1. e-Learning for the Enterprise: Why Learning Content Management Matters Most Bryan Chapman e-Learning Analyst Brandon-hall.com Presented at Online Learning 2001

2. © 2001 brandon-hall.com Traditional e-learning model Learning Management System Learning Management System Live, Virtual Classrooms e-assessment Online University Classroom Custom e-learning “Off-the-Shelf” e-learning

3. © 2001 brandon-hall.com Emerging Technology - LCMS Learning Management System Learning Management System Live, Virtual Classrooms Online University Classroom LCMS Learning Content Management System LCMS Learning Content Management System Convergence of Knowledge Management and traditional e- learning Based on learning object model, reusability, and team development

4. © 2001 brandon-hall.com Definition LCMS (èl-see-em-ess): 1)A multi-user environment where learning developers can create, store, reuse, manage and deliver digital learning content from a central object repository. 2)Acronym for Learning Content Management System.

5. © 2001 brandon-hall.com LCMS vs. LMS LMSLCMS Primary Target Users Training Managers, Instructors, Administrators Content Developers, Instructional Designers, Project Managers Provides primary management of… LearnersLearning Content Management of Classroom, Instructor-led Training Performance Reporting of Training Results PrimarySecondary Learner Collaboration Keeping Learner Profile Data Sharing learner data with an ERP system Event Scheduling

6. © 2001 brandon-hall.com LCMS vs. LMS (cont) LMSLCMS Competency Mapping – Skill Gap Analysis Content Creation Capabilities Organizing reusable content Creation of Test Questions and test administration Dynamic pretesting and adaptive learning Workflow tools to manage the content development process Deliver content by providing navigational controls and look & feel

7. © 2001 brandon-hall.com LCMS - Significant Event Timeline  Circa November 2000 – Formation of the LCMS Vendor Council  Circa February 2001 - The acronym LCMS begins appearing on literature and trade show booths at Training 2001  April 12, 2001 - Centra acquires MindLever, rebrands the LCMS as “Centra Knowledge Server”  June 4, 2001 – Docent significantly increases its internal content management system functionality and releases it with Docent version 5.0  June 27, 2001 – Saba acquires Ultris, rebrands as “Saba Content”  July 16, 2001 – KnowledgePlanet acquires Peer3, rebrands as “KnowledgePlanet Content”  September 6, 2001 – Click2Learn releases Aspen Enterprise Learning Platform – converting in-house tool “REDS” to Aspen Content Development Server and acquired Intelliprep to Aspen Learning Experience Server  September 24, 2001 – ThinQ announces that they will “deeply integrate” with Outstart

8. © 2001 brandon-hall.com Interoperability with 3 rd Party LMS 29 LCMS Systems Learning Management System Learning Management System LCMS Learning Content Management System LCMS Learning Content Management System 10 5 4 3 3 2 2 2 2 2

9. © 2001 brandon-hall.com Review of LCMS products Adaptive Learning Framework (ibtraining.com) Adaptive Tutoring System (Adaptive Tutoring) Aspen Content Development Server (Click2Learn) Aspen Content Delivery Server (Click2Learn) Centra Knowledge Server (Centra) Docent Outliner/Content Delivery Server (Docent) ePath Learning (ePath Learning) Evolution (Outstart) f(2) (Interactive Media) iAuthor (NYUOnline) LEAP Learning Development System (Intellinex) iPerformance (Online Courseware Factory) IPRESS/KBRIDGE (KnowledgeXtensions) Jupiter (Avaltus) Knowledge Mechanics Studio (Knowledge Mechanics) Knowledge Pathways (Global Knowledge) Knowledge Producer (IBM Mindspan Solutions) Knowledgelinx 2000 (Knowledgelinx) KnowledgePlanet Content (KnowledgePlanet) KnowledgeOne Content Manager (LeadingWay Knowledge Systems) Lightspeed Omnisite (Lightspeed Interactive) LogicBuilder (LogicBay) Nogginware (Handshaw, inc.) SmartBuilder (Suddenly Smart) SWIFT (Gemini Learning Systems) Theorix (Theorix) TopClass (WBT Systems) Total Knowledge Management (TKM) System (Generation21) Vitalect (Vitalect) VuePoint Learning System (VuePoint) * Members of the LCMS Vendor Council in blue

10. © 2001 brandon-hall.com “Points of Pain” Can’t keep pace with the volume of content needed Inefficiencies of developing content on the desktop Lack of macro-management of overall development process Previously created content is difficult to find and use Need for re-purposing content (multiple, derivative versions) Content created for one delivery format is not usable in another format Difficulties of creating adaptive learning using traditional authoring tools Inconsistencies in delivery standards Difficulties of frequently changing content Problems with manually attaching authored content to an LMS

11. © 2001 brandon-hall.com Characteristics of an LCMS  Based on a Learning Object Model  Content is reusable across courses, curricula or across the entire enterprise  Content is not tightly bound to a specific template and can be re- deployed in a variety of formats such as e-learning, CD-ROM, print- based learning, PALM, EPSS, etc.  Navigational controls are not hard coded at the content (or page) level  There is a complete separation of content and presentation logic  Content is stored in a central database repository  Content can be represented as XML or is stored as XML  Content can be tagged for advanced searchability (both at the media and the topic level)

12. © 2001 brandon-hall.com Characteristics of an LCMS (con’t)  Pre-tests and Post-tests can be automatically aggregated from test questions written for the primary instruction. In addition, the system can delivery the test and prescribe learning based on performance  The system manages the development process by providing some level of workflow tools to manage a multi-developer, team environment.  Version controls and archiving capabilities to store previous versions of content  Advanced searching capabilities across all objects in the repository  Interoperable with 3rd party learning management systems  Includes a delivery engine for serving up content, automatically adding navigation controls, collaboration tools, utilities, and look & feel (skins)

13. © 2001 brandon-hall.com Anatomy of an LCMS Learning Object Repository Learning Object Repository Microsoft Word Microsoft Word MIDDLEWAREMIDDLEWARE MIDDLEWAREMIDDLEWARE DELIVERYENGINEDELIVERYENGINE DELIVERYENGINEDELIVERYENGINE PowerPoint Built-in Authoring Utilities (Browser-Based or Locally Installed Application) Built-in Authoring Utilities (Browser-Based or Locally Installed Application) Content Creation Interfaces Flash (and other 3 rd party Authoring tools) Flash (and other 3 rd party Authoring tools) Content Assembly Interface (course hierarchy) HTML Editor Embedded or external HTML Editor Embedded or external Database StoragePublish Learning (add navigation controls, etc.) e-Learning CD-ROM Print-based PALM (and other mobile devices) PALM (and other mobile devices) EPSS Output Type? Assemble at runtime Pre-compile C:\Media \graphics \animations \audio \video Output Formats