2. Franklin Consulting Towards an effective framework for the evaluation of e-learning Tom Franklin tom@franklin-consulting.co.uk Jim Petch jim.petch@man.ac.uk Jill Armstrong jill.armstrong@HEAcademy.ac.uk

3. Franklin Consulting Types of evaluation  Formative  Summative  Illuminative  Integrative  Auditive After Oliver 2000

4. Franklin Consulting Purposes of evaluation  Control  Understanding  Action Evaluation forValues areSelf evaluation External evaluation Empirical evaluation Action & understanding Local and personal ToolkitsPeer reviewFormative evaluation Action and control External and fixed ChecklistsQA reviewOutcomes based league tables

5. Franklin Consulting Stakeholders  Institution  Department / school / faculty  Course team  Students  External authorities

6. Franklin Consulting Proposed model

7. Franklin Consulting Example models Institute for Higher Educatrion Policy American Council for EducationOpen and Distance Learning Quality Council Quality Assurance Agency Western Cooperative for Educational Telecommunications

8. Franklin Consulting

9. Major dependencies in the e-learning life Cycle

10. Franklin Consulting Jim Petch - Uniform

11. Franklin Consulting Jill Armstrong – business school

12. Franklin Consulting John Davey – Edge Hill

13. Franklin Consulting Tony Toole - Glamorgan

14. Franklin Consulting Gayle Calverly - Manchester

15. Franklin Consulting Computer aided assessment

16. Franklin Consulting Open University

17. Franklin Consulting

20. Conclusion  Evaluation must be designed for action if it is to have any impact  A coherent framework is needed to understand the processes  We offer a model of the full life-cycle which can  Support greater understanding of the processes  Help identify critical issues

21. Franklin Consulting Towards an effective framework for the evaluation of e-learning Tom Franklin tom@franklin-consulting.co.uk Jim Petch jim.petch@man.ac.uk Jill Armstrong jill.armstrong@HEAcademy.ac.uk jill.armstrong@HEAcademy.ac.uk www.elrc.ac.uk