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School of Electronics Engineering and Computer Science Peking University Beijing, P.R. China Ziqi Wang, Yuwei Tan, Ming Zhang.

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Presentation on theme: "School of Electronics Engineering and Computer Science Peking University Beijing, P.R. China Ziqi Wang, Yuwei Tan, Ming Zhang."— Presentation transcript:

1 School of Electronics Engineering and Computer Science Peking University Beijing, P.R. China Ziqi Wang, Yuwei Tan, Ming Zhang

2  Content-based recommendation ◦ Recommends resources based on their content and not on user’s rating and opinion.  Collaborative filtering ◦ It’s based on the assumption that similar users express similar interests on similar resources.  Graph based recommendation ◦ User transitive associations between users and resources in the bipartite user-resource graph.

3 a = in every step there is a probability q = is a column vector of zeros with the element corresponding to the starting node set to 1 S = is the transition probability matrix and its element P (t) = denotes the probability that the random walk at step t How closely related are two nodes in a graph ?

4 1 4 3 2 5 6 7 9 10 8 1 1212

5 Node 4 Node 1 Node 2 Node 3 Node 4 Node 5 Node 6 Node 7 Node 8 Node 9 Node 10 Node 11 Node 12 0.13 0.10 0.13 0.22 0.13 0.05 0.08 0.04 0.03 0.04 0.02 1 4 3 2 5 6 7 9 10 8 1 1212 0.13 0.10 0.13 0.05 0.08 0.04 0.02 0.04 0.03 Ranking vector More red, more relevant Nearby nodes, higher scores

6 QQ … SeaSunSkyWave {} {} CatForestGrassTiger {?, ?, ?,} ? A: RWR! [Pan KDD2004]

7 Test Image SeaSunSkyWaveCatForestTigerGrass Image Keyword Region

8 Test Image SeaSunSkyWaveCatForestTigerGrass Image Keyword Region {Grass, Forest, Cat, Tiger}

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10  Treating tagging behavior directly as another form of rating. ◦ Assigning the minimum value of user rating to be the weight of each new edge ◦ Assigning the maximum value of user rating to be the weight of each new edge ◦ Assigning the average rating of the corresponding user to be the weight of the new edge  Choose the best one in the experiment.

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12 t i (k) = is the k th tag made by user u i. c i (k) = the frequency of tag t i (k) to describe the interest of user

13  Measuring the user’s similarity based on their tagging information. n i = is the number of tags user u i assigned. c i (k) = the frequency of tag t i (k)

14  The weight of the edge should be proportional to the similarity. k = is a parameter that we will test it in the experiment.

15 TS = stands for test set U = stands for users set RelevantNum = the number of relevant resources in the results RecommendLength = the number of resources that are recommended to a user

16  P@k = Precision at rank K ◦ The proportion of resources ranked in the top K results.  S@k = Success at rank K ◦ The probability of finding a good resource among the top K results.

17 Method 1 = Assigning the minimum value Method 2 = Assigning the maximum value Method 3 = Assigning the average rating

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20  Conclusions ◦ Two algorithms based on the framework of Random Walk with Restarts. ◦ This proves that our promotion algorithm performs better on sparse data sets.  Future work ◦ Focus on recommendation on large scale data with better performance and lower time cost.


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