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Published byRoxanne Carmella Bryant Modified over 9 years ago
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ASAS KEUSAHAWANAN MGM3180 Dr Mass Hareeza Ali
Department of Marketing & Management Faculty of Economics & Management Universiti Putra Malaysia
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Evaluation Assignment – 80% Final Exam – 20%
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Assignment-80% Entrepreneur’s Profile – 20% (due:6th week) Internship – attached to one particular small/medium organisation (4 weeks) Written activities (report) as entrepreneur (base on internship) – 30% (due:2weeks before final exam) Business proposal – 30% (due: 2 weeks before final exam)
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Profile Someone (of course entrepreneur) whether well known or not but admire most by you in terms of his/her skill as entrepreneur! Write about his/her profile. Use your creativity to complete this. About 15 pages
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Internship Search and attached yourself to one particular small/medium size organisation Most important things – their willingness to participate and cooperate with you in completing the four weeks Come out report on the activities and at the end with some suggestion for improvements Use your creativities – photo, map, questionnaire design, etc
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Prepare the business proposal
Think about any kind of business you wish to develop if its happened you will become entrepreneur one day Prepare the business proposal
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Business Proposal -title page -half title page -letter of transmittal
Preliminary part -title page -half title page -letter of transmittal -letter of authorisation -table of content -list of figures -executive summary -Appendix
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Buss Proposal Introduction – comp. background, vision & mission
Organisational chart Who’s who? * strategy 4 p’s Financial plan Gantt chart Limitation
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Introduction Text –Buss. Proposal Marketing Marketing analysis
Promotion Price Location Financial Gantt Chart
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Mid term Exam only 10 % Chapter 3 only: Creativity, innovation and entrepreneurship Three short questions
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Final Exam 20% (Schaper’s, 2004) Covered chapter 3 and 5 only
Chapt 3: Creativity, innovation and entrepreneurship Chapt 5: Options for going into business All 5 long questions
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Dateline for submission Test and exam Kelas maya All the best
Important Dateline for submission Test and exam Kelas maya All the best
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