1. Market Health PIT STOP 2 ENTREPRENEURSHIP & BUSINESS PLANNING

2. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Entrepreneurship & Business Planning Exploring and exploiting opportunities …  Strategy: Formulating a plan of actions to generate a (sustained) competitive positioning in the marketplace  Business model: Designing and fine-tuning an operational logic that reflects strategy  Tactics: Implementing effectively this business model

3. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Academy of Entrepreneurship & Business Planning A one-week crash test of entrepreneurial projects  From causal to effectual logic  Shifting from technology-based to market-based mindset  Accelerating the learning by experiencing, (suffering), and enjoying the entrepreneurial venturing  Pitching BP in front of investors, business incubators, TT specialists, big pharmas

4. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Academy of Entrepreneurship & Business Planning Key figures  24 entrepreneurial projects, 35 entrepreneurs  15 coaches trained to the methodology  11 nationalities  Numerous fields: clinical research, medical devices, public health prevention, nutrition, domotics, …

5. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Academy of Entrepreneurship & Business Planning

6. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Pit stop 2: Entrepreneurship & Business Planning Our panelists  Daniela Marino: Researcher and EU Project Manager, University Children's Hospital of Zurich, Switzerland  Bruno Reynolds: Consultant, Isis Innovation, United Kingdom  Claire Skentelbery: Secretary General, European Biotechnology Network, Belgium  Christian Suojanen: Co-founder and chairman, TTS Global initiative, United Kingdom  Jean- Claude Tagger: Chief Operating Officer, Quasardb, France