1. © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 21 Entrepreneurship Participating Event Purpose The purpose of the Entrepreneurship Participating Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for participants to develop and demonstrate mastery of essential skills as they apply to the analysis of a business opportunity, the development of a marketing/promotion plan, and the development of a financial plan.

2. © 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 21 Entrepreneurship Participating Event Scenario After conducting research, participants must choose an independent or franchise business for a selected location. The business plan should convince financial institutions and/or venture capitalists to invest money in your idea.

3. © 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 21 Entrepreneurship Participating Event Description Written plan Executive Summary Description and Analysis of the Business Situation Proposed Marketing/Promotion Plan Proposed Financing Plan Bibliography List (continued on the next slide)

4. © 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 21 Entrepreneurship Participating Event Description Presentation Participants will have 15 minutes to present and defend their business prospectus to the judge. The judge has an additional five minutes to ask the participant questions about their business plan. Your presentation must convince the judge to invest in your idea. (continued from the previous slide)

5. © 2009 South-Western, Cengage LearningMARKETING 5 CHAPTER 21 Entrepreneurship Participating Event Performance Indicators Evaluated Analyze the opportunity for starting a business. Interpret financial statements. Take a concept from an idea to a business proposal. Set priorities and demonstrate effective time management. Demonstrate critical thinking/problem-solving skills.