1. Exploring Self and Society Objectives Sharing your values with others and connect you with socio-economic needs To discuss the main theories of entrepreneurship. To discuss the main frameworks related to entrepreneurship. Teaching Methodology Introducing the topic and framework of discussion Syndicate discussion in groups Introducing theories

2. Certain Fallacies about Entrepreneurship Entrepreneurs are only doers but not thinkers. Entrepreneurs are born and not made. Entrepreneurs are always inventors. Entrepreneurs are anti-academic and socially misfits. Entrepreneurs must fit into ideal profile All Entrepreneurs are money minded people. Entrepreneurs are badly need the luck. Ignorance is a bliss for entrepreneurs. Entrepreneurs seeks success but end with high failure rates. Entrepreneurs are extreme risk takers. Entrepreneurs are hating partnership. Entrepreneurs never succeeds in clusters. Entrepreneurs must be young. Entrepreneurs are mainly backed by VCs. Entrepreneurs need always new products. Entrepreneurs do not have place in big companies.

3. What is Success and what your are striving for? Conceptual and individual views on successful life Share your views about a successful life. How would like to contribute in society. How entrepreneurs create society? Teaching Methodology 1. Introducing the topic, citing individuals who left impact on society as successful entrepreneur. 2. Interactive session 3. Thought full conceptual writing exploring your own definition of Success and your role in society.

4. Entrepreneurial Environment Entrepreneurship under uncertainty Entrepreneurship under Economic instability Entrepreneurship under bad law and order situation Entrepreneurship under political instability Teaching Methodology Classroom lecture: We will examine entrepreneurial challenges in particular environment of Pakistan

5. Approaches to Entrepreneurship Macro Entrepreneurial school of thought Environmental school of thought Financial/Capital school of thought Displacement school of thought Micro Entrepreneurial school of thought Entrepreneurial traits school of thought (people school) Venture opportunity school of thought Strategic formulation school of thought

6. Literature Review on various school of thoughts Research papers and studies will be given to students. Teaching Methodology Students are required to submit a Review articles in the given time period.

7. Case Studies Session Prepared case studies will be discussed in the class room. University can also invite representative of firm to present their success story (Paid advertisement) Interview successful people and write your own case study in a group

8. Field observation trip Visit to small and medium enterprises located in Karachi: Possible sites: Site, Korangi Industrial area, New Karachi Industrial area, Landi industrial Area or any other small business venture Students are required to submit an analytical report

9. Writing your own Business Plan Components of Business Plan The Idea, Business product; Financing, Merchandizing; Branding; Marketing; Supply Chain : Working Methodology Instructor and Business Incubation Manager will provide logistic and advisory support to students

10. Strategizing Business Plan Strategizing Business Plan steps to start up Preparation of pilot project with the help of BIC and Engineering Design Support Teaching Methodology Institutional support is required from BIC and engineering department

11. Process approach for running pilot project Under this various models and methods attempt to structure entrepreneurship process and its various influencing factors. Integrative approach (Inputs and out puts of entrepreneurial process) Assessment approach (Assessment of venture and venture environment in various perspectives) Multi-dimensional approach (Entrepreneurship is analyzed in multi-dimensional ways and means)

12. Product Development (Services/Material) Thinking range of development for future and product variation New venture, value creation, new products, process and services, New technologies, profits, personnel benefits, employment, asset, revenue

13. Branding Understanding Branding and its connect with society Innovative and catchy branding techniques Do branding according to social and cultural environment

14. Multi-dimensional approach More detailed process approach: analyses various qualities of entrepreneurs under the headings of individual, environment, organization and process. 1. Individual factors (need for achievement, locus of control, risk taking propensity, job satisfaction, previous work experience, family background, age, education…..) 2. Environment (venture capital availability, presence of experience entrepreneurs, technically skilled labor force, accessibility of suppliers, customers and new markets, government influence, proximity to Universities, infrastructure availability, attitudes of the people in location, living conditions….) 3. Organization (type of the firm, partners, strategic variables…) 4. Process (Location, resources accumulation, marketing, responding to outsiders….)

15. Marketing Strategies Brainstorming for marketing strategies of your business Building Website; using social media; cellular marketing etc. 15

16. The Entrepreneur Process 16 3. Creativity and innovation 1. Motivation to make a difference 3.Spotting and Exploiting Opportunities Overcoming Obstacles 10.Financial Social, aesthetic, capital 8.Controling the business 9.Putting the customer first GROWING ENTERPRISE THAT SUCSESS 6.Showing determination in the face of adversity 7.Managing risk 4. Finding the Required Resources 5. Using networks extensively Recognition of value 2. Creativity and innovation

17. The entrepreneur, the opportunity spotter and the project champion 17 The enterprising person who realizes The opportunity and is minded to Engage it. The opportunity- spotterThe projected champion The entrepreneur The person who makes things happens. The inventor The Idea Realizing The Opportunity Engaging the idea And opportunity Exploiting the opportunity to build something Of value

18. The entrepreneur, the opportunity spotter and the project champion 18 The Opportunity-spotter Idea The project champion Oppor- tunity Market gap Successful business The entrepreneur

19. Supply Chain Prepare supply chain process on paper Assess the demand and supply side pressure on supply chain process 19

20. Take off…… Process needs to begin according to manual Take a final look on nuts and bolts Keep an eye on environment and change process accordingly 20

21. Maintain quality, supply chain and building trust Getting involve with all stakeholders 21

22. Presentation of Business Plan Last but not least: Students will defend their business plan in front of Panel and audience Grading panel will consist of: 1. Course in charge 2. one representative of micro finance institution 3. One practicing entrepreneur

23. Final Students’ Evaluation Grading: Theory Classes: 30% (written final exam) Field trip reports: 20% (2000 words) Interviews Transcribed with your own assessment: 10% Business Plan Writing: 10% (3000 to 5000 words) Final Business Plan Defense in front of group of successful business people and financers (examiners): 30% ( 1 business practitioner and 2 financer institution will grade your business plan)

24. The Roadmap of Converting Students into entrepreneurs 24 3. Creativity and innovation Step 1 Theories Exploring Yourself & Society Step 2 Spotting & Exploiting opportunities Step 4 Core Step Apply SWOT at this step Step 6 Implementation Preparing Business Plan Production Marketing Financial Supply Chain Step 5 SWOT (W) Candidly realize your weaknesses & show resilience to them SWOT (T) Analyze present and future threats SWOT (S) List strengths and potentials for the selected venture SWOT (O) Networking find space for expansion Institutional support University SMEDA Financing institutions Business Associations Step 3: Matching your mindset and circumstances with selected opportunities Developed by: Dr. S. M. Taha