accessories All different sizes of bikes Can make your own bike Supercross 250 Trail Blazer Super450F
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Marketing Strategies We advertise on Facebook Target younger generation First on Google search list Display ads on related websites Newspaper, radio, and TV
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E-Commerce Revenue Models Sales revenue model Customers can buy goods and services Main revenue for company Advertising revenue model Let other companies advertise on our website
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ERP System We chose Oracle Chose ERP because it has CRM Does other things that CRM can’t It integrates different tasks
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Using Oracle Great customer service Helps manage relationships with customers Run smoothly and efficiently Better communicate with suppliers
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Supercross Website Used SDLC process Easy to navigate Easily purchase our products Customer friendly
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Web 2.0 Heap Note Helps us create a schedule Organize data Keep track of customers data http://www.heapnote.com/notepad
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Web 2.0 BubbleGuru Improve communications with online visitors Provide information clearly Improve relationships with customers Ensure customers are getting what they want http://www.bubblecomment.com/index.php? bgnotice=true http://www.bubblecomment.com/index.php? bgnotice=true
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Web 2.0 Blomming Able to sell wherever on the web Has a cart, checkout, payments, and tools Keep track and manage orders and contacts Allows customers to get products more efficiently http://blomming.com/about
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Web 2.0 vFlyer Quickly and easily create ads Posted to leading online marketplaces Make ads as easy and effective as possible Help customers know what we are selling Make our products more known http://www.vflyer.com/main/marketing/vmark eting http://www.vflyer.com/main/marketing/vmark eting
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Conclusion Founded in 2012 by Emily, Jolie, and Shaylene Look forward to expanding Low prices Great service Great bikes
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References Blomming ; about. (2012.). Retrieved from http://blomming.com/about Bubble comment. (2012 ). Retrieved from http://www.bubblecomment.com/index.php?bgnotice=true Heapnote - the best online notebook. (2012 ). Retrieved from http://www.heapnote.com/ Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Oracle. (2011). Retrieved from http://www.oracle.com/us/corporate/customers/index.html Small business websites. (2012 ). Retrieved from http://www.vflyer.com/main/marketing/vmarketing
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