1. Copyright JCW 2005 The Association of Translation Companies John Wheen, Chair

2. Copyright JCW 2005 ATC Conference 2005 OECD Leading Indicators – Europe, Japan, USA

3. Copyright JCW 2005 ATC Conference 2005 OECD Leading Indicators – France, Germany, Italy

4. Copyright JCW 2005 ATC Conference 2005 OECD Leading Indicators – Canada, UK

5. Copyright JCW 2005 ATC Conference 2005 Members’ SWOT –Strengths Clients UK Translations Workforce ATC –Code of Conduct, Quality Assurance, Common Purpose History British Culture Home Office Recognition

6. Copyright JCW 2005 ATC Conference 2005 Members’ SWOT –Weaknesses Price Few British Nationals with Far/Middle East Languages Internet Marketing vs. Cheap Global TSPs Low Market Penetration outside UK

7. Copyright JCW 2005 ATC Conference 2005 Members’ SWOT –Opportunities New EU Countries/Languages Universal English Web Trade Emerging Countries Import/Export EUATC Contacts, EU Initiatives CEN Standard/ UK Market Share gains ATC –Promote to Prospective Clients –Use Overseas Members to reduce costs

8. Copyright JCW 2005 ATC Conference 2005 Members’ SWOT –Threats UK Education Policy Low Cost Overseas TSPs improving quality India & Eastern European cheap English IoL/NRPSI Pricing, LSL penetration Free machine translation on-line UK Translators selling direct & cheap on Bidding Websites

9. Copyright JCW 2005 The Association of Translation Companies John Wheen, Chair

10. Copyright JCW 2005 ATC Conference 2005

11. Copyright JCW 2005 The Association of Translation Companies John Wheen, Chair