1. bitte.kronkvist@tpb.se Do we reach our target groups? bitte kronkvist@tpb.se www.tpb.se Mechelen 2009-08-19

2. bitte.kronkvist@tpb.se Target groups i Sweden Visual impairment, blindness Dyslexia/Reading and writing disability Mobile impairment Aphasia or other language impairment Convalescents in hospitals etc

3. bitte.kronkvist@tpb.se Targetgroup Talking Books 2008 Målgruppen 22% 78% x Enkätsvar 65% 20% 15% Visual impairment Reading and writing disability/dyslexiaOthers Target groupUsers

4. bitte.kronkvist@tpb.se Facts Loaners talking books Subscribers talking newspapers Students (university and college level) average age 69 years 67 % female och 33 % male 68 % old-age pensioner 61 % cohabiting average age 77 years 65 % female and 35 % male 88 % old-age pensioner 57 % cohabiting average age 31 years 53 % female and 47 % male 40 % employed 57 % cohabiting

5. bitte.kronkvist@tpb.se Disablities

6. bitte.kronkvist@tpb.se Technology at home

7. bitte.kronkvist@tpb.se Technology for reading

8. bitte.kronkvist@tpb.se Requests

9. bitte.kronkvist@tpb.se What do we do now? Keep on developing! –Digital services using TPB-catalogue katalog.tpb.se searching for books – book reviews downloading – 600 libraries » kiosk for talking books – 3 000 students (university and college level) streaming – listen to samples Marketing library services to persons with reading and writing disabilities