1. RarePlanet A Community Inspiring Conservation Investor Update: HSBC January 27, 2009

2. Insert Meeting Objectives Here John inserts overview and objectives 2 Note – Presentation assumes base knowledge of Rare

3. 3 RarePlanet Overview Mission: Build and support a global community of Rare alumni and supporters dedicated to reducing human-inducted threats to the world’s biodiversity through online and offline activities. Strategy for RarePlanet Tool: Create an integrated suite of activities that become a self-reinforcing cycle through community, project management & knowledge management, and transparency. Community Community: Online: Personal pages, blogs, bulletin boards, library, threat reduction tools to link our constituency Offline: Webinars, social events A self-reinforcing, self sustaining community of practice Conservation Tools Project Management & Metrics Project Management & Metrics Central place for campaign managers to store files Content tracking and workflow Process to collect, calculate and present the scorecard External measures to share with our constituents Conservation Tools Threat reduction community Library of resources Discussion boards

4. 4 RarePlanet Targets the Conservation Practitioner Target Positioning Measures of Success Conservation Practitioner – Rare Campaign Managers and Partners Smaller Conservation Organizations People who want to support a campaign through technical skills, resources or financially Segment Conservation practitioners Highly informed conservation generalist RarePlanet is a collaborative platform to celebrate conservation successes, and for conservation practitioners to meet, share and work together to solve the world’s toughest grassroots conservation problems. Participation of campaign managers Activity and quality of discussion boards, blogs, wikis Quality of wikis within the threat reduction toolkits New groups / issues addressed by members External validation of the quality and depth of the community

5. 5 Community of Practice is Not Just About Social Networking, but about Collective Problem Solving Social ActivismCommunity of Practice kluster RarePlanet builds on the network benefits of social market sites to build a community that solves problems RarePlanet builds on the network benefits of social market sites to build a community that solves problems

6. Amount of Content RarePlanet’s Rollout Schedule Current Campaigns New Campaigns Alumni & Partner Activities Threat Communities Conservationists New Partners Planning AlphaBetaPublic Summer / fallLate FallWinterWinter/SpringSummer Users equals 1. people registered 2. Active 1 time/2 months Base Technology Enhancements Number of Users 100 500 1000 Go live

7. What Success Looks Like 2008-2009 7 Current Campaigns New Campaigns Alumni & Partner Activities Threat Communities Conservationists New Partners Planning AlphaBetaPublic Summer / FallLate FallWinterWinter/SpringSummer All targeted users will have a good first experience At least 1 “wow” feature per segment Robust content Active pre-existing community PPMs can use the scorecard to improve their campaigns CMS and alumni interacting Active discussions on toolkits Region support roles PPMs and CMs can get their jobs done: Promote their Campaigns Leverage Forums Use Pride Campaign Mgt System (PCMS) Pre-populate the content Build campaign pages Understand the limits of the technology

8. 8 Adoption: User Engagement Rollout & Promotion Plan Other Partners Campaign Managers (Alumni & Current) Campaign Team Partners Expanded Audiences University Staff Rare Staff Pride Program Managers BR Partner contact Exec Director LAP Super- visor LAP BINGO contact Monitor Partner contact Board Donors New Partners Conservati onists Toolkit Community Experts Practitione rs Activists Observers Key Audiences Core Users 1st 2nd 3rd 5th 6th 7th8th Promo Top 3 Most Active Staffers receive prizes for creating posts, blogs, resources and friending users. Academic Satisfaction: External Panel of communicators/media experts reviews blogs for content & media excellence. Winner gets RP.org Bloggy Award & publicity. Photo/Blog subscribers & comment contest: Digital cameras awarded to top 3 photos of a campaign site or related blog. White Paper Review: Best authored piece receives “certified” RP.org stamp, publicity and award from Rare. Most active partner gets mini grant for their Campaign Team which benefits their community. Free Trip II: Most active audience member travels to a Rare site. Free Trip I: Most active audience partner travels to a Rare site. 4th

9. Some RarePlanet Highlights Since October 2008 Community membership jumped past 200 users in January 2009 20% alumni actively use RarePlanet Over a 3:1 ratio of public members vs. Rare employees on the site Over 1,500 pieces of content uploaded to the site since October (blogs, photos, manuals, campaign reports, etc. We’re growing at about 100 pieces of user –generated content per week (blogs, reports, etc) We will be making over 20 product enhancements to the site by mid January (including fonts, basic functionality and overall ease-of-use.) Added community of practice expert and author Patti Anklam to our advisory team Public Recognition –RarePlanet team invited to present at The Nature Conservancy ‘s ConEx conference at session on leading edge conservation tool –Invited to speak by the Social Marketing Institute 9

10. What Do the Numbers Mean: Membership 10 Rare is leveraging its staff ~ 30 programmatic staff Rare staff ~ 100 campaign Mangers & alumni 3x Campaigns ~ 100 members 1x (but growing) Conservationists

11. What Do the Numbers Mean: Content 11 Rare is Aggregating and Expanding Its Knowledge Pre-RarePlanet Launch Number of Pieces of Campaign Material and Conservation Content Publically Available Less than 20 Insular System At “Go Live” (10/15/08) Number of Pieces of Campaign Material and Conservation Content Publically Available ~ 1000 Open System ~ 2500 Contributed Since 10/15/08 Number of Pieces of Campaign Material and Conservation Content Publically Available Collaborative System

12. What Do the Numbers Mean: Credibility 12 In Conservation “The platform that Rare has created is innovative, cutting-edge, and I think it will make a big impact in the conservation practitioner sector. ” Jonathan Colman Manager, Digital Marketing The Nature Conservancy In the Private Sector “Philosophically RarePlanet is the way to go. It facilitates community at the grass roots, and geometrically increases the ability to get things done. ” Mark DiMassimo CEO DiMassimo Goldstein (Advertising Agency)

13. What’s Next? 13 Engagement Continue to train Rare staff and Campaign Managers Engage former Pride campaign managers Reach out to local partner staff Execute on major partner relations Engagement Continue to train Rare staff and Campaign Managers Engage former Pride campaign managers Reach out to local partner staff Execute on major partner relations Functionality Upgrade the usability and user interface Improve mapping of project information Integrate collaborative tools Build select mobile applications Functionality Upgrade the usability and user interface Improve mapping of project information Integrate collaborative tools Build select mobile applications Knowledge Launch communities of practices Distribute RSS feeds and digital newsletters Host conferences around specific threats Knowledge Launch communities of practices Distribute RSS feeds and digital newsletters Host conferences around specific threats Scale Promote site Regional staff Expand number of local (non- English) contributors Scale Promote site Regional staff Expand number of local (non- English) contributors Learn & Adapt