1. We want Fuse to make an impact! Introducing the Fuse Impact and Communications Strategy Janet Shucksmith Mark Welford

2. Outline Objectives and values Communicating and making impact with external audiences Communicating within Fuse How you can help!

3. Fuse’s impact and communications strategy …aims to articulate how the Centre will encourage the co-production of knowledge communicate its purpose and research findings promote its impact

4. Fuse is a research-based organisation, so…..we aim to have impact within the academic sphere by encouraging staff and students to publish results of their work in the highest grade peer reviewed journals

5. However… Focusing on difference our organisation can make is also central to our vision of being a leading group in developing approaches to translational research in public health. This facet of our work that gives Fuse coherence Everyone in Fuse needs to be aware of our determination to use our research to make an impact

6. Impact targets?  Funding bodies (UKCRC and others applied to for project/programme funding)  Service/policy partners in health related services (NHS, Local Authority, GP commissioners, third sector organisations)  Other academic researchers at national and international levels  Senior management within own HEIs  Public media  Members of public, service users

7. C&I principles? A two way enterprise – like a conversation Not just dissemination Listening is also part of communicating

8. The impact journey Awareness Interest Desire (to do something about it) Action Do our target audiences know who we are and what we do? Do they care? Are we doing something that’s relevant to their interests? Do they wish to work with us to develop or implement evidence or research a problem? Can we find a way of co-working to make sure we are defining research problems correctly/ implementing evidence successfully?

9. How do we communicate with external partners/audiences? Traditional publications ‘Accessible’ reports Website Newsletter Social media Dissemination events Knowledge/problem sharing events e.g. QRMs, seminars, R2R

10. Demonstrating impact?

11. Internal communications A long way to go! Distance doesn’t always lend enchantment to the view Competing priorities Website? Internal newsletter? Two way dialogue Involvement Post your ideas..

12. How you can help! Have you got news for us? Contact Mark Welford, Fuse Communications Officer on email: m.welford@tees.ac.uk / info@fuse.ac.uk or tel: 01642 342987 Twitter: @fuse_online Website: www.fuse.ac.uk Online news form (coming soon)

13. What we are looking for News, events, personal successes, reports or papers to be published, grants, new research projects, job vacancies Images: fuse_online Flickr account Bloggers? Talking-head videos?

14. What we can do with your information Create a press release Publicise in the e-newsletter 'fuse news' Put on the website Tweet Discuss ideas to develop impact

15. An example

16. The possible impact Influence policy and practice Raise your profile Focus your thinking and sharpen your research agenda Reach target audience Change public opinion Become an impartial expert

17. Thank you Throughout the day please think about ways in which your work could be communicated to make an impact