2. www.IowaCommunityAction.org Iowa Community Action Association 2010 Conference Integrated Social Marketing Communications Developed in Partnership with

3. www.IowaCommunityAction.org

4. Integrated Social Media & Marketing Overview Integrated Social Marketing Communications Web, Email, Online, Social, Print, Video, PR Iowa Community Action Web & Marketing Program ICAA Communication & Content Management ICAA Marketing Tools & Resources Social Media & Marketing – Getting Started Social Marketing Sites & Basic/Advanced Features How to Tie It All Together Ongoing Management & Opportunities www.IowaCommunityAction.org

5. ICAA Needed to Update Website & Add Capabilities for Integrated Marketing

7. Iowa Community Action Web & Marketing Program ICAA Improvements & Features (IowaCommunityAction.org) Enhanced Layout & Design Explore Unique Agency Content News & Events by Agency Programs, Services & How to Apply ARRA Reports, Data & Statistics Job Postings & Custom Apply Field Photo Galleries/Albums & Captions Embedded Streaming Videos Donations & Volunteer Opportunities www.IowaCommunityAction.org

8. Iowa Community Action Web & Marketing Program Additional Features & Marketing Management Event Registration & Promotion Email Newsletter Signup Social Media Initiatives & Standards Improved Search Engine Optimization Content Management Systems Integrated YouTube Capabilities Searching & Sorting Tools Member Only Content & Tools www.IowaCommunityAction.org

9. Marketing & Content Management Tools Online Easel Marketing & Management Tools 24/7 Access & Convenience Dynamic Marketing Applications Simple Content Management Systems Online Tutorials & Help Form Detailed Traffic & Management Reports Multi-Level Access & Administration In-Progress Developments Positive Feedback & Ease-of-Expansion www.IowaCommunityAction.org

10. What is Social Marketing? How did it get to be so popular? What Social Marketing Sites are most widely used? What are each specifically used for? (e.g. Facebook, Twitter, YouTube, etc.) What are some of the basic features and settings (Accounts, Posts, Options) What do I need to consider before signing up? (Who/What/Where/Why) How do I choose which ones are best for my needs? What are you using it for (Personal, Professional, Business, Org, Other) What other social marketing sites are there? How much has social marketing grown in past years? www.IowaCommunityAction.org

11. Mainstream Social Communities www.IowaCommunityAction.org Posts, Accounts, Wall, News, Friends/Likes, Share/Links Photos, Videos, Banners, Email Updates, Reconnecting 140 Character Limit (SMS), Tweets, Retweets, Twitpic Following Others, Your Followers, Ashton Kutcher/Celebs Streaming Videos, Channels, Videos, Flash Player, New HQ Google, Keywords, Descriptions, Linking/Embedding, Flip

12. ICAA Social Media Tools & Strategy ICAA Communication Facebook, Twitter & YouTube are ICAA’s primary social networks ICAA Events Promotion, Informal RSVP, Photos & Event Recap ICAA Photos Programs, Clients, Events, Legislators, Tagging & Captions ICAA Programs, Results, Stats Agency Programs, ARRA Funding, Reports & Statistics ICAA Videos Agency Intro’s Testimonials, Tips & Programs ICAA Tutorials How To Tips for Clients, Volunteers, Organizers & Agencies www.IowaCommunityAction.org

13. More Mainstream Social Communities www.IowaCommunityAction.org Image-Based Social Media & Marketing Community Storage Space, Albums, Uploading, Sharing, Camera Integration Modern Day Geocities for Younger Audiences First Popular Social Media Site, Focus on Music/Bands Business/Job-Oriented Social Network Build Connections, Research, Contact Management

14. Special Interest Social Communities Connecting with Others Based on Preferences/Interest/Location Last.fm – Social Music Site, Radio Stations, Sharing/Suggestions (30M) Flixster – Social Movie Review Site, Ratings, Sharing/Suggestions (63M) Xanga – Incentive-Based Blogging, Credits, Mini-Pictures, Gifts (27M) Ning – Social Network Builder, Communities, Groups, Organization (500k Sites) Imeem – Music, Video, Photos, Blogs, Owned by MySpace (24M) Tagged – Younger Global Audience, Games, Chat, Photos & More (70M) Shutterfly – Leading Competitor for Photo-Social Communities Some Last, Some Don’t (Yahoo 360, Soundpedia, SixDegrees, Friendster, etc.) www.IowaCommunityAction.org

15. And Even More Social Communities With New Communities Always Emerging Many More Social Media Sites – 43 Things, BlackPlanet, Broadcaster, CafeMom, Care2, Classmates, CollegeBlender, CouchSurfing, Dodgeball, eBay, eCrush, Eons, Exploroo, FledgeWing, Friendshare, Fourstream, Gaia Online, Hi5, Meetup, Mog, Multiply, MyFamily, MOG, PartnerUp, Plaxo, Reunion, Shelfari, SocialVibe, Take Part, TeachStreet, Tribe.net, Tumblr, WAYN, Wiki Sites, Virb, Vox, Yelp, Xing, Zooppa, etc. Social Bookmarking Sites – BlinkList, Delicious, Digg, Dzone, FriendFeed, Mixx, NewsVine, Propeller, Reddit, RSS*, Slashdot, StumbleUpon, TweetMeMe, Yahoo Many More Social Media Apps – Peep, Qik, Flip Video, Footprints, Friendstream, Google Buzz, Google Maps, Google Places, News, Where www.IowaCommunityAction.org

16. Start Getting Social Social Marketing Beginner Tips Setting up your first social marketing account/page Find Your Audience, Start Slow, Keep It Manageable Look at Others, Follow Others, Lead Others Stable Email Account and Strong Password (Ease vs. Security) Branding and Keywords Naming your page/account/groups/lists/links Add descriptions, captions/posts with relevant keywords Keep it interesting, informal, and social/conversational Know what to post, and what not to post (be aware of policies) www.IowaCommunityAction.org

17. Bringing It All Together How to Manage It All Effectively & Efficiently Make Your Accounts & Profiles Work Together Common Logins, Saved Passwords, Bookmarks, New Browsers Using a Common App, Synchronizing & Segmenting Posts Setup Access on Multiple Computers/Devices Website / Blog Integration with Facebook, Twitter, YouTube, etc. Integrated Links/Share/Like to Accounts/Pages/Profiles Integrated Posts & Comments by Owners and/or Users/Visitors Social Bookmarking Integration, Promotion, PR, Events & Viral Opportunities www.IowaCommunityAction.org

18. Putting It To Work How to Gain More Value from Your Social Efforts Banners, Campaigns, Link-Sharing/External Link-Building Tracking & Reporting (Updates, Analytics, Comments, Requests, etc.) Set Goals & Measure Results Ongoing Communication & Management Managing Social Sites, Accounts & Profiles Managing Response & Two-Way Communication Stay Informed of Changes, New Features, New Sites & New Apps Integration into Day-to-Day Life/Operations/Marketing www.IowaCommunityAction.org

19. Advanced Features & Settings Ever-Changing, Ever-Expanding Options Synchronizing, Segmenting & Importing Contacts GPS Tracking / Notifications and Location-Relevant Content Integration with Email Marketing Features for Direct Email Campaigns to Lists & Groups Integration into Email Campaigns with Other Applications Search Engine Optimization Advanced Strategies for Generating Traffic to Sites / Profiles / Posts Broad, Phrase, Exact and Negative Keyword Search Optimization Targeted SEO Strategies and Competitive Comparison Analysis www.IowaCommunityAction.org

20. What is Next for Social Marketing? More Expansion, More Features & Even More Integration Mobile Devices – Integrated into Phones/Devices HTC EVO 4G (Sprint), iPhone (AT&T), Droid/Pre (Verizon) Sony Dash, iPods, Car Systems, Tablets, Widgets, etc. Emerging Trends & Opportunities Added Custom Preferences, Privacy & Management Features Increased Business & Organizational Opportunities Increased Integration Across Entire Web / Mobile Universe New Special Interest Social Media & Marketing Sites Emerging Daily www.IowaCommunityAction.org

21. More Resources & Online Videos Easily Find More Tips & Information from the Social Community Facebook Lists & Privacy (via YouTube): http://www.youtube.com/watch?v=r5PdG1bThAk&feature=fvwhttp://www.youtube.com/watch?v=r5PdG1bThAk&feature=fvw Find More via YouTube…. Follow Up Email for More Advanced Questions Be Casual, Be Strategic, Be Informed, and… Be Social! www.IowaCommunityAction.org

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