2. FCCLA: The Key to Sustainable Programs
Leah Buller
Director of Membership
National FCCLA

3. What is your chapter’s biggest concern as it relates to promoting your chapter and program?

4. Objectives
Identify the characteristics of a sustainable Family and Consumer Sciences/FCCLA program
Identify best practices for teaching students how to market themselves and Family and Consumer Sciences/FCCLA
Utilize the Say Yes to FCS campaign to recruit FCCLA leaders and future educators

5. SUSTAINABLE AND ESSENTIAL
What’s essential to you?
Consider the list of the following items in a chapter, with the people at your table, you must choose the FOUR items that are essential to a chapter’s success and sustainability
Everyone at your table must agree!

6. What’s Essential to You?
Large number of members
Updated Bylaws
Unlimited financial resources
Strong stakeholder support
Engaged STAR Event competitors
Community service/service learning presence
Administrator support
Another adviser to share responsibilities
Strong group of student leaders
An extra plan period for FCCLA activities

7. SUSTAINABLE PROGRAMS…
Are intra-curricular
-Plan STAR Events in your class to meet objectives and promote your program
-Use Power of One as a goal setting project
-Turn proficiency on an objective in to a planned project

8. SUSTAINABLE PROGRAMS…
Fill a need
-Your program does something that brings positive associations to the school
-The only organization with the family as the central focus

9. SUSTAINABLE PROGRAMS…
Financially self-sustaining
-Thank your school for whatever you receive
-Have an advisory board to which you report your credits and debits
-Don’t spend money you don’t have to sustain finances
-Set up a budget and share that budget with members, parents, donors, and administrators

10. SUSTAINABLE PROGRAMS…
Give service
-Brings your organizations members together and builds their relationships
-Gives you a new advocate
-Builds proficiency in a classroom setting when used as a learning tool (i.e. service learning)

11. SUSTAINABLE PROGRAMS…
Develop students’ skills
-Leadership
-Public speaking
-Advocacy
-Self-esteem
-Confidence
-Higher graduation rates
-Higher GPA

12. WHAT CAN SHOULD STUDENTS DO?
Advertising in and out of the school
Develop RELATIONSHIPS with the community and business leaders
Attend meetings and present at community and school organizations
Be your best advocates

13. WHAT CAN SHOULD STUDENTS DO?
Practice, practice, practice!
Keep everything in perspective
Personally strive to portray a positive image
Create personal elevator speech

14. ELEVATOR SPEECH Introduction (Name, Title, State, etc.)
Include 3 unique FCCLA facts (education related, achievement related, policy related)
Make a connection with listener (how can the individual/group get involved, connect FCCLA to listener)

15. ELEVATOR SPEECH SAMPLE
FCCLA stands for Family, Career and Community Leaders of America.  We are the only student organization that has the family as its central focus.  FCCLA not only prepares students to be strong family members, but also provides college and career preparation through Family and Consumer Sciences education.  We have 155,000 members across the nation, working together to build strong leaders in our families, careers, and communities.  I am a part of FCCLA because I want to be a part of the Ultimate Leadership Experience to prepare for my own success and improve our communities and country. 

16. ELEVATOR SPEECH Let’s practice!
Choose an audience/listener and situation example.
Work in pairs to create a draft elevator speech.

17. We have learned how to market our sustainable chapters…
We have learned how to prepare our students to be our best marketing tool…
How do we recruit those students to continue to build sustainable chapters?

18. SAY YES TO FCS!

19. www.nasafacs.org SAY YES TO FCS! Recruitment video
FCS Program interactive map
FCS job openings
Teacher recruitment lesson plan
Say Yes to FCS logos and materials

20. www.nasafacs.org SAY YES TO FCS!
Brainstorm methods to utilize the Say Yes to FCS campaign on the state and local level.

21. QUESTIONS?

22. Leah Buller lbuller@fcclainc.org (703) 476-4900 ext. 308
Thank you!
Leah Buller (703) ext. 308